Ishmael's Corner

JUNE 21, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

Stern + Associates

MAY 22, 2024

At least as much as consumer-focused or B2B businesses, nonprofit organizations often face tough and ever-evolving demands and competition. That requires a proactive marketing and communications strategy to promote your brand and visibility. The most successful companies are strategic with the way they communicate.

Nonprofit 81

Nonprofit Strategy Communications Conference 81

Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Tina Fey is good TV.

Storytelling 106

Storytelling Communications Case Study Publicity 106

Prohibition

OCTOBER 13, 2022

It goes without saying that great communication and writing skills are an absolute must for PR professionals. However, there is another component that is just as important in the public relations industry – the art of storytelling. The most powerful tool in storytelling is personalisation. Establish your brand voice through PR.

Storytelling 62

Storytelling B2C B2B Consumer 62

ImPRessions - Crenshaw Communications

JUNE 14, 2018

After all, each client is distinct, and every B2B PR program is unique. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. B2B PR rules that don’t always apply. B2B PR rules that don’t always apply. Don’t mention competitors.

B2B 147

B2B B2C Enterprise Pitching 147

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. Often,more.

B2B 128

B2B Journalism Storytelling Communications 128

Ishmael's Corner

MARCH 26, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. Not only is every story unique, but the methods in which each one is told vary greatly.

Storytelling 106

Storytelling B2B Creativity Technology 106

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? Originality represents the biggest challenge in 21 st century storytelling.

Storytelling 146

Storytelling Data B2C B2B 146

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Tina Fey is good TV.

Storytelling 100

Storytelling Communications Case Study Publicity 100

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. for the first time in an EMEA B2B marketing campaign?—?Snapchat Key Takeaway?—?Add Snapchat (which resulted in 1.4

B2B 120

B2B B2C Facebook Storytelling 120

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. Poor storytelling will make an entry dead on arrival. They also work well for sales and marketing. Get creative with solutions.

Case Study 298

Case Study Study B2B Technology 298

5W PR

JUNE 10, 2024

The key to a strong communications plan is an integrated approach that incorporates traditional media and social impact – all with a unique brand story to tell, and the right people to tell it. The impact creates connections, drives credibility, and consistent media coverage with top-tier outlets.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. When we look at how ad tech and B2B tech businesses use AI for their own benefit, those uses are often well-suited for PR work. appeared first on Crenshaw Communications.

Construction 182

Construction Storytelling Tools B2B 182

Ishmael's Corner

NOVEMBER 23, 2014

After giving it another watch – even knowing the ending, the humor still slaps you across the face – I realized the video delivers a pain-free lesson in business storytelling. Communication professionals are schooled in telling positive stories and when “negatives” do surface, the work goes into how to diffuse, not accentuate, the “negatives.”

Storytelling 152

Storytelling Video Film B2B 152

Ishmael's Corner

AUGUST 15, 2023

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.”

Journalism 144

Journalism Storytelling Communications Company 144

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. appeared first on Crenshaw Communications.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising. These audiences demand a higher degree of understanding and sophistication in communications.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

JULY 28, 2023

Then there are B2B tech sites like DemandGen Report which cover sales tech alongside other areas like martech. This is what we do at Crenshaw Communications. Chili Piper is an inbound conversion platform for B2B revenue teams. The post Three Barriers To Great Sales Tech PR appeared first on Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? As storytellers, we’re taught to show, not tell. But, they’re not unique. So is adversity.

How To 310

How To Transportation Software Employee 310

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. Often,more.

B2B 70

B2B Journalism Storytelling Communications 70

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

Storytelling 136

Storytelling Sports Software Mobile 136

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand. Until next time!

Storytelling 66

Storytelling B2B Trends Examples 66

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, a campaign centered around a holiday like Veterans Day might be out-of-sync with a B2B company trying to promote software without a bridge that connects the two entities. Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. Additionally, specialist communicators are adept at spotting and synthesizing trends within a sector or industry.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 121

Survey Communications Ethics Measurement 121

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. But that approach will shut down communications.

Brand 173

Brand Branding Storytelling Video 173

Ishmael's Corner

OCTOBER 4, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post 10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Real Estate 60

Real Estate B2B Company Storytelling 60

Ishmael's Corner

APRIL 12, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. David Ogilvy penned his infamous advice on writing on Sept.

Writing 218

Writing Storytelling Employee Communications 218

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This is particularly successful in B2B PR campaigns, where the sales cycle is long and the products complex. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Filling the funnel starts at the top, with awareness.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. The post How To Interview Experts Like A Journalist: Tips For PR Teams appeared first on Crenshaw Communications.

Interviews 296

Interviews How To Reddit Journalism 296

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via visuals.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Ishmael's Corner

JANUARY 13, 2015

Forrester Research graded 30 B2B websites based on 10 criteria reflecting the engagement level of the content. That is exactly what dooms the typical B2B website. Simply producing content with an outward perspective would lift B2B websites out of the dreadful quadrant. The results weren’t pretty. Cadence Test. Synopsys Test.

B2B 60

B2B Study Storytelling Exercises 60

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . But can we say that for sponsored content ? Does it have the same impact as earned media? . Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334