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Keeping Up with Step Changes in Executive Communications

Shift Communications

It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats. LinkedIn remains the most effective for executive thought leadership, especially B2B but B2C, too as it remains the only real platform to connect with talent, potential partners and clients consistently.

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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best. The reason?

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ). Branded History Museums.

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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Not defining your target audience. What are their job titles? What terms do they search?

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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. When asked to recall your favorite online content, you probably don’t think about stuff made by banks.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Way back in 2011, some employees at HubSpot had an idea. Give employees the freedom to have personality and share their experiences. Here are the five biggest trends you need to know. [If Should’ve been, really.

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