Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

Ethical Voices

JANUARY 23, 2023

Well, in this particular place, she was making some claims about this competitor that were just simply not true and they were in writing. Brands need to shift from defense to offense, especially in crisis situations. Al Golin talked about the trust bank. Incorporate ethics into your company values, employee training and culture.

Ethics 76

Ethics Publicity Education Reputation 76

Mindful Marketing

APRIL 10, 2021

Peddling another’s property certainly appears problematic, until one begins to consider the many ways in which such leveraged transactions regularly occur: from apartment subleases, to bank loans, to consignment clothing. ” Before beginning to write this piece, I was unaware of these important benefits of short selling.

Financial 65

Financial Banking Retail Sports 65

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 111

Banking Content Marketing Examples Industry 111

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 190

Marketing Content Marketing Data Social Media 190

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Stephen Waddington

AUGUST 19, 2019

The only way to be a better writer is to read and write more. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. Austerity, the banking crisis, and student debt are resetting expectations in the workplace. Change is slow.

Comparison 102

Comparison Privacy Employee Construction 102