Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 73

Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

Meeting 78

Meeting Automotive Media Newspapers 78

PRSay

APRIL 18, 2022

The events feature writers for the newspaper and delve deeper into the topics behind their articles. Strong media-relations skills aren’t enough anymore. Since January 2019 , Stokes has written the “ Hire and Seek ” column for Strategies & Tactics. PR skills expand, evolve. You still need a great resume, she said.

Newspapers 60

Newspapers Strategy LinkedIn Interviews 60

Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. Describe the craziest or most fun story you have written.

Meeting 74

Meeting Media Engineering Journalism 74

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Radio Interviews 100

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The sources I grew to know in the space weren’t fatigued by media questions yet and seemed genuinely excited to share what they know. I think this article is one we’ll reference back to for quite some time.

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

APRIL 17, 2023

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. They expect our articles to dive deep into the technical details and the development process. Describe the craziest or most fun story you have written.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

JULY 10, 2023

I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve You can follow Patrick on Twitter at: @bypatrickgeorge Check out some of Patrick’s articles below. How long have you been in journalism and how did you get started?

Meeting 83

Meeting Report Automotive Media 83

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Bianchi Biz Blog

OCTOBER 5, 2020

While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. I have this rule that my articles will make people smarter, not dumber. Describe the craziest or most fun story you have written.

Transportation 91

Transportation Meeting Report Media 91

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Consider this response from Madeleine Winer of Tire Review : “I have a background in newspaper journalism, so timeliness is always an element that hooks me into a story. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. What elements or characteristics do you look for in a story?

Automotive 55

Automotive Meeting Report Media 55

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Newspapers 71

Newspapers Mobile Media Facebook 71

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”.

Employee 148

Employee Print Writing Survey 148

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Reputation Us

SEPTEMBER 7, 2016

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. manage a crisis when criminals attached a skimming device on an ATM, siphoning funds from member accounts.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. See these related posts: Media Relations: Proven Ways to Get More Out of It. It’s a classic case of the whole being greater than the sum of the parts.

SEO 65

SEO Tools Engineering Web 65

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs. first appeared on Burrelles.

Media 102

Media Radio Print Newspapers 102

Sword and the Script

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.” Need an extra pair of hands?

B2B 144

B2B Marketing Survey Newspapers 144

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years.

Survey 176

Survey Marketing B2B Study 176

PR Conversations

SEPTEMBER 22, 2015

One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

MaccaPR

DECEMBER 19, 2016

Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse. Here’s an example of how our client Just BARE chicken promotes a new article from its brand publishing platform, The Good Plate, on Facebook. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 17, 2018

Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. I can write three articles in the amount of time I can shoot a video.”. It might help if public relations professionals incorporated more multimedia assets into the releases they send to reporters.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Media Relations Media Print Newspapers 115

Bianchi Biz Blog

JANUARY 23, 2023

EPA against a company (and the company’s response), new technology, sustainability, game-changers, mergers and acquisitions, company features, industry trends, localization of global trends, among many other driving forces in determining a story. What elements or characteristics do you look for in a story, and why?

Meeting 77

Meeting Report Chemicals Media 77

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. A former Edelman PR executive published a 300-page book. billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48