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Bank of America had the biggest brand story in August with community loan scheme

NewsWhip

Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. Apple employees voice opinions on returning to the office.

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Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Make it fun.

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Power of Possible Podcast: U.S. Bank takes interesting approach with new podcast

Communications Conversations

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. Our goal was to create a podcast that highlighted our brand voice and interesting to the general consumer. Our employees love the podcast.

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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

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Reputation Is Critical: New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment

Reputation Us

Consumers, employees and investors made strong, quantitative statements that reputation plays a critical role in their decisions to purchase, engage and invest in a company,” said Casey Boggs, president of ReputationUs, a firm specializing in enhancing and safeguarding reputations for businesses and nonprofits.

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Notes on the UK public relations agency market

Wadds Inc.

The relationship between agency employers and employees has reset. The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like.

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Rethinking how to introduce a new CEO to employees

Communications Conversations

US Bank has a new CEO. And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. APPrise Mobile recently conducted a study that found “nearly a quarter (23 percent) of Americans who work at companies with more than 500 employees are unsure of the name of their CEO.” Think about it.