Prohibition

JANUARY 15, 2020

On the back of this, we successfully pitched it to relevant media titles and were able to gain several pieces of coverage. This means we can spend time each day curating content from influencers, the media and other trusted sources that can be adapted into content for us to pitch to the media on your behalf.

How To 62

How To B2C Trends B2B 62

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. How to Drive Your Content Marketing Priorities. 2) Drive Earned Media .

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JUNE 6, 2023

Of those that are using it (that 28%, presumably) – how is it being used? The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing?

Survey 152

Survey Software B2B Pitching 152

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. How to Find and Retain New Customers. TALK TO THE LIZARD BRAIN. Her two books were published by Harper Collins.

How To 56

How To System B2C Training 56

Prohibition

JULY 19, 2022

How to pitch to journalists . At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations.

Social Media 110

Social Media Media B2C Creativity 110

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. Integration.

Consumer 83

Consumer B2C Viral Fashion 83

Prohibition

JULY 10, 2023

To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game.

Tourism 62

Tourism Fashion Social Media B2C 62

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). At six weeks, they claimed to have sent out some pitches and some introductions. So after that, we insisted on seeing the first pitch.

How To 76

How To Pitching Local Interviews 76

Prohibition

DECEMBER 16, 2022

How to pitch to journalists . At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. For more interesting articles from us check out these posts: Why it’s important to secure coverage for your product.

Creativity 71

Creativity B2C Enterprise Examples 71

The Hoffman Agency

FEBRUARY 4, 2021

I think one of my favorite projects that I’ve worked on was a pitch incorporating a social media influencer. I was tasked with taking the first crack at the pitch, and it was more creative and consumer-facing than all the other pitches I had written at the time.

B2C 41

B2C Pitching Writing Internal 41

Prohibition

SEPTEMBER 27, 2022

At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. How to pitch to journalists .

Publicity 62

Publicity Brand Branding SEO 62

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications. Similarly, we hold each other up in public relations. Without creative thinking, it would have never happened. .

Creativity 243

Creativity Groups Retail Media Training 243

Cision

APRIL 9, 2015

Here’s how to monitor social media intelligently to find people looking to buy. If you’re a B2C you might want to look into Facebook or Tumblr, whereas B2B marketers might prefer LinkedIn. You can then engage with those consumers and pitch your solution. Implement smart monitoring. Log your results.

Social Media 120

Social Media B2C Tools Software 120

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. 1) The Big Game by the Numbers.

Advertising 87

Advertising Advertising B2C Retail 87

Buzzstream

JANUARY 5, 2024

But it’s still incredibly effective if you know where and how to look. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. A quick search for “send me tips” uncovers a slew of journalists eager for your pitches.

How To 83

How To LinkedIn Tools Google 83

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. PR and comms are always looking for ways to better map campaigns to specific business objectives their executive stakeholders care about and gain better insight into how to architect future campaigns.

Company 73

Company Media Crisis Insurance 73

Contently - Strategy

DECEMBER 12, 2018

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.”

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. 1) The Big Game by the Numbers.

Advertising 60

Advertising Advertising B2C Retail 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. You get a couple and learn how to handle them, and pretty soon you have a dozen.”

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

FEBRUARY 20, 2018

Here are three key takeaways from my experience: a) I learned how to be a data-driven marketer. The big differences are how much data is available and how quickly marketers can get feedback. Recently I was talking with a startup founder and I was explaining how to structure interview questions for customer discovery.

Technology 61

Technology Marketing Retail Interviews 61

Prohibition

AUGUST 12, 2022

This powerful, thought-provoking campaign is a great example of how to make a difference when it comes to raising awareness of topical issues. How to pitch to journalists . BrewDog went one step further to pledge their support for the cause by donating 100% of the profits to #IAMWHOLE’s mental health research fund.

Consumer 116

Consumer B2C Creativity Social Media 116

Cision

APRIL 23, 2015

The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends. Nearly seven in 10 B2C marketers create more content now than a year ago. How to Kickoff Your Content Marketing. Know it holistically,” he says.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Prohibition

AUGUST 23, 2022

How to pitch to journalists . At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations.

Hotels 62

Hotels B2C Trends Fashion 62

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Not defining your target audience. What are their job titles? What terms do they search?

Content Marketing 111

Content Marketing Print Analysis Data 111

Prohibition

MAY 15, 2022

How to pitch to journalists . At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations.

B2C 62

B2C Twitter Policies Social Media 62

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. “Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) When asked, “Why?”

Marketing 196

Marketing Content Marketing Data Social Media 196

Contently - Strategy

OCTOBER 15, 2020

Why give a man to fish when you can teach him to how to benefit from your B2B software, right? For marketers wondering how to build awareness and even drive leads, this is one easy way to get people interested in your company. Tools like Typeform, Calconic, and Qzzr offer free trials and have plans for about $30 per month.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

Why give a man a fish when you can teach him to how to benefit from your B2B software, right? For marketers wondering how to build awareness and even drive leads, this is one easy way to get people interested in your company. Tools like Typeform, Calconic, and Qzzr offer free trials and have plans for about $30 per month.

B2B 85

B2B Content Marketing Trends Marketing 85

Waxing UnLyrical

DECEMBER 16, 2010

Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C. As someone said the other day, all business is B2E, i.e. to "everyone," especially in this age of social.

Social Media 89

Social Media Media Facebook Twitter 89

PR Conversations

JULY 5, 2017

PR manager shows organizations how to leverage web networks for business development purposes. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes?

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

MARCH 18, 2015

He called it “the art of communicating with your customers and prospects without selling…instead of pitching your products and services, you are delivering information that makes your buyers more intelligent or perhaps entertaining them to build an emotional connection.” But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. At Contently, we use our own platform to manage pitches, share assets, create content, and analyze results. This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111