Doctor Spin

FEBRUARY 5, 2023

In this blog post, I’ll suggest a few AI mechanisms that will, at the very least, force us to rethink the current models of capitalism. Like this: Table of Contents 4 Ways AI Can Break Capitalism 1. This has impacted many industries already and allowed major tech companies to dominate markets by imposing artificial scarcity.

System 52

System Technology Data Industry 52

Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. Looking to the recent past, we closely followed the disruptions and supply chain shortages inflicted by the coronavirus pandemic and the subsequent freight boom as the economy rebounded. Describe the craziest or most fun story you have worked on.

Transportation 99

Transportation Meeting Newspapers Media 99

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Stephen Waddington

FEBRUARY 17, 2019

We’ve been putting the sharing economy through its paces with mixed results. Drivey is a car sharing platform that works on the same basis as Airbnb. Drivey is a car sharing platform that works on the same basis as Airbnb. Over six sessions we’ll help you create content, build a network and get ahead.

Mobile 79

Mobile Local Tools Community 79

PR in High Definition

JUNE 25, 2020

Since then, we’ve seen more than one in four workers in the UK furloughed and it has been revealed that the economy saw a decline of 10.4% This shrinkage is expected to continue, leading the Organisation for Economic Co-operation and Development (OECD) to project the economy will soon officially enter recession and contract by 11.5%

Exercises 71

Exercises Employee Social Media Communications 71

Prohibition

JANUARY 31, 2020

Influencers who share your values and embody your brand can be more beneficial to work with as it is better to reach a smaller group that are likely to buy your product or engage with your brand, as opposed to thousands of people who don’t match your target audience.

Marketing 62

Marketing Social Media Engineering Instagram 62

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Long-expected marketing budgets are being eliminated.

B2B 71

B2B Interviews Crisis Trade Shows 71

PR in High Definition

JUNE 25, 2020

Since then, we’ve seen more than one in four workers in the UK furloughed and it has been revealed that the economy saw a decline of 10.4% This shrinkage is expected to continue, leading the Organisation for Economic Co-operation and Development (OECD) to project the economy will soon officially enter recession and contract by 11.5%

Exercises 62

Exercises Employee Social Media Communications 62

Karen Freberg

JANUARY 9, 2023

For example, we have a shell team dedicated to content creation, so if a student wanted to work there, they would need to have taken several of our courses (like my social media class), our video/film classes, writing, and more. Happy 2023 and the start of another academic year! Well, we got to remedy that!

Agency 75

Agency Social Media Community Course 75

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Also on our radar these days is anything related to electric trucks, charging infrastructure, and fleets’ efforts to reduce carbon emissions and improve fuel economy. I’m the editor in chief of FleetOwner magazine and FleetOwner.com.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. percent of marketing leaders report they are able to prove the impact of social media quantitatively. Here are three examples: 1. The survey also found that just 11.5

Mobile 60

Mobile Survey Marketing B2B 60

Stephen Waddington

DECEMBER 30, 2019

The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 6, 2018

I see people I know share all sorts of whacky stuff of questionable credibility on Facebook about health, medicine, finance, and lately, cryptocurrency. A friend of mine was telling me about a political news story last year. The article was produced by an outlet that at first glance looked credible.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

PR in High Definition

MAY 23, 2018

As PRs and marketers, we are programmed to jump on potential opportunities and new trends. It also raises a question that we should widen out and pose to all PRs and marketers, are we still too prone to jumping on the latest fad? The days of the ‘hard sell’ in marketing have long been over. “That’s going to be awesome!”

Marketing 69

Marketing Creativity Trends Education 69

Beyond PR

AUGUST 30, 2016

Want to reach higher education students with your content? As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Jobs and Workforce Trends. Student Loans.

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

MAY 23, 2023

This summer appears to mark the return of travel as we used to know it. After several tough years, mostly due to the pandemic, more of the traditional hotspots around the US and the world are expected to make significant returns in popularity. What I’m reading in the press and hearing on the morning shows tends to back this up.

Travel 40

Travel Tourism Airlines Hotels 40

PR 20/20

SEPTEMBER 14, 2018

Beth shared her three pillars, summarized below. As a marketer, it’s our job to live in the market and see where change is happening. Edison was as much a storyteller, marketer and mission captain as he was an inventor.". Last week, a few members of the PR 20/20 team headed to Boston for the annual INBOUND conference.

Enterprise 46

Enterprise Agency Creativity Print 46

PR in High Definition

MAY 23, 2018

As PRs and marketers, we are programmed to jump on potential opportunities and new trends. It also raises a question that we should widen out and pose to all PRs and marketers, are we still too prone to jumping on the latest fad? The days of the ‘hard sell’ in marketing have long been over. “That’s going to be awesome!”

Marketing 48

Marketing Creativity Trends Education 48

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. And I’m so glad I did.

Blogging 133

Blogging Analytics Meeting Writing 133

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. . Rejuvenation.

Writing 88

Writing Google Pitching Small Business 88

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Marketing 92

Marketing Local Crisis Management Internal 92

Karen Freberg

DECEMBER 30, 2019

The economy and job market were pretty intense during this time – many jobs and positions were being cut or frozen due to the budget cuts many universities were facing. As I was finishing my PhD and working on my dissertation, I was active on the job market. Here are some of the things I have learned.

Social Media 56

Social Media Conference Travel Internal 56

PR in High Definition

SEPTEMBER 30, 2016

In this candidate-led job market, companies are distinguishing themselves using the strength of their employer brand. In this candidate-led job market, companies are distinguishing themselves using the strength of their employer brand. Staff retention and hiring is a huge challenge not only for Channel 4 but for many businesses.

Brand 48

Brand Branding How To Employee 48

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest.

Privacy 60

Privacy Hotels Film Data 60

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever. ” The reply.

How To 198

How To Real Estate Web Case Study 198

Cision

DECEMBER 8, 2015

This week I sat down with Gini Dietrich, founder and CEO of Arment Dietrich to discuss content. Gini knows content, but more importantly she ’ s approachable. Content is key, but how you present it can be equally important. B is for blogging. Blogging works for some and not for others. A is for analytics.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Shift Communications

OCTOBER 24, 2014

…For marketers, influencers, and consumers. AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. We accept the following to be true: Marketing is about telling stories.

Instagram 152

Instagram Advertising Advertising Social Media 152

Cision

OCTOBER 17, 2016

You see, there was an economy on the Amazon marketplace that was dependent on favorable reviews to drive sales. But what third parties control distribution of your content? Anytime you’re optimizing your posts for search or hoping for a bunch of social shares, you are relying on them for distribution. Social Sharing.

How To 120

How To Engineering Google Facebook 120

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever. Why get it from there?”

Real Estate 57

Real Estate How To Web Case Study 57

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven PR drives marketing engagement. The overall PR/marketing trend is toward more content, and specifically more visual content. Given the documented power of visuals in the attention economy, it makes sense that data tables and infographics get shared and clicked more than plain text stories.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Do you struggle to get stuff done? Achieve things. Learn new habits?

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

MAY 9, 2018

Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. How much variation should we expect from campaign to campaign? Key Takeaways.

Data 120

Data SEO Groups Pitching 120

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. NAM is a DC-based trade association with more than 14,000 manufacturing members representing 80%+ of the manufacturing economy.

Marketing 42

Marketing Leadership Engineering Education 42