Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. Employees give a face to your brand, allowing customers to interact with you on a more human level. Image: Yuma Hori ( Creative Commons ). For B2B marketers, the struggle is real.

B2B 120

B2B Marketing B2C Employee 120

Waxing UnLyrical

APRIL 11, 2019

Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands.

Crisis 62

Crisis Viral Government Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Let’s get started. Do keep up on trends. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

JUNE 25, 2019

And it’s not just B2C. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Here’s what it means to you. Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? But since everyone is doing it or trying to, its content and creative needs to be distinct. Brands today are built on social. They also need amplification.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Way back in 2011, some employees at HubSpot had an idea. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. This personality has a point.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Way back in 2011, some employees at HubSpot had an idea. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. This personality has a point.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

Banking 111

Banking Content Marketing Examples Industry 111

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Trust me.).

Financial 111

Financial Industry Report Insurance 111

Beyond PR

JULY 21, 2016

However, every employee is also a representative of your brand. Establishing your brand’s voice – and weaving it into how everyone communicates – will help you strike a balance between brand consistency and employee individuality. Creativity? Values are not always lived by their companies, though. Competition?

Brand 40

Brand Branding How To Employee 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

prTini

JULY 22, 2015

serves a wide range of B2B and B2C companies, from emerging brands and high-growth startups … to innovative Fortune 50s. They don’t move fast enough or think creatively enough to deliver the results clients crave. I’d rather have less business, fewer awards and fewer employees. Our team of 15 (and growing!)

B2C 28

B2C Agency Retail Small Business 28