Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

OCTOBER 2, 2023

If you’re struggling to keep up with your competitors, social listening is great for competitive analysis – identifying market trends and formulating effective strategies. Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come.

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Year of the employee. 2022 is going to be known as the year of the employee. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

MAY 17, 2023

We’re nearly halfway through 2023 and so far, we have seen many updates come and change the way we use social media – both organically and paid. Twitter employees will check that each user and business that applies for these new features fits their criteria. At the same time, Elon introduced Twitter Blue.

Advertising 62

Advertising Advertising Twitter B2C 62

ImPRessions - Crenshaw Communications

MAY 15, 2019

It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. A B2C chief communications officer will function both as a mouthpiece for the company and an ear to the ground.

Reputation 245

Reputation Airlines Automotive Software 245

Shift Communications

DECEMBER 6, 2022

It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats. Social media is one of the most readily available platforms for executives to share thought leadership consistently and directly, without reliance on press. Paid media has a place, too.

Communications 78

Communications Leadership B2C LinkedIn 78

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Over the years, influencer marketing has been on the rise.

Reputation 62

Reputation B2C Ethics Trends 62

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? It depends. Teach us (quickly).

B2B 139

B2B Brand Branding B2C 139

Cision

APRIL 9, 2015

Social media has reached its adolescence. Though many companies have rushed into the social media space, many remain skeptical of social’s intrinsic value. Rightly so, as many believe that a social media presence is a business requirement but not a profitable arm. Dive into social media.

Social Media 120

Social Media B2C Tools Software 120

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post.

Survey 152

Survey Software B2B Pitching 152

Prohibition

JULY 14, 2021

Needless to say, it dominated social media and created a real buzz surrounding the launch. The IT department somehow thought it a great idea to send every employee a fake email, in which detailed information about a bonus that was due to them for being frontline workers throughout the pandemic.

Training 62

Training Employee Government B2C 62

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. Integration.

Consumer 83

Consumer B2C Viral Fashion 83

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

Video 62

Video Case Study Sports Creativity 62

Sword and the Script

SEPTEMBER 10, 2019

That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% 4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?” For B2B product companies, that reality has been much lower at 3.2%

Survey 98

Survey B2B Marketing Trade Shows 98

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Savvy marketers will need to increase PR spending to even stay at parity, let alone shine in their respective categories and tasking PR teams with social media is a smart way to increase results and ROI. Whether you specialize in B2B tech or B2C PR, finding excellent employees is a constant challenge.

B2C 120

B2C Measurement Video B2B 120

Waxing UnLyrical

APRIL 11, 2019

Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. SA developed a website for the campaign and focused on social media and media relations to build awareness. Think about bringing that transformational moment to employees.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Dollar Shave Club also put a face to the brand as their CEO Michael Dubin acts throughout alongside employees, making the video as authentic as possible.

Video 62

Video Sports Film Employee 62

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. Rise of the social photobooth and video jukebox. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me?

Mobile 101

Mobile Community System Social Media 101

Prohibition

AUGUST 15, 2022

The hype on social media and in the news for the coming weeks and months after this incident has been enormous, with plenty of celebrities weighing in on who was to blame. — TIME (@TIME) March 28, 2022. Having not been removed from the ceremony, Will then went up to collect his Oscar for “Best Actor” shortly after.

Crisis 62

Crisis Viral Government Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. And definitely re-share employee, customer, or advocate posts, as LinkedIn’s algorithm heavily favors individual posts.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Corporate histories are important to customers, employees, business partners, and community members. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 196

Marketing Content Marketing Data Social Media 196

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Prohibition

JULY 6, 2023

Each month there are more and more changes being made to social media, especially social media advertising. Meta expands Reel ad options Video is becoming the centre piece of each social media platform and Meta are constantly updating their Reels with new settings and opportunities.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

Buzzstream

JANUARY 5, 2024

Search Social Media for Email Addresses The above tactic may surface email addresses on some social media accounts. But you can spend much time getting lost in social media if you don’t know these tricks. Here’s how and where to find contact info on each major social media platform.

How To 83

How To LinkedIn Tools Google 83

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

ImPRessions - Crenshaw Communications

MAY 28, 2019

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. That’s why engaging users and relationship marketing is so fascinating – and so elusive.

Brand 249

Brand Branding Insurance Insurance 249

Contently - Strategy

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. As organic social media traffic tailed off last decade and mobile device usage made homepages less essential, email newsletters helped marketers direct readers back to their sites on a regular basis. Educational Courses Are Lead Gen Machines. Should’ve been, really.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

Way back in 2011, some employees at HubSpot had an idea. As organic social media traffic tailed off last decade and mobile device usage made homepages less essential, email newsletters helped marketers direct readers back to their sites on a regular basis. Educational Courses Are Lead Gen Machines. Should’ve been, really.

B2B 85

B2B Content Marketing Trends Marketing 85

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 However, every employee is also a representative of your brand. Competition?

Brand 40

Brand Branding How To Employee 40

Solo PR Pro

DECEMBER 5, 2017

While this social channel is tailor-made for naturally visual businesses, your client does not have to be a B2C business to benefit from Instagram stories. You can also use stories for employee takeovers allowing your team to give users a peek behind the curtain. Each story is 15 seconds and remains viewable for 24 hours.

Instagram 40

Instagram B2C Infographics Leadership 40

PR Conversations

JULY 5, 2017

For instance, many people believe PR is only about socializing, being “likable” and wearing nice clothes. In my experience, employees from Communications department spend their lives performing the following functions: 1. From social media management to crisis communications, content is king. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Those who haven’t gotten this message will suffer the wrath of indignant customers and press, as Campbell’s no doubt did with this dubious Spaghetti-Os social media campaign. ” It’s tactical and speaks to what employees should strive to do every day. Its important to “walk the walk.”

Brand 160

Brand Branding Film Internal 160

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48