ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) On the back of this, we successfully pitched it to relevant media titles and were able to gain several pieces of coverage. If you’d like to find out how we can help meet your businesses objectives, please do get in touch.

How To 62

How To B2C Trends B2B 62

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. PR and comms are always looking for ways to better map campaigns to specific business objectives their executive stakeholders care about and gain better insight into how to architect future campaigns.

Company 73

Company Media Crisis Insurance 73

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. Just a bit of positive newsjacking.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. “Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) When asked, “Why?”

Marketing 190

Marketing Content Marketing Data Social Media 190