article thumbnail

How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention

Agility PR Solutions

Nurturing your relationships with customers is a crucial part of the B2C business model. On this page, we’ll explain where brand tracking comes into the picture, and how you can […] The post How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention appeared first on Agility PR Solutions.

article thumbnail

How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. The post How to Use Threads For B2B PR appeared first on Crenshaw Communications. The secret of Threads’ fast growth was its integration with Instagram, which made onboarding seamless for users.

B2B 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. The post How To Build B2B PR Around Invented Holidays appeared first on Crenshaw Communications. Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories.

B2B 156
article thumbnail

How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156
article thumbnail

How to humanize and personalize financial brands in a post-pandemic world

Agility PR Solutions

Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional “B2B” and “B2C” services and communications to more personalized “B2I” services and communications—Business to Individuals.

Financial 157
article thumbnail

How to Use Multimedia For Better PR Campaigns

Cision

When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. The post How to Use Multimedia For Better PR Campaigns appeared first on Cision. Visual Content Impacts Your Performance. Connect with him on LinkedIn.

How To 282
article thumbnail

How to navigate pan-European influencer relations

PR in High Definition

Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. When working across Europe, it is therefore important that communications professionals know how to navigate the variety of legal restrictions they may encounter.

How To 62