Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. Are Facebook Ads Any Good for B2B Marketing? Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. If you are in a B2B space, personal value drives nearly twice the commercial outcomes as business value. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. B2B product companies spend 8.7% Generally, “B2B product companies outsource marketing at 2X the rate of other sectors.”. of the budget to 11.4%.

Study 113

Study Survey Infographics B2B 113

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards. Then, I entered the B2B world by accident and quickly realized that there are plenty of famous people in the B2B space.

Meeting 69

Meeting Media B2B Transportation 69

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Foster Internal Communication: Internal communication is often overlooked but is integral to the success of your communications strategy. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

Barokas

JULY 3, 2019

In a DemandGen Content Preferences survey , B2B buyers confirmed the importance long form content plays in their decisions. Chances are, your internal team is hard pressed to keep up with their routine responsibilities, let alone write an in-depth piece of content. Another study reinforced the importance of quality content.

Case Study 100

Case Study B2B Survey Education 100

Sword and the Script

JUNE 7, 2016

Mapping content to B2B buying stages. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.

Survey 60

Survey Marketing B2B Infographics 60

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. SaaS link building is also different from other industries in that it needs to focus on building links to authoritative content that is relevant to the business needs of B2B buyers. But these links take time to come by.

Examples 133

Examples Software Pitching Tools 133

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. AI will ‘humanize’ B2B sales and marketing. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) To remedy this, consider folding internal comms into your content strategy or asking experts in other departments to participate in the brainstorming process. Using too many tools.

Content Marketing 103

Content Marketing Print Analysis Data 103

Beyond PR

APRIL 13, 2018

PR and comms professionals need to be able to visualize their success to higher level executives, as well as internal stakeholders. For example, can you track infographic downloads and views via Google Alerts alone? This type of insightful communication is not available through free services like Google Alerts.

Media 73

Media Google Measurement Print 73

PRSay

APRIL 19, 2016

B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. The combination of outdoor and a local online presence is quite powerful.

Communications 65

Communications Pinterest Reddit Radio 65

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. SaaS link building is also different from other industries in that it needs to focus on building links to authoritative content that is relevant to the business needs of B2B buyers. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. SaaS link building is also different from other industries in that it needs to focus on building links to authoritative content that is relevant to the business needs of B2B buyers. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. team’s warm welcome, trust and support helped me settle down quickly in the new environment.

Pitching 28

Pitching Analysis Local Case Study 28

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Epic, a B2B healthcare software company, has also been active on this front. In data-driven industries like healthcare and finance, internal information is a powerful differentiator.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Epic, a B2B healthcare software company, has also been active on this front. In data-driven industries like healthcare and finance, internal information is a powerful differentiator.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Prohibition

APRIL 13, 2023

Convert To Infographics Infographics are an effective way to share information visually. If your video content contains a lot of data or statistics, turning it into an infographic is an excellent way to provide an easier, more ‘consumable’ piece of content for your audience, which they can read and understand quickly.

Video 62

Video Infographics Social Media Instagram 62

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . Audience Insights – Demographics (B2C) and Firmographics (B2B). Cision Impact Report.

Measurement 75

Measurement How To B2C Infographics 75

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

DECEMBER 18, 2018

Today she works primarily with small and medium B2B clients and some nonprofits. If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases. 1) What has changed the most about PR over the course of your career?

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. March 4, 2015. Every “content marketing team” is unique.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. We help connect our companies with audiences who matter most to the company, from investors to activists to customers.

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. ” Golis believes Vox’s editorial viewpoint reflects its internal culture. ” The post-Vox explainer.

Media 99

Media Journalism Content Marketing Education 99

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. Resistance is futile: we must identify blog authors as the Google Mothership commands us.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

NOVEMBER 29, 2016

Studies suggest that especially in B2B, upwards of 70% of content goes unused. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Communication World is a publication of the International Association of Business Communicators (IABC). Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60