NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. At the end of the year, I go back through all the posts and build a list of statistics that characterize the last 12 months. CX is the best way to distinguish your brand. in 2019, reaching a record $4.5

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

This allows brands to tailor their internal IT infrastructure to suit their own needs instead of relying on a one-size-fits-all solution that may not deliver the best results or given them the flexibility they are looking for. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

Trends 182

Trends Privacy Technology Data 182

Stern + Associates

OCTOBER 10, 2023

“The average office worker is only able to focus on one task for less than three minutes,” says Hari, bestselling author of “ Stolen Focus: Why You Can’t Pay Attention – and How to Think Deeply Again ” (Crown), one of Amazon’s best books of 2022. He returned to the TED stage in 2019 with a gripping presentation on anxiety and depression.

How To 62

How To Film Interviews Employee 62

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Podcasts are mainstream. Happy listening!

Marketing 204

Marketing Advertising Advertising Industry 204

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. Join us on 21 May 2019, 6:30pm BST. ??

Local 60

Local Storytelling Exercises Banking 60

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Social media earned the lowest marks for bias, while traditional journalists earned the best marks. 2019 JOTW Communications Survey.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

JUNE 30, 2021

They also have an opportunity to advocate for employee and work environment best practices, if they use data to demonstrate equal or more impactful outcomes during the pandemic and help build a more trustworthy and productive company culture.”. Blog: What Does “Storytelling” Mean to You? 2019 JOTW Communications Survey.

Survey 118

Survey Communications Ethics Measurement 118

PR 20/20

SEPTEMBER 17, 2019

We will update this post as that information is released! Discover the best social media marketing techniques from the world’s top experts.”. Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

MARCH 5, 2019

The New York Times posted a primer on the term after President Trump famously spoke about an off-the-record meeting he had with publisher A.G. Beyond politics, however, such agreements can be useful for business and technology PR and storytelling. Sulzburger, thus breaking the agreement. Get it in writing. There is no loyalty here.)

Guidelines 136

Guidelines Crisis Management Report Meeting 136

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Do you have a strong story and storytellers? Post and image originally appeared in the WTIA blog, January 8 2019.

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

DECEMBER 21, 2021

Guest posting gets personal. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Customer success teams are the best equipped to manage, track, and optimize the relationship with customers. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 97

Survey Media Relations Corporate Communications 97

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. If you’re looking for a reason to be optimistic about content marketing, it’s the fact that more people with the special combination of storytelling skills and business savvy like Margaret are now in charge of major marketing.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. The company “never had any relationship with Jumpshot” and “there is no impact to Onclusive attribution metrics,” the company wrote in a blog post. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Cori Webb , Marketing Director, ChurnZero.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

OCTOBER 10, 2019

I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. While I think that number is very high, it’s also indicative of where we’re at in 2019. Yes, video storytelling is at an all-time high in terms of interest. But, so is audio. What about you?

Brand 79

Brand Branding Survey Conference 79

Sword and the Script

DECEMBER 11, 2018

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. A good number of predictions struck me as highly probable in 2019. A trend we are going to see happening more in 2019 is the coming together of marketing and customer success.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 22) “I am a storyteller and I look out for people.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. Finding the story in what we’re given to work with is one of the things we do best. If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

NewsWhip

DECEMBER 5, 2019

With diversity and inclusion efforts becoming a consistent talking point for any company hoping to find success and recruit the best and brightest, the increase in numbers is encouraging, but the percentage of women in the group as a whole is still only 6.6 Corie Barry, Best Buy. and are highly monitored. Women CEOs in the Fortune 500.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Read more: Super Bowl 2019 Data via Marketing Charts. — ESPN (@espn) January 29, 2019. We all know why this happens, but it is still completely irrational behavior.

Advertising 85

Advertising Advertising B2C Retail 85

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You might want to mention it to your line manager if you post internally.

Google 119

Google Data Government Social Media 119

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1. Voice Search / AI. using these devices. Source: [link].

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. If you were to build the perfect media list in a spreadsheet, it’s going to be out of date in a matter of hours or days at best, as journalists change jobs.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. Preparing for a More Inclusive Post-Pandemic Economy. How culturally fluent is your brand?

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Read more: Super Bowl 2019 Data via Marketing Charts. — ESPN (@espn) January 29, 2019. We all know why this happens, but it is still completely irrational behavior.

Advertising 60

Advertising Advertising B2C Retail 60

PR 20/20

FEBRUARY 6, 2020

Based on the title of this post, you know how: Podcasts. Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting. Overview: The MAICON Speaker Series was recorded live at MAICON 2019.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Podcasts are great for the delivery of credible information and analysis, and storytelling. You’re going to see the biggest, best and most-cutting edge firms harnessing the power of AI to augment their decision making.”.

Marketing 167

Marketing Employee Content Marketing Training 167

Solo PR Pro

APRIL 23, 2019

While that’s lovely and altruistic, it’s also good for business because they know that their needs – access to a robust workforce and customer base – are best served in a thriving community. The best approach is to be clear on your mission and vision how that ties in with the mission and vision of the organization. Perfecting the Ask.

Community 45

Community Publicity Construction Television 45

Solo PR Pro

MAY 21, 2019

The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. A healthy team is comprised of winners who, together, can contribute toward the best solution. Here are the highlights. We can't afford culture.

Leadership 55

Leadership Employee Airlines Construction 55

The Hoffman Agency

MARCH 22, 2019

We clinched the highly coveted Gold award for Best Regional PR Campaign , a category in which we faced stiff competition from strong, well-known brands with elaborate regional campaigns. In recognition of our work, the team walked away with the title of Best B2B Campaign at the inaugural PRCA Southeast Asia Awards 2019.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

The Hoffman Agency

NOVEMBER 14, 2019

Here at Hoffman, we’re always digging out the most compelling stories, so I knew my colleagues would have the best book recommendations for my fall reading list. All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements.

Storytelling 28

Storytelling Education Television Government 28

Waxing UnLyrical

APRIL 18, 2019

Guest Post by Ai Addyson-Zhang. In June 2017, I decided to start a weekly Facebook livestreaming show to teach and inspire other educators to embrace digital storytelling and technology. View this post on Instagram. A post shared by Dr. Ai | Transforming Edu (@aiaddysonzhang) on Feb 1, 2019 at 6:00am PST.

Community 69

Community Brand Branding Education 69

Waxing UnLyrical

NOVEMBER 18, 2015

Look for this video autoplay issue to continue in 2016 as brands attempt to determine how autoplay best impacts the user experience. By 2019, video is projected to account for 80 percent of all global consumer Internet traffic (Source: SocialTimes.com ). Native video to keep rising (and rising). Next year” is only some 43-days away.

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 26, 2023

I’ve merely organized them in a way that I think serves readers best. While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. Third, thank you to all who participated.

Writing 190

Writing Communications Marketing B2B 190

Contently - Strategy

JUNE 11, 2020

Timely COVID Stories Perform Best, but They Have to Be Done Right. Timely COVID Stories Perform Best, but They Have to Be Done Right. Timely COVID Stories Perform Best, but They Have to Be Done Right. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93