Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Innodata said it began providing “AI data annotation services to another Silicon Valley technology giant.” And it’s not just the startups anymore.

Software 93

Software Banking Technology Data 93

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. You can view the whole SlideShare presentation here. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. How will you make your marketing program even savvier in 2019?

Blogging 54

Blogging Marketing Content Marketing B2B 54

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. The UML is an occasional roundup that curates three links worthy of your attention, wraps them in insight and presents them here for your perusal. >>> 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

DECEMBER 1, 2023

TIP: Adjust the date to the most recent and the work further out from the present. Sites with an active blog Effort required to see results? Guest Blogging Opportunities Who is it best for? Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry.

Examples 133

Examples Software Pitching Tools 133

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. They want to understand people, processes, products and technology.

B2B 100

B2B Infographics B2C Case Study 100

Cision

OCTOBER 28, 2015

The answer might surprise you, as there’s proof that humans are hardwired to interact when presented with imagery. In communications, concepts are more accessible to our brains when presented visually. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides.

Communications 120

Communications Telecommunications Infographics Video 120

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Using technology. You can also track past and present search rankings to see your progression or regression on Google over a period of time. Unsure how?

Google 90

Google SEO Trends Content Marketing 90

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All present a more complete picture of our brands and products or services. Digital technology and the cloud have caused content and data to explode.

Media 120

Media Content Marketing Infographics Fashion 120

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Communications 115

Communications Publicity Survey Newspapers 115

Buzzstream

DECEMBER 1, 2023

TIP: Adjust the date to the most recent and the work further out from the present. Sites with an active blog Effort required to see results? Guest Blogging Opportunities Who is it best for? Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

TIP: Adjust the date to the most recent and the work further out from the present. Sites with an active blog Effort required to see results? Guest Blogging Opportunities Who is it best for? Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry.

Examples 62

Examples Software Pitching Tools 62

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Indeed, my own predictions are at the very bottom.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

AUGUST 15, 2019

The data presented will be backed by a series of well-researched statistics. 10% are taken to a blog post (thus allowing users to learn more about the business while also improving SERPs). At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks.

Instagram 63

Instagram Marketing Viral Airlines 63

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). And finally, create a solid plan and use the proper technology for where and how you will share your content. The Rise of Videos, Images and Content in Media Relations.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Presspage

DECEMBER 5, 2017

All other news is effectively irrelevant and therefore distracting Clearly present your media contacts Ensure media kits, fact sheets and biographies are localized Use tags with keywords for search engine optimization Hire a professional translator to take care of translations.

Local 89

Local SEO Engineering Web 89

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. Q: How did you decide on the ideal marketing technology stack? The only way they were affiliated with the company was through the blog. A: Work with the right partner.

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

MARCH 30, 2016

In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. During the hackathon, Paul presented the six-step planning model and facilitated group brainstorming to identify campaign ideas with the greatest probability of success. 15 Free Infographic Templates in PowerPoint.

Resources 40

Resources Marketing Pinterest eBook 40

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Blog communications strategy content strategy influencers relationship management Reputation Management sales Thought Leadership'

Leadership 81

Leadership Reputation Measurement Video 81

Shift Communications

DECEMBER 10, 2015

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. Quote graphics like this one are great for blog posts – call out an impactful line from the post using an image. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images.

Infographics 60

Infographics Tools Guidelines Writing 60

The Hoffman Agency

DECEMBER 7, 2017

and what excited me the most was that I would be working in our company’s headquarters in San Jose-Silicon Valley, the heart of entrepreneurship and technology. or Hong Kong, you need to conduct research, create a relevant story for the press and present the idea concisely. It had been a while since I visited the U.S.,

Pitching 28

Pitching Analysis Case Study Local 28

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? Writing a blog post? Assign project teams.

How To 60

How To Software System Employee 60

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

PR Fuel

OCTOBER 16, 2018

If JunkTech’s web site tells me that the company is a member of the Greater Kenosha Regional Technological Society, I’m more likely to contact JunkTech and give them some publicity instead of waiting to make contacts with the Society itself. I am by no means a technology expert, but I do cover the technology sector.

Web 40

Web Pitching Local Report 40

Buzzstream

JUNE 5, 2024

By the end of the 9-question quiz, Pinrose presents you with recommendations to buy. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. It’s an advertisement for Signs.com.

Digital PR 62

Digital PR Examples Strategy Survey 62

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” If there are beautifully presented pictures, the information informing them is rarely questioned, just as my daughter dutifully obliges any call for raised hands. One recent infographic illustrated this point quite well.

Infographics 77

Infographics Pinterest Case Study Facebook 77

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. If they visualized the data in a chart or infographic. What would be even better?

Data 106

Data Meeting Measurement Guidelines 106