ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Although there will always be clients who want to know AVEs (advertising value equivalency ) because it allows them to place a dollar value on the PR budget, there are better ways to measure the PR investment. Whether you specialize in B2B tech or B2C PR, finding excellent employees is a constant challenge.

B2C 120

B2C Measurement Video B2B 120

Prohibition

APRIL 7, 2022

For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow. Employee advocacy is therefore definitely worth considering for your strategy. How effective is video on social media? .

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow. Employee advocacy is therefore definitely worth considering for your strategy. How effective is video on social media? .

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

MARCH 15, 2023

In doing so, the employees eyebrows mirror that of the McDonald’s logo, a simple yet brilliant observation by their creative team that was then transformed into video content. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create compelling videos that help to achieve a business goals and objectives.

Video 62

Video Case Study Sports Creativity 62

Sword and the Script

MAY 25, 2021

71% trust a business with “products/services are effective/work as advertised.”. Businesses that take care of their employees , make quality a priority, act responsibly in sourcing and supply chains, and strive to deliver good customer service , will build trust and grow. 73% trust a business that offers “a good value for the price.”.

Brand 109

Brand Branding Survey Customer Service 109

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time. Image: mayeesherr. (in

Mobile 101

Mobile Community System Social Media 101

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Branded History Museums. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JULY 6, 2023

Each month there are more and more changes being made to social media, especially social media advertising. To start with, Meta has added ad placement on already existing Reels , so that advertisers can place ads on Reel creator’s content. This will allow advertisers to advertise job openings directly within the platform.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications. A reset on advertising spend.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

Shift Communications

APRIL 13, 2022

Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture.

Content Marketing 111

Content Marketing Print Analysis Data 111

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. We recommend that our clients advertise on at least one of their social channels to their target market. Here's one way: Spotlight the in-house expert who authored your content piece.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. However, every employee is also a representative of your brand. Establishing your brand’s voice – and weaving it into how everyone communicates – will help you strike a balance between brand consistency and employee individuality.

Brand 40

Brand Branding How To Employee 40

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes?

Infographics 63

Infographics Corporate Policies Reputation 63