Agility PR Solutions

DECEMBER 21, 2020

the latest generation of retail, and the next era of the sector’s evolution, characterized by marketplaces mastering personalization at scale, big data being effectively leveraged, and category domination by fast-paced, agile brand manufacturers, asserts new research from digital commerce data, insight and advisory firm Edge by Ascential.

Retail 85

Retail Strategy Brand Branding 85

Agility PR Solutions

AUGUST 25, 2021

In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Big Data The term ‘big data’ refers to large, diverse sets […]. The public relations field is naturally respondent to changes in technology.

Technology 147

Technology Industry Publicity Big Data 147

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. The link between business strategy and communication has been a theme of the European Communication Monitor for more than a decade. Big data and algorithms.

Communications 106

Communications Big Data Leadership Data 106

PR 20/20

NOVEMBER 17, 2015

The term “Big Data” has come into play more and more since 2011. Google defines big data as: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. 
. But just what is it, and how is it used?

Big Data 40

Big Data Data Wireless Marketing 40

5W PR

MAY 13, 2024

Focus on ROI In the face of stiff competition and regulatory uncertainties, operators are doubling down on strategies to maximize Return on Investment (ROI). The hope is that regulators will collaborate to establish a framework that fosters business growth and consumer protection. iGaming market.

Big Data 78

Big Data Technology Industry Data 78

Onclusive

AUGUST 10, 2016

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR.

Data 150

Data Big Data How To Engineering 150

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

5W PR

MAY 16, 2024

This evolution demands a corresponding shift in public relations strategies. PR can illuminate this, emphasizing their adoption of artificial intelligence for fraud detection, big data analytics for personalized financial advice, and blockchain technology for secure transactions.

Banking 78

Banking Financial Privacy Mobile 78

5W PR

JANUARY 16, 2020

As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Artificial Intelligence and Big Data. Today, widespread investment in big data and Artificial intelligence (AI) has changed the establishment of effective public relations campaigns.

Trends 120

Trends Communications Big Data B2C 120

Stephen Waddington

NOVEMBER 28, 2021

The AI and Big Data Readiness Report - Assessing the Public Relations Profession’s Preparedness for an AI Future provides an overview of understanding and preparedness for artificial intelligence within public relations. The message is clear. The PR industry is not as ready as it should be for artificial intelligence.

Publicity 78

Publicity Big Data Government Survey 78

Stern + Associates

SEPTEMBER 20, 2023

Paola Cecchi-Dimeglio , a prominent expert in behavioral and data science, leadership and inclusivity, says, “ Leaders require data to illuminate the path ahead, because without data, uncertainty can rattle the business and bring decision-making to a halt.”

Leadership 62

Leadership Data Big Data Employee 62

Contently - Strategy

NOVEMBER 12, 2020

As our head of content strategy Deanna Cioppa pointed out to me recently, CMOs spend millions on sentiment tracking, customer experience tracking, and brand studies, but then put out mediocre content—the thing that would improve those metrics the most. You need to develop a strong content strategy and point of view in the market.

Brand 145

Brand Branding Healthcare Enterprise 145

Beyond PR

JANUARY 2, 2018

Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs. Does this PR strategy line up with the long and short-term goals of the company? Don’t cut yourself short; make sure that it will give your strategy enough time to be effective. Try using the handy acronym S.M.A.R.T.E.R.

Measurement 75

Measurement Strategy Software Analytics 75

The Proactive Report

SEPTEMBER 22, 2014

A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end. Follow me on Twitter.

Big Data 140

Big Data Measurement Data Social Media 140

Onclusive

MARCH 19, 2019

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens.

Engineering 150

Engineering Storytelling Big Data Data 150

Cision

JUNE 29, 2016

Do you know whether or not your communication strategy is working? A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. What role does analytics play in developing a PR or marketing strategy?

Analytics 215

Analytics Measurement Big Data Data 215

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. There are a few quick things you can easily find to amp up any content strategy. (PR Google Analytics. PR pros, want a deeper dive?

Data 117

Data Data-Driven PR Big Data Analytics 117

Deirdre Breakenridge

FEBRUARY 13, 2017

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success. A Guest Post By Kelly Byrd, PR Engineer, AirPR.

Data 146

Data How To Big Data Engineering 146

Onclusive

MARCH 21, 2019

To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach. Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

Stephen Waddington

MAY 24, 2021

Excellent communication departments put a stronger emphasis on using big data and algorithms and on digitalising communication processes.

Report 127

Report Communications Big Data Survey 127

Prohibition

SEPTEMBER 1, 2023

Since then, he has become a leading figure in the world of digital marketing; known for his extensive experience in digital strategy. Recent research has shown that 70% of marketers feel ill-equipped to handle ‘big data’ challenges. Is your team trained up?

Agency 71

Agency Leadership Training Big Data 71

Cision

MARCH 28, 2017

Busy C-level leaders don’t need big data — they need big insights, and they need them quickly. And after you’ve had your fill of data and insights, you’re given direction on the next steps to take. The acquisition will also help brands with their communications strategies. This is the power of insights.

Big Data 120

Big Data Analysis Data Corporate 120

Onclusive

DECEMBER 17, 2018

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. AirPR is the data science company for communication and public relations.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

AUGUST 22, 2019

Companies and governments have begun to unlock the predictive and prescriptive potential of data analytics in compelling ways, which demonstrates to leaders why data are valuable. But for many people, the phase “big data” still sounds mysterious and magical. In both cases, good data inspires sound decision-making.

Data 122

Data Government Enterprise Big Data 122

The Resolution Blog

JANUARY 15, 2018

But a strategy of exponential growth at all costs is not what this is about for us. so the solution to this unsexy problem is unlikely to have the word “AI”, or “Big Data” stamped on the box. A win-win for both. Founder Gary Preston said… “I admit….it’s Gary added… “Ok….so We’ll leave that to others. We’d like to help.”

Groups 136

Groups Report Software Big Data 136

Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Marketers can now focus on the big picture. Pattern identification and strategy (16%).

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

MARCH 21, 2019

To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach. Power of Voice 2.0

Big Data 150

Big Data Data Meeting Measurement 150

Melissa Agnes

JUNE 10, 2014

In this episode, Melissa and Jim discuss big data and the importance of customer intimacy as a crisis preparedness / issues management strategy. In this episode, Melissa and Greg discuss the power of story telling in your crisis communications. Jim Delaney, CEO of Marketwired. ?In Jim Spicuzza, CEO of CrisisGo?.

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

NewsWhip

JUNE 2, 2021

Predictive media planning involves using big data and computer models to optimize the content strategy, develop the media relations plan or select distribution channels for a message or campaign. Here, analysis of big data strongly suggests, or predicts, that some approaches will work far better than others. .

Media 88

Media Data Reddit Crisis 88

Cision

SEPTEMBER 22, 2016

What are some of the key components of a successful marketing strategy? I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall. There is one basic guidepost on all things marketing: focus on the client.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Offleash

DECEMBER 1, 2021

Julie has more than two decades of experience launching and creating communications strategies for BtoB companies of all sizes and stages.

Travel 52

Travel Conference Big Data Print 52

Onclusive

SEPTEMBER 20, 2017

Once attribution is determined, PR and content strategies can focus on the right message at the right time on the right media. Set clear content goals at the onset of any PR strategy by answering the following three questions: Content : What format should I choose based on the audience I’m trying to reach? That’s why AirPR was built.

Analytics 170

Analytics Measurement Data Technology 170

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Episodes include Neill Feather & SiteLock , Patrick Rauland and Building a WooCommerce Shop and Nicole Kohler and Content Strategy. O’Reilly Data Show Podcast. O’Reilly Data Show Podcast , with host data scientist Ben Lorica, explores the opportunities and techniques driving big data, data science, and AI.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” After I calmed down a bit, I decided to look into this a bit more for myself.

Corporate 146

Corporate Communications Tools Content Marketing 146

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. As a result, they clearly define their marketing objectives and develop sound strategies to meet them. Of course, some marketers never stopped asking these questions.

Trends 135

Trends Marketing Pinterest Social Media 135