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How to Deal With the Right Audiences in a Crisis

Melissa Agnes

By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. A key part of any crisis communications plan is identifying key segments of your audience and prioritizing your response efforts. How news of a crisis travels is a critical reason why plans should be updated.

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11 Top Reasons to Write a Press Release for ESG

Newsfile

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. During the webinar, Scott and K.C.

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Crisis-Proof Your Solo Business: 5 Tips to Help You When Things Go South

Solo PR Pro

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. While many of us implore our clients to prepare in advance for crisis scenarios, how many of us do the same for our own businesses? There are many ways one can, and should , crisis proof your solo business.

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4 Creative PR Ideas for Crisis Communications

Sword and the Script

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. Crisis communications has changed — and Mr. Wilde should get a raise. Chevy embraces the truck. .”

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Amazon dominated the headlines in September’s brand coverage

NewsWhip

UPS has been featured in our rankings for multiple months in a row now, although previously the brand turned heads due to an employee related crisis that unfolded over the summer. When looking at how Amazon was covered online overall, we see just how enormous the brand actually is, with over 5.3M UPS makes headlines for human interest story.

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

What began as a health crisis has now turned into an economic one. World Bank forecasts a 5.2 As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. Krushan is a sales and marketing professional passionate about writing poems and anecdotes.

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