Banking Content Marketing Facebook Measurement 
Communications Conversations
AUGUST 3, 2021
Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%).
Communications Conversations
AUGUST 3, 2021
Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%).
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Contently - Strategy
DECEMBER 5, 2019
It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. Key Findings.
ImPRessions - Crenshaw Communications
AUGUST 21, 2018
Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Internally, data can inform our PR strategy and make our branded content better and more engaging.
Sword and the Script
DECEMBER 21, 2021
“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Louis Gordon , Director of Content & PR, Perimeter 81 .
Burrelles Fresh Ideas
JUNE 13, 2023
Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.
Sword and the Script
DECEMBER 20, 2022
“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.
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