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Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

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PR and Communications: 3 Powerful 2020 Trends

5W PR

Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. This exciting development in the public relations and communication space has put successful media placements within the reach of smaller brandsbrands that previously struggled for such attention.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below.