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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Yet, even though reputation management is prized, it’s not always well understood. In fact, the 2017 U.S.

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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78
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Speak but be quiet. How to build crisis communication

Reputation Antistress by Sergii Bidenko

Delegate Handling a crisis is not a one-person job, even if you are the company's owner and CEO. Having a crisis managing team of key employees with all relevant information would be best. A communications manager or a reputation expert plays the most crucial part here.

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Your Guide for Data Breach Crisis Communication

Melissa Agnes

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Do you and your employees use smart phones and tablets? Tweet this!). Until it does.

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How Earned Media Coverage Builds Brand Reputation

ImPRessions - Crenshaw Communications

Engaging with media outlets, whether high-profile or narrowly focused, lets businesses reach a targeted audience of readers or viewers who are also consumers. A scientific brand can go behind the scenes to reveal its R&D expertise, or profile individual employees who help make a difference.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. That’s the reason consumers and professionals are turning to online communities.

Marketing 190
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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 9) Crisis management grows exponentially. The market for crisis management PR services will continue to grow exponentially, particularly in the area of crisis preparedness/planning/training.”.

Marketing 104