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How Your CEO Can Save Your Company?s Image

Critical Mention

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. The investigation escalated when it was discovered that up to 3.5

Company 87
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control.

Writing 198
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. AI writes the editorial calendars. next year, down from 6.4%

Marketing 196
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Speaking up for graduates in the workplace

Stephen Waddington

Personal relationships, privacy, social life, and timekeeping are all potential flash points. The only way to be a better writer is to read and write more. Austerity, the banking crisis, and student debt are resetting expectations in the workplace. The student demands a level of service from the teaching institution.

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Web Ad Blocking – is it Ethical?

PRSay

Publishers do have a right to be paid yet consumers have a right to protect themselves from irritating and sometime abusive ads, as well as invasion of their privacy, loss of time (distraction) and money (bandwidth.). Tchividjian writes weekly ethics blog. .

Ethics 60