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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. The challenge was to unravel the complexity of the technology and disassociate it from crypto.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Although some call it “free advertising,” public relations isn’t free. A liquidity event is not only a good reason to invest in public relations, but it’s one situation where the right PR strategy can drive a higher valuation for the deal. A good PR plan communicates business leadership.

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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. That’s where public relations efforts step in. Anything from bank account information to personal identification.

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A Primer on Cryptocurrency, NFT and Web3 Courtesy of the Associated Press

PRSay

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. Cryptocurrency owners typically store their tokens in “virtual wallets” that resemble online bank accounts. non-fungible token, NFT.

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