Cision

JUNE 29, 2016

Do you know whether or not your communication strategy is working? Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data.

Analytics 215

Analytics Measurement Big Data Data 215

Beyond PR

JANUARY 2, 2018

Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs. Do you want to raise brand awareness? Does this PR strategy line up with the long and short-term goals of the company? Don’t cut yourself short; make sure that it will give your strategy enough time to be effective.

Measurement 75

Measurement Strategy Software Analytics 75

Onclusive

MARCH 19, 2019

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. Spot brand & revenue indicators.

Case Study 170

Case Study Engineering Measurement Big Data 170

Deirdre Breakenridge

FEBRUARY 13, 2017

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success. Don’t let your brand miss out!

Data 146

Data How To Big Data Engineering 146

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. There are a few quick things you can easily find to amp up any content strategy. (PR Google Analytics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Cision

MARCH 28, 2017

Busy C-level leaders don’t need big data — they need big insights, and they need them quickly. And after you’ve had your fill of data and insights, you’re given direction on the next steps to take. The acquisition will also help brands with their communications strategies.

Big Data 120

Big Data Analysis Data Corporate 120

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. What are some of the key components of a successful marketing strategy? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Onclusive

DECEMBER 17, 2018

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. AirPR is the data science company for communication and public relations.

Analytics 150

Analytics Data Big Data Technology 150

Onclusive

MARCH 21, 2019

Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. No other metric can show a brand’s authority, beyond share of voice, against competitors in one simple chart. Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

Critical Mention

FEBRUARY 22, 2019

“In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Once attribution is determined, PR and content strategies can focus on the right message at the right time on the right media. With more data than ever also brings more access to insights than ever.

Analytics 170

Analytics Measurement Data Technology 170

prTini

NOVEMBER 21, 2014

Brands Are Wasting Money on Facebook and Twitter, Forrester Says. Snapchat 101: A Brand Primer. Big Data: It’s Not What CMOs Know, It’s What They Do. This week’s issue of A fresh AP[PR]OACH shared Lens Factory’s smart and simple Twitter strategy. How to Get More PR Results. S ign up today !

Brand 52

Brand Branding Case Study Big Data 52

Onclusive

MARCH 21, 2019

Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. No other metric can show a brand’s authority, beyond share of voice, against competitors in one simple chart. Power of Voice 2.0

Big Data 150

Big Data Data Meeting Measurement 150

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Cision

JULY 8, 2015

We’ve passed the mid-year mark, prompting many to reassess goals, strategies and dreams. What about brands? A: The first – surprisingly common – mistake that individuals and brands make is never even trying to stand out. Take a step back and reflect on your personal experiences, accomplishments and struggles.

Skype 120

Skype Conference Leadership Big Data 120

Onclusive

MAY 31, 2017

I figured out how much time and energy the project would cost our team and compared it to potential ROI of client retention, client satisfaction, and brand recognition. The last stop along my data-minded journey occurred while I was job hunting. This will make the data you do include shine.

Data 150

Data Resources Engineering Film 150

Cision

JULY 6, 2017

Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. Many online users increasingly are savvy about Big Data and will be wary to give out information. You’re an individual brand offering up a whitepaper with hot, new information.

Blogging 168

Blogging How To Privacy Mobile 168

Offleash

MARCH 28, 2018

Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. More than 25,000 global companies, including some of the world’s most famous brands, rely on BrowserStack.

Mobile 61

Mobile Engineering Enterprise Big Data 61

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. PRSA not only gathered this data but is going to use as the foundation for its conference. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

AUGUST 19, 2017

We like to debate the knobs and dials of communication, but do not have a clear strategy for our brands first.”. I couldn’t agree more and have forecasted that the lack of marketing strategy is a looming talent crisis. Last on the list of attributes was using big data and analytics to formulate strategy.”.

Leadership 62

Leadership Study Analytics Survey 62

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Hope is a terrible strategy. Big data makes Facebook one the most amazing matchmaking services ever. And then…no one sees it. That is staggering. Facebook earned 3.69

Advertising 120

Advertising Advertising Facebook B2C 120

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. President of @convince – A strategy consulting firm. 10: @jaybaer | Jay Baer.

Twitter 60

Twitter Social Media Big Data Sports 60

Communications Conversations

DECEMBER 7, 2015

Data-decision decisions. The data discussion has been so big, in fact, that there’s often room for nothing else when it comes to digital and social media strategy. Now, I’m not here to debate the validity of data. And let’s look at a recent example from a big brand we all know: Kohl’s.

Data 60

Data Social Media Media Big Data 60

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum. We don’t have as much data as our marketing siblings.

Ethics 52

Ethics Publicity Data Agency 52

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Offleash

MAY 12, 2017

There were different tracks for startups, SaaS, autotech, Planet:tech, PandaConf, binate.io (big data) and music, but all had change and innovation as a connecting thread. Robin Bulanti has spent the past 18 years working closely with high tech clients on communications strategy, corporate positioning and building executive brands.

Conference 40

Conference Big Data Corporate Meeting 40

Waxing UnLyrical

JULY 11, 2012

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. The problem is, people are not conducive when it comes to creating an ideal world for brands to operate in.

Social Media 81

Social Media Media Google Tools 81

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Waxing UnLyrical

JULY 2, 2018

A4: Okay, so rough list… 1️⃣ Excel 2️⃣ Social media strategy 3️⃣ Strategy using real-life scenarios 4️⃣ Excel 5️⃣ Big data/small data re: PR/comms **bonus: having difficult convos for the sake of great PR // #measurePR #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. Every brand must have a crisis communications plan. So we know PR measurement has changed and continues to evolve (thankfully).

Analytics 50

Analytics Measurement Crisis Communications Tools 50

PR 20/20

JULY 24, 2019

The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients. Reverse-engineering customer experiences to determine strategy. Augmenting reality to create interactive brand experiences. Do not fear!

Marketing 59

Marketing Data Technology Analytics 59

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Beyond PR

APRIL 27, 2016

When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40