Technology special feature for communicators

PR Daily

One of the many lessons we’ve learned in 2020 is technology is paramount to reaching, communicating, and engaging with employees. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021. Open up leadership communication.

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change. How should a CEO convey leadership?


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What is Thought Leadership & Why It Matters

B2B PR Sense

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership? Thought Leadership

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Here are 8 tech PR tools for a B2B thought leadership plan. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s RELATED: Join us for our Leadership and Executive Communications Conference ]. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit. Branding Marketing PR Storytelling audio technology

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why Content Marketing and Public Relations Need Each Other. Many founders, particularly in the emerging technology, have a dire need for business savvy PR talent to help them tell a story. Thought leadership it requires continuous thought and leadership.

Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. ” This presents a challenge to the public relations industry because it leaves us with a proof problem.

When Thought Leadership Drives Lead Generation

Shift Communications

Influencing a target audience to meet a goal or take action is the heart of public relations. In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. PR helps to communicate compelling stories to improve brand awareness, and by integrating thought leadership, it may help to generate qualified leads. With proactive media, PR should focus on publications that a client’s current and prospective customers read regularly.

How to Create Thought Leadership, Part 1: Introduction

Shift Communications

Thought leadership. Why is it important to a public relations or marketing communications program? Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. In this series, we’ll examine what thought leadership is, why we need it, and how to generate it. What Is Thought Leadership? Indicators of Thought Leadership.

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. 3) PR Technology is about Customer Experience.

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8 Reasons Why PR Should Love Small Niche (or Trade) Publications Blog

Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. Specific PR Benefits of Niche Publications. Niche publications offer these PR benefits: Reach a specific audience.

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. Complete article: CMOs spent 29 percent of 2018 marketing budget on marketing technology.

Building Your Brand for Public Relations

Scott Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Crenshaw Clients Among Some of the Hottest AdTech Companies According to Business Insider

ImPRessions - Crenshaw Communications

advertising Crenshaw Communications media relations News leadership public relations technologyBusiness Insider recently compiled a list of some of the year’s hottest AdTech companies after a long year of uncertainty for the industry.

Thought Leadership Series: AI-Washing and PR, Part 1 of a Series

Shift Communications

It’s not every day that the leaders of two highly regarded public companies enter into a public spat about a future technology, but perhaps AI is no ordinary technology. AI is one of the most popular future technologies talked about in the media. If everything said about AI is true, it will transform every industry and market alike; no wonder why every client is obsessed with hitching their technology vision to the AI juggernaut.

Proving Your Success in Public Relations

Scott Public Relations

Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site. This indicates more acute awareness of your organization in the general public than if people found your site effectively by accident.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel


Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.

Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative.

Building Your Brand for Public Relations

Scott Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Why the C-suite need a new leadership approach to engage stakeholder ‘supergroup’

Agility PR Solutions

With societal, cultural, environmental, economic and technological demands piled on them, CEOs and other company execs are being perpetually kept on their toes in the modern era of business. The post Why the C-suite need a new leadership approach to engage stakeholder ‘supergroup’ appeared first on Agility PR Solutions. Public Relations trends

3 lessons from Starbucks’ and Instagram’s leadership changes and departures

PR Daily

Though Starbucks didn’t announce any current leadership departures, it warned employees that it was making changes to its organizational structure—which involves corporate leadership layoffs. Both founders were still deeply involved with Instagram: Systrom was CEO and Krieger served as chief technology officer. Keep the changing brand perception—and actual brand image—in mind as you craft your communications and campaigns before, during and after leadership changes.

Self-assessment tool for benchmarking personal development in public relations

Stephen Waddington

To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To offer organisational leadership 10. I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development.

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Why PR and publicity should be considered separately

PR Daily

Here’s why many practitioners shun the word “publicity.”. An industry outsider might be forgiven for thinking that public relations and publicity are interchangeable functions. However, PR practitioners have been arguing about just what a public relations professional does—or doesn’t do—for as long as many can remember. Others find the nitpicking over the differences between PR and publicity to be the work of self-important hucksters. .

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). The top PR challenges during the Coronavirus What has challenged public relations the most during the Coronavirus?

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As public trust ebbs, workers turn to employers for info and assurances

PR Daily

The informed public is, on average, 14 percentage points more likely than the mass populace to trust NGOs, business sources, the government, and media outlets for reliable information. Employees and consumers alike want chief executives to take a vocal stand on social and workplace issues such as climate change, diversity and inclusion, immigration, income equality, ethical use of technology (privacy and data security) and so on, and for their actions to bolster those stands, he said. “If

A PR Pro’s Letter to Santa Claus

ImPRessions - Crenshaw Communications

Valuable stories in top-tier publications . As any good PR person knows, it can help establish credibility for a C-level executive among industry peers and be part of an effective thought leadership campaign. Dear Santa, What a crazy year it has been!

Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page.

A New Take on Free Speech, Part 2

Scott Public Relations

At the end of World War II, the Allied powers banned the swastika, the Nazi Party, and the publication of Hitler’s racist text, Mein Kampf. There are no public statues of Hitler and his henchman in their former fatherland. Are Confederate statues anti-American?

B2B Thought Leadership – What is It and Why Does It Matter?

Shift Communications

Thought leadership is one of those PR jargon words that everybody loves to hate. Your thought leadership message or platform can take many shapes and forms content wise – it can be a contributed article, a video, an infographic. Thought leadership starts with an idea or platform from an executive or spokesperson who feels strongly about what they’re talking about. It’s an asset to have strong data that backs up your thought leadership platform.

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What are LinkedIn Stories and How Can PR Pros Use Them?

ImPRessions - Crenshaw Communications

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In PR, we believe that securing speaking events for executives is a strong way to promote thought leadership and position clients as industry leaders.

Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

The growing wealth gap among citizens is a major public policy concern for the United States. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The public policy problem emerges as more people find themselves with less money available to spend on essential needs and other services. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. Crenshaw Communications PR Fish Bowl public relations technology cyber security PR cybersecurity

7 Things You Need to Know Before Starting a PR Business

PR Expanded

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals. Maris Callahan is the director of public relations for Donuts Inc.

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program.

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If You’re a Modern Communicator, Then You THINK AHEAD

PR Expanded

First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology. book Leadership Media PR 2.0 Technology Public Relations Modern Communicators public relations Social media Storytelling Think Ahead

How to Reach the C-Suite With Public Relations

Shift Communications

Amidst a number of snarky responses and withering scorn directed at marketers who try gimmicks like shady email marketing (such as fake replies to emails), the executives all responded with three channels that work for reaching them: Thought leadership, search, and word of mouth. Public Relations Channels to the C-Suite. Consider the significant impact that public relations has on all three channels. Vice President, Marketing Technology.

How to Think About Gender Inequality and Diversity in Tech


Musings diversity gender equality gender inequality Grace Hopper leadership PR public relations tech technology unconscious bias women in tech Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.” ” There, I observed a sea of 8,000 women aged eighteen to eighty who were there … Continued.

What’s Next in Public Relations? Let’s Ask My Students


Just about everything but public relations as we’ve practiced it. Some of the questions they’re addressing are just plain hard, like how to coherently explain blockchain, a technology little understood outside of a small group of experts, to consumers who soon may be relying on it to secure their online transactions and protect their privacy on social networks. Thought Leadership PR education PR studentsI recently finished reviewing my PR graduate students’ thesis proposals.

5 technologies that will change how you do PR


In a previous article we discussed five trends that will affect public relations professionals in the coming decade. thought leadership. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.