Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Empty #measurepr.

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Measurement Comparison Banking Print 40

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

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Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

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Measurement Data-Driven PR Mobile Analytics 0

Communications Conversations

AUGUST 3, 2021

Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Yeah, that’s what Salesforce did in June. The chart above highlights some jaw-dropping stats.

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Customer Service Social Media Marketing Media 158

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. Please mark your calendars for Tuesday, June 14th from 1-2 pm ET and RSVP to our Facebook event.

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Media Relations Measurement Media Analysis 40

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

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Measurement Meeting Comparison Banking 40

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Quality data has made better PR monitoring and measurement possible. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. Big tech’s reputation challenges.

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Trends Privacy Data Reputation 157

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

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Measurement Agency Employee Insurance 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

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Measurement How To Analytics Customer Service 40

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

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Measurement Financial Facebook Tourism 69

Stephen Waddington

MARCH 29, 2020

My wife shared a post on Facebook with me last night. Demand for food banks is on the rise. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health.

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Crisis Government Privacy Sports 167

NewsWhip

MARCH 4, 2022

The decision came one day after FIFA announced initial measures it would take with regard to Russia’s invasion of Ukraine, of which a complete ban from games was not yet included. Across social media, the top Facebook post came from BBC News , with 69.8k Mar 4th: Brands can’t bank on TikTok alone.

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Instagram Banking Sports Government 78

Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. Best PR, comms grow from target audience. shonali A2: Don’t believe in perfect!

Agriculture 73

Agriculture Measurement Banking Resources 73

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

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NewsWhip

NOVEMBER 18, 2021

Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. We’ve tracked some of the top Instagram ads since October 1st, measuring influencers involved, posts that users have loved, and brands who have benefitted from them. Let’s dive into the data.

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Instagram Branding Brand Fashion 78

Shift Communications

NOVEMBER 24, 2014

The third spike is from our Facebook Page Cost Calculator. That’s worth revisiting and upgrading, especially in the wake of the latest Facebook algorithm changes. That’s repeatable in theory, but it was the result of a mistake that didn’t generate any tangible business results, so we won’t repeat that.

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Analytics Data-Driven PR Marketing How To 155

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If 9 PD session “ Convergence + Conversion: How to Integrate and Measure Paid, Earned, Shared and Owned ,” panelists discussed how the pressure to be data-driven has influenced the content they’re focusing on.

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Social Media Conference Media Corporate 97

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! So stay tuned to our Facebook page for more info.

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Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). Techalone can’t solve the measurement issue. Twitter Facebook Google+ LinkedIn Talking #measurePR with Sandra Fathi.

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Measurement Airlines Banking Twitter 86

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 214

Marketing Content Marketing Social Media Employee 214

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. Measurement! The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals.

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Measurement Course LinkedIn Banking 65

Cision

FEBRUARY 25, 2016

Do you know how to measure your social ROI? For the largest banks, the reputational damage from the financial crisis could take a generation to repair. My favorite social media platform is…Facebook. Find out how with Cision’s free tip sheet! What are some of the biggest PR challenges financial companies face?

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Newspapers Financial Crisis System 120

Critical Mention

MARCH 27, 2019

Facebook, in particular, makes it easy to target marketing to very tight niche segments, but zeroing in on such a narrow audience often results in little more than wasted time and money. Real-time social media monitoring is essential in measuring your content strategy. Prizes don’t have to break the bank. SCHEDULE A DEMO.

Strategy 61

Strategy Marketing SEO Social Media 61

Waxing UnLyrical

DECEMBER 7, 2015

Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Facebook Ad Conversion Tracking for Smart Marketers. Twitter Facebook Google+ LinkedIn Monday Roundup: Looking Ahead. ” 5. 6 Incredible Pointers For Making a Content Promotion Plan.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

JUNE 24, 2016

On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure. On common mistakes in measuring PR: A4: Not knowing what the true goal of a campaign is. Get the FULL picture not just a segment. AMECSummit #measurepr.

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

JULY 11, 2016

Why: “There’s just no excuse these days for recording the number of impressions (potential eyeballs) and positioning them as a PR measurement win,” says Aly Saxe as she discusses why “real metrics guide our way to better results” with CEO and founder of LeadMD, Justin Gray. ” asks Heather Whaling in this post.

Report 40

Report Banking Measurement Digital PR 40

Sword and the Script

DECEMBER 31, 2016

In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. 3) The Facebook Frozen Frog and Fodder for Content Marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. That is a substantial amount of digital time. Think press releases are dead? This post explains why.

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Blogging Content Marketing B2B Social Media 103

Reputation Us

JANUARY 7, 2019

What’s more, as conversations and the overall understanding of the credit union industry increases, more clarity and reputation management is needed to further differentiate credit unions from banks, and frankly, other credit unions. The challenge is to be measurably relevant. Regularly reviewing and evaluating online reviews (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

APRIL 2, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Big Research Smarts for Small Budgets. Work smarter, not harder, peeps; that’s what it’s about!

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Survey Banking Twitter Data 80

Waxing UnLyrical

JUNE 17, 2016

And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. And – wait for it – measurable, resulting in real outcomes and bottomline impact. Focusing on integration and strategy is key. .

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Internal International Measurement Banking 40

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. In May, the #measurePR chat will focus on measuring media relations – a part of PR some love, some hate, and most of us love to hate! Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Shift Communications

AUGUST 10, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. For example, social media marketers struggle to keep up with changes to the Facebook algorithm. If Facebook’s rules change today, you have Twitter, email, SMS, and broadcast as backups.

Strategy 60

Strategy How To Transportation SEO 60

Waxing UnLyrical

AUGUST 15, 2016

After a lifetime in public relations and measurement, I joined ABX to expand my experience into the paid media world. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours.

Advertising 40

Advertising Advertising Course Training 40

Waxing UnLyrical

JULY 29, 2016

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly.

Measurement 40

Measurement Banking Meeting Local 40

Waxing UnLyrical

OCTOBER 31, 2016

I am a big believer in the importance of measurement. I’ve taken lots of notes and lessons for how to approach strategy and measure success from the Virtuoso Course to apply into my work. So, I definitely have taken a lot out of the great layers of measurement tools that the course has given me.

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Course Measurement LinkedIn Banking 40