Shift Communications

SEPTEMBER 13, 2017

The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. What does Shadow Banking mean for a financial PR program?

Banking 79

Banking Financial Advertising Advertising 79

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. The cause has to meet both your mission/values and employee/consumer expectations.

Employee 120

Employee Consumer Banking Local 120

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Consumers crave educational courses. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. honeybees on top of the Bank of America building.

Brand 132

Brand Branding Banking Survey 132

PR in High Definition

APRIL 26, 2021

Find out more about the plans for tougher regulation and new rules granting consumers more power over their data on City AM. The post What’s trending this month in tech? There could soon be more bad news for the big players in the tech world, as the UK has launched a new watchdog to crack down on big tech. appeared first on Firefly.

Trends 62

Trends Banking Energy Retail 62

Onclusive

JANUARY 31, 2023

This tells us that consumers are often driving their own agenda across social media, particularly on Twitter and LinkedIn. Some industries are forced under the spotlight more than others  Industries that featured most prominently in our analysis were banking, retail and fashion, mining and materials, and energy and utilities.

Analysis 195

Analysis Media Fashion Retail 195

Konnect Agency

AUGUST 24, 2020

At least, that’s what many businesses are banking on this holiday season now more than ever. For many consumers, back-to-school truly signals the kick-off to the holiday season. In a COVID-19 landscape, this year’s competition will be especially stiff as consumers’ new lifestyles will shape holiday purchases.

Trends 52

Trends Retail Consumer Banking 52

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault.

Strategy 78

Strategy Privacy Financial Guidelines 78

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Here’s why: 1. Credibility is paramount.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. I’m not among those who think the trend is good for PR people — it doesn’t take much to realize that what’s bad for digital content providers is also bad for our industry. One reason is that PR is more relevant – and valuable – than ever.

Mobile 244

Mobile SEO Web Journalism 244

Agility PR Solutions

MAY 17, 2021

Marketing changed gears during COVID—the pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare.

Healthcare 78

Healthcare Banking Retail Travel 78

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Several trends that started in 2021 will grow to carry over into 2022. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. Pinterest recently enhanced its search capability to highlight trends (more on that in a moment), to correct misspelled words in searches, and to suggest similar content based upon the existing search. What business is it?

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

JUNE 2, 2015

Turning Data Into Trends. At Relevance, we call this a trends assessment. A trends assessment goes beyond keyword research and search volumes to better understand the dialogue happening in your space and, ultimately, how your brand can find a voice in the conversation. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

At the same time, SEO has become more PR-oriented, and that trend needs to continue, driven by PR professionals. Today many agencies offer creative services for distributing content, and most have adopted the PESO model , for Paid, Earned, Shared, and Owned content that work together to drive brand visibility and consumer engagement.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. According to Nielsen, the majority of consumers place more trust in earned media versus paid and owned.

How To 223

How To Marketing Storytelling Measurement 223

Prohibition

DECEMBER 13, 2022

Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on. This could be activity around key dates and trends in the media and owning the story.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

PR in High Definition

AUGUST 21, 2018

It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want. Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand.

Brand 54

Brand Branding Trends Social Media 54

Communications Conversations

JULY 14, 2016

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. Take a peek at what GE, Prudential and Umqua Bank are doing with podcasting. Why do I think this is a trend that will take off in the next few months? Not really. Connections and talent matter.

Internal 60

Internal International Resources Banking 60

Buzzstream

FEBRUARY 27, 2024

Your Subject Line) This is the article headline: “The top 20 most-filmed movie and TV locations in the world revealed: From New York’s Central Park to the UK’s South Bank, these are the places you’re most likely to see a star” This is a pretty long headline! The original subject line was likely shorter.

Pitching 83

Pitching Writing Film How To 83

Communications Conversations

OCTOBER 25, 2017

Bank Stadium in terms of capacity, but damn, that’s some selling power. So, the trend line is accelerating–fast. The way people–and, most importantly, younger people–consume news is changing. Apparently, this YouTuber sold out this show in NINE MINUTES. And, he’s hardly alone. Radically.

YouTube 121

YouTube Television Banking Corporate 121

Stephen Waddington

APRIL 13, 2022

The Consumer Prices Index rose by 6.2% The actual number accounting for independent food banks is likely to be double. Services grew by 0.2% and were the main contributor to February's growth in GDP; this was partially offset by production, which fell by 0.6% and construction, which fell by 0.1%. in February. A record 2.5

Energy 131

Energy Government Crisis Policies 131

5W PR

JULY 11, 2019

For emerging consumer brands, then, PR may be the only way to get consumers’ attention. Per the rule of 7- the rule that consumers need to be hit with a brand 7 times before it sticks – cannabis brands are substantially limited in their communication channels to reach potential customers even once.

Industry 60

Industry Advertising Advertising Consumer 60

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

Karen Freberg

NOVEMBER 3, 2021

The book comes with a test bank, assignments, lecture slides, and of course the new personal branding simulation. They are building blocks that spark creativity amongst their consumers, but you have to have a plan in order to create the biggest impact. This was really a team effort from start to finish.

Conference 64

Conference Education Banking Brand 64

Barokas

NOVEMBER 6, 2017

New cannabis-focused companies are popping up all over, providing everything from actual flower to edibles to even payment technologies that make banking easier for retailers. Although this deal will only affect Canadian consumers right now, as marijuana moves toward federal legalization in the U.S., snagged a 9.9% Reduced stigma.

Industry 68

Industry Retail Enterprise Banking 68

Newsfile

APRIL 13, 2023

We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. In this example, Ford uses its earnings release to be up front with consumers and share both positive and negative corporate news in the headline. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

Flack's Revenge

FEBRUARY 3, 2021

ThetaRay: Threat detection for banking. It’s similar to a seasoned detective who can enter a crime scene and know right away that something doesn’t seem right, or an experienced investor who can spot a coming trend before anybody else. Typical tools include demos, explainer videos, analogies and metaphors.

Technology 177

Technology Comparison Case Study Privacy 177

Bianchi Biz Blog

FEBRUARY 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Trends in advanced safety systems and more efficient equipment technology. Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends.

Groups 55

Groups Meeting Transportation Media 55

Konnect Agency

MAY 15, 2020

Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Firstly, who is your target consumer and what is the best way to connect with them on this platform? Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are. During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

PRSay

APRIL 18, 2016

It is a fast growing trend – ad blocking grew globally by 41% last year. The free content consumers enjoy is paid for by advertising. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Is ad-blocking ethical?

Ethics 60

Ethics Web Advertising Advertising 60

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. What inspires you? However, at Ogilvy LA we have quite the opposite. We are constantly reading.

Creativity 120

Creativity Comparison Consumer Examples 120