Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. What are some of the key components of a successful marketing strategy? Great question. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Onclusive

DECEMBER 17, 2018

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. Enid Maran , Managing Director at AirPR, previously Managing Director of Nielsen’s Marketing Effectiveness business.

Analytics 150

Analytics Data Big Data Technology 150

Cision

MARCH 28, 2017

Busy C-level leaders don’t need big data — they need big insights, and they need them quickly. And after you’ve had your fill of data and insights, you’re given direction on the next steps to take. The acquisition will also help brands with their communications strategies.

Big Data 120

Big Data Analysis Data Corporate 120

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 225

Big Data Data Meeting Measurement 225

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 150

Big Data Data Meeting Measurement 150

Onclusive

MAY 31, 2017

My first job in social media sparked a passion for data. One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. The last stop along my data-minded journey occurred while I was job hunting. This will make the data you do include shine.

Data 150

Data Resources Engineering Film 150

Cision

JULY 8, 2015

We’ve passed the mid-year mark, prompting many to reassess goals, strategies and dreams. What about brands? A: The first – surprisingly common – mistake that individuals and brands make is never even trying to stand out. Take a step back and reflect on your personal experiences, accomplishments and struggles.

Skype 120

Skype Conference Leadership Big Data 120

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. PRSA not only gathered this data but is going to use as the foundation for its conference. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands.

Conference 66

Conference Crisis Management Survey Big Data 66

5W PR

DECEMBER 21, 2018

Measuring Response. Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Hope is a terrible strategy. Big data makes Facebook one the most amazing matchmaking services ever. And then…no one sees it. That is staggering. Facebook earned 3.69

Advertising 120

Advertising Advertising Facebook B2C 120

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Presspage

AUGUST 15, 2017

the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. thought leadership.

Technology 115

Technology Big Data Video Data 115

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

NOVEMBER 10, 2016

A successful entrepreneur is one who knows how to use data insights to make better business decisions. One such decision would be to determine what kind of content strategy would generate more leads and facilitate more sales. But you can’t make a well-informed decision or craft a strategy unless you democratize data.

Data 292

Data Big Data Strategy How To 292

The Resolution Blog

AUGUST 1, 2019

Never before have we understood our target audiences so clearly, communicated to them so precisely or measured our work so realistically. The PESO (paid, earned, shared & owned) media strategy is now the norm in PR campaigns. The strategy itself was so smart. Do you know every data-source of your campaigns and clients?

Ethics 120

Ethics Publicity Data SEO 120

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. No longer should gut feeling or instinct be the sole determinant for strategy and progress. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106