Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 109

Blogging Survey B2B Analysis 109

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Shift Communications

MAY 24, 2022

Based on the recent influencer campaigns we’ve managed for clients (and are loving from other brands), here are the tricks for getting more value out of current and upcoming influencer marketing initiatives. When you treat influencers as brand ambassadors, more trust is developed between the brand, the influencer and their followers.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Overview of Your Company And Blog/Resources Sections. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Kick-ass” PR blogs. Prezly published a list of the “15 most kick-ass PR blogs in 2023.”

Analysis 151

Analysis Tools Software SMB 151

5W PR

SEPTEMBER 27, 2023

It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations. Influencers can help companies reach a wider audience and lend credibility to the brand.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

Community 206

Community Nonprofit Conference Social Media 206

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. So, we need a new placeholder metric.

System 62

System Google Policies Guidelines 62

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Machine vs. Man: Does AI Efficiency Trump Human Creativity? Like a match to a flame, human writers breathe life into brand voices.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

5W PR

AUGUST 22, 2017

Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships.

Social Media 92

Social Media Guidelines Media Handbook 92

Beyond PR

JUNE 9, 2016

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience. We’re talking to the same person. I try to be engaging.”.

Creativity 40

Creativity B2B Guidelines Energy 40

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. The CDC also has guidelines that you can follow. Wear cloth face covers. Hold virtual meetings. Network and pursue new business virtually.

Employee 189

Employee Skype Meeting Nonprofit 189

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Creative ideas AR will come out of the trough of disillusionment in 2020. It should be influencer-led.

Pitching 79

Pitching Agency Creativity Guidelines 79

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Buzzstream

FEBRUARY 1, 2024

Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. For example, here are the guest post guidelines from the Hubspot blog. If you miss those guidelines, don’t expect your email to get read. but the link seems missing.

Pitching 87

Pitching Infographics Survey Resources 87

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. Heath: We took the battle insight concept literally and created a rap battle video series between the two Citrix products amorphized as branded robot characters. Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

Barokas

JUNE 7, 2019

Celebrity endorsements have been around for more than a century, but the 80s ushered in a new era of celebrity that not only elevated brands, but profits as well. Along with Air Jordans, how brands engage and promote their products and services has evolved. Many are instead turning to influencers— so naturally, brands should follow.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. to gain firsthand knowledge behind the brands they are about to represent.

How To 99

How To Guidelines Creativity Examples 99

Konnect Agency

APRIL 20, 2023

Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. ” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. The industry is projected to be worth $21.1 billion in 2023.

Trends 52

Trends Marketing Ethics Consumer 52

5W PR

NOVEMBER 17, 2017

In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales. It’s important to remember that no guideline is set in stone. By: Ashley, Account Director.

Marketing 74

Marketing Guidelines Agency Creativity 74

Landis PR

OCTOBER 25, 2021

Guidelines change week to week, and confusion is the only constant. Don’t be that confusing brand or service. What works and what doesn’t varies by brand/client/organization. Any brand/organization with people has stories. Encourage others to think creatively. Find your matches. Marshall your troops.

Healthcare 98

Healthcare Communications Measurement Resources 98

Prohibition

AUGUST 23, 2023

Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. By partnering with influencers who align with your brand values, you can utilise the trusting relationship they’ve cultivated with their followers. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Why couldn’t brands do something similar with volunteers? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Communications Conversations

DECEMBER 11, 2018

And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. It includes digging into top influencer lists posted on media sites and blogs. We’ve seen scores of articles about best practices, tips and case studies.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Cision

AUGUST 11, 2016

Seth’s Blog. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Hoffman Agency

AUGUST 27, 2020

This project stood out to me, because the client gave me and the team full creative control, and the folks were really fun to work with. One of the things that The Hoffman Agency has taught me is consistency along brand lines. The post Learning the Hoffman Way appeared first on "What's HAppening" Blog.

Internal 68

Internal International Guidelines Agency 68

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Konnect Agency

JUNE 8, 2023

This blog post breaks down the different parts of the app where your content can appear and provides a clear explanation of the ranking process for each section. It is here that users often stumble upon new brands, accounts, and influencers. Konnect with us to learn how we’ve helped brands stand out on social media.

Instagram 52

Instagram Guidelines Social Media Video 52

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

MARCH 11, 2017

He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. 2) Is your brand investing in the right content? Brands often develop content because either their competitors are doing it or to please an executive. Brands like Warner Bros. If not, give our services a try.

Tools 68

Tools Marketing Advertising Advertising 68

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Shift Communications

MARCH 2, 2015

From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. ” How will this impact your brand? Finally, if you’re not able to make these changes alone, SHIFT’s Creative Services team will be glad to lend a hand. Complication 4: Podcasts.

Mobile 60

Mobile SEO Guidelines Software 60

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Guidelines Social Media Groups 100

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. However, there are also several restrictions in place for these businesses because they have to follow government guidelines. What is the biggest difference between marketing for a government agency and marketing for a brand?

Government 35

Government Agency Consumer Agriculture 35