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B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Don’t get me wrong. That’s okay.

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The Modern PR Approach For B2B Tech Companies

ImPRessions - Crenshaw Communications

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. Here’s why.

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Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story

Sword and the Script

If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda I loved Star Wars as a kid. Storytelling format: the archetypal hero’s journey That these two stories are similar isn’t an accident. Refusal of the Call.”

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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.

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3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

New platforms can work for B2B PR . That means there’s greater potential for B2B brands to reach an engaged audience of business users. They can work particularly well for B2B visibility programs. Can B2B senior executives also find their niche here? What’s more, new platforms are popping up regularly.

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Incorporating storytelling into your B2B influencer marketing

Agility PR Solutions

These days, many companies in the B2B industry are facing a lot of marketing challenges, which makes it difficult for them to cut through the crowded market and generate results. The post Incorporating storytelling into your B2B influencer marketing appeared first on Agility PR Solutions.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

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