Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? It depends. Teach us (quickly).

B2B 139

B2B Brand Branding B2C 139

ImPRessions - Crenshaw Communications

MAY 15, 2019

It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. A B2C chief communications officer will function both as a mouthpiece for the company and an ear to the ground.

Reputation 245

Reputation Airlines Automotive Software 245

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used.

Social Media 118

Social Media Fashion Media Travel 118

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

MAY 17, 2023

Twitter employees will check that each user and business that applies for these new features fits their criteria. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Advertising 62

Advertising Advertising Twitter B2C 62

Sword and the Script

NOVEMBER 22, 2022

Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; 35% said earned media attribution; 33% said executive feedback; 31% said sales qualified leads (SQLs); 27% said employee engagement surveys; and. Not everyone does just media relations, employee comms, or marcoms.

Measurement 85

Measurement Survey Web Software 85

Prohibition

JULY 14, 2021

The IT department somehow thought it a great idea to send every employee a fake email, in which detailed information about a bonus that was due to them for being frontline workers throughout the pandemic. West Midlands Trains sent around a fake bonus email phishing test to employees in May.

Training 62

Training Employee Government B2C 62

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. Employees give a face to your brand, allowing customers to interact with you on a more human level. For B2B marketers, the struggle is real. He says the very act of sharing content creates advocacy.

B2B 120

B2B Marketing B2C Employee 120

Shift Communications

DECEMBER 6, 2022

LinkedIn remains the most effective for executive thought leadership, especially B2B but B2C, too as it remains the only real platform to connect with talent, potential partners and clients consistently. Paid media has a place, too. and Fast Company “Councils”).

Communications 78

Communications Leadership B2C LinkedIn 78

Sword and the Script

SEPTEMBER 10, 2019

That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% 4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?” For B2B product companies, that reality has been much lower at 3.2%

Survey 98

Survey B2B Marketing Trade Shows 98

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. Integration.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post. How is it being used? Layoffs at internal comms platform.

Survey 152

Survey Software B2B Pitching 152

Prohibition

APRIL 7, 2022

For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow. Employee advocacy is therefore definitely worth considering for your strategy.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow. Employee advocacy is therefore definitely worth considering for your strategy.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Whether you specialize in B2B tech or B2C PR, finding excellent employees is a constant challenge. Savvy marketers will need to increase PR spending to even stay at parity, let alone shine in their respective categories and tasking PR teams with social media is a smart way to increase results and ROI. We will double down on top talent.

B2C 120

B2C Measurement Video B2B 120

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Dollar Shave Club also put a face to the brand as their CEO Michael Dubin acts throughout alongside employees, making the video as authentic as possible.

Video 62

Video Sports Film Employee 62

Waxing UnLyrical

APRIL 11, 2019

Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Think about bringing that transformational moment to employees. It energizes an organization, moves employees and changes lives forever. At its simplest, that is the real power of CSR.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Cision

APRIL 9, 2015

If you’re a B2C you might want to look into Facebook or Tumblr, whereas B2B marketers might prefer LinkedIn. Employees are strong brand ambassadors. Finding a tool that covers the social networks you are looking for is the first step. Ask yourself, ‘what social networks would be the most valuable to monitor?’. Track the competition.

Social Media 120

Social Media B2C Tools Software 120

Prohibition

MARCH 15, 2023

In doing so, the employees eyebrows mirror that of the McDonald’s logo, a simple yet brilliant observation by their creative team that was then transformed into video content. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create compelling videos that help to achieve a business goals and objectives.

Video 62

Video Case Study Sports Creativity 62

Beyond PR

JUNE 17, 2016

The fact that Cision is committed to building the most comprehensive PR, IR and Marketing communications platform is a win for PR Newswire’s clients and employees, and we are thrilled about the future potential for our business. That is great news for all of us!

B2C 40

B2C B2B Journalism Employee 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Just this week, United Airlines removed two young female passengers traveling on employee passes. Leggings, which were deemed inappropriate for employee relatives to wear while traveling on the airline.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

AUGUST 15, 2022

At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. 10 Crisis Communication Tips Every Business Needs. How to Prepare a PR Crisis Plan.

Crisis 62

Crisis Viral Government Crisis Communications 62

Sword and the Script

MAY 25, 2021

Businesses that take care of their employees , make quality a priority, act responsibly in sourcing and supply chains, and strive to deliver good customer service , will build trust and grow. There’s a pile of research that supports this conclusion.

Brand 109

Brand Branding Survey Customer Service 109

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time. Image: mayeesherr. (in

Mobile 101

Mobile Community System Social Media 101

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

Shift Communications

DECEMBER 17, 2015

It’s also safe to say that the average B2B or B2C client doesn’t have this credibility and trying to manufacture it in a pitch is a lethal risk to not only the client but to the agency behind the email. In those cases, we counsel clients to watch the news, hug their family and ensure their employees are safe and sound. Amanda Munroe.

Exercises 60

Exercises B2C Report Pitching 60

PR 20/20

JUNE 25, 2019

And it’s not just B2C. PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. The future of marketing is more intelligent and more human. Here’s what it means to you. 69% expect an Amazon-like buying experience.

Marketing 52

Marketing Storytelling Technology Community 52

Shift Communications

APRIL 13, 2022

What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. And definitely re-share employee, customer, or advocate posts, as LinkedIn’s algorithm heavily favors individual posts. TL; DR: LinkedIn marketing should unequivocally be a part of your social strategy, B2B or B2C.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications. Moving from complexity to simplicity.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Prohibition

JULY 6, 2023

Conversation ads invite users to start a chat with you directly from an ad, thought leadership ads allow the advertiser to promote content from verified employees of their organisation.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

Contently - Strategy

DECEMBER 14, 2022

Keep in mind this process can take much longer in the world of B2B marketing—months or even years—compared with B2C. This workflow is essential because different employees may create content for each stage of the buyer journey. They are qualified prospects ready to buy and willing to talk to sales.

Strategy 105

Strategy SEO Analytics Content Marketing 105

Contently - Strategy

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. Give employees the freedom to have personality and share their experiences. All of them passed.

B2B 145

B2B Trends Video Course 145

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Chevrolet learned this the hard way when it tried to require employees and customers to use the full product name rather than the nickname “Chevy.” Forget freewalls or paywalls or data capture.

Brand 249

Brand Branding Insurance Insurance 249

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. When asked to recall your favorite online content, you probably don’t think about stuff made by banks.

Banking 111

Banking Content Marketing Examples Industry 111