Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Stuart Soroka Professor of Communication Studies and Political Science, and Faculty Associate in the Center for Political Studies at the Institute for Social.

Consumer 195

Consumer Brand Branding Media 195

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. Analysis: .

Blogging 104

Blogging Survey B2B Analysis 104

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

A company blog post on a newsworthy topic will often help media and influencers link a subject-matter expert with a breaking story. So will joining social media conversations about the news. Create your own news with research data. Timely research can spark coverage where there would otherwise be none.

How To 334

How To Media Healthcare Survey 334

Onclusive

APRIL 29, 2021

Tracking the overall trends, share and quality of top coverage for your brand and competitors, social amplification, message resonance, and most importantly, brand sentiment is critical during a crisis. The last element in the PR crisis data cycle is “analyze”, and rightly so. Be prepared and proactive with real-time data.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Sword and the Script

OCTOBER 21, 2014

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. Barnes again, I just don’t see that in the data. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement.

Communications 195

Communications Measurement Corporate Reputation 195

Onclusive

APRIL 5, 2018

Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns.

Software 199

Software Analytics Customer Service Comparison 199

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. And on social media, there were 534,000 CES mentions with a reach of 28.5

Automotive 99

Automotive Mobile Government Technology 99

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. For blog publishers, stick to the following best practices. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. Let's examine how Pepsi performs in each category.”

Ethics 94

Ethics Advertising Advertising Analysis 94

Shift Communications

FEBRUARY 20, 2019

Trends on Social Media. If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Trends on Social Media. All of these can be used to research industry trends and current news: Google News.

Trends 142

Trends Industry Wikipedia How To 142

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. This data reflects an international sentiment felt around the world.

Government 136

Government Survey Ethics Media 136

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes.

Company 59

Company Report Government Local 59

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. The additional data you record in your keyword library is up to you. At Cision, our marketing team is all about working smarter.

Brand 208

Brand Branding How To SEO 208

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For our example, I’ll type in “data science.” In this case, BuzzStream found 399 pages worth of bloggers who write about data science.

Resources 103

Resources Analysis Infographics Examples 103

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 165

Study Communications Survey Pitching 165

Onclusive

MARCH 21, 2019

Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone.

Big Data 225

Big Data Data Meeting Measurement 225

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. Data is everywhere you look, from reviews and ratings, to category research, analyst reports, user testimonials and social content. Use the data.

B2C 120

B2C B2B Software Consumer 120

Cision

NOVEMBER 11, 2016

Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. In the age of data insights nothing will escape the reach of precise measurement tools.

Communications 253

Communications Data Local Survey 253

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Introducing the “Social Archetypes”.

Journalism 258

Journalism Social Media Study Comparison 258

Burrelles Fresh Ideas

MARCH 19, 2024

Personalization through AI and data analytics: In the digital age, personalization reigns supreme. With artificial intelligence and data analytics advancements, the travel and hospitality industry is leveraging technology to create experiences tailored to individual preferences and interests. How is inflation impacting travel spending?

Travel 90

Travel Trends Tourism Transportation 90

Stephen Waddington

JULY 3, 2017

Read the instructions, and follow the entry category headings. 7 Data driven practice. Data is increasingly being used to support award entries. Paid social and paid influencers are becoming a standard feature of campaigns. Enter your campaign in as many categories as you like, but edit it to suit in each instance. #16

Industry 116

Industry Publicity Data Agency 116

The Resolution Blog

APRIL 23, 2018

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— It holds the findings of all activity.

Data 120

Data Measurement Examples Tools 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

OCTOBER 14, 2021

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. Here’s the category breakdown. 3% related to Data Security.

Report 78

Report Automotive Government Energy 78

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post).

Blogging 64

Blogging Analytics Google Writing 64

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Non-paid social media posts referencing a product or service.

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: How does the data you receive from AirPR help you drive that business growth and impact? K: Full plate!

Interviews 223

Interviews Retail Data Engineering 223