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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands.

Banking 212
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Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The post Linking Cybersecurity and Corporate Reputation. Your credit card company. More information is available at ReputationUs.com.

Survey 74
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Power of Possible Podcast: U.S. Bank takes interesting approach with new podcast

Communications Conversations

Bank, which launched its “Power of Possible” Podcast earlier this year. Why did you decide to start a corporate podcast? Why did you decide to start a corporate podcast? I have been inspired by other corporations and organizations that have started podcasts. Bank focused podcast wouldn’t work.

Banking 60
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New Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. 54% Hacker 46% Corporation – Who’s to blame if a company is hacked. PORTLAND, Ore., PORTLAND, Ore., financial, medical).

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Amazon’s New PR War Isn’t Working

ImPRessions - Crenshaw Communications

Picking a public fight with powerful legislators isn’t a typical PR strategy for a giant corporation, but that’s Amazon’s latest move as a crucial union vote deadline arrives. Amazon has tweeted childish insults about Senators Bernie Sanders and Elizabeth Warren, who chairs two banking and finance subcommittees.

Retail 310
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How Earned Media Coverage Builds Brand Reputation

ImPRessions - Crenshaw Communications

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Opinion content can convey brand and corporate values. PR coverage can protect brand reputation A good reputation is like money in the bank. Some say that earned media is a synonym for PR.

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Would a Mindset Mapping Workshop Help Match Your Company Messaging and Perception?

Stern + Associates

Mapping your audience’s mindset to messaging is a key component of how we approach communications at Stern Strategy Group. We are big believers in the idea that communications strategy is messaging strategy. appeared first on Stern Strategy Group. Indifferent? Try this quick exercise. Your local hospital?

Company 101