Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

Journalism 114

Journalism Automotive Interviews Writing 114

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media. PR is all about building connections, especially with media.

Agency 353

Agency Interviews Pitching Retail 353

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Perhaps one of my recent favorites was the result of an interview with John Deere. Whenever I can tie the technology to an actual use case, the result is a winning story. Is it even practical?

Technology 56

Technology Meeting Automotive Media 56

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

But for any topic, from ad tech to supply-chain technology, there is someone who covers it and an audience who reads about it. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. This opens opportunities beyond the conventional product or service announcements.

B2B 366

B2B Media Pitching Leadership 366

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner.

Automotive 74

Automotive Groups Meeting Technology 74

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Tech PR teams keep key dates on our radar to see if we can newsjack technology announcements or breaking stories for our clients. We are always looking for opportunities to join the conversations with media, so if we seem obsessed with tech news, please let us have our moment!

Product Launch 296

Product Launch Training Interviews Software 296

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Onclusive

FEBRUARY 10, 2022

Once your story is picked up and published, you can also track coverage and sentiment generated by your campaign, as well as any activities, interviews and to-dos. Optimize your targeting, outreach and media relations strategies. Stay organized with everything in one place. Look at the data and ask what it is showing you.

Measurement 195

Measurement Pitching Data Media Relations 195

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. That’s the first story in this month’s roundup of PR technology news. Have an interesting announcement from a PR technology vendor?

Software 100

Software Study Pitching Analysis 100

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. The company has traditionally had a strong offering in media monitoring including broadcast monitoring.

Instagram 138

Instagram Technology Resources Employee 138

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Neither can a communications counselor.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

Based on interviews with my favorite media contacts, here are four tips for doing just that. Most media criticisms of the way PR pros operate have to do with poorly targeted pitches, careless e-mail blasts and apathy or ignorance about a journalist’s beat. The article workflow is intense. Do your research.

Media 218

Media Pitching Report Education 218

Bianchi Biz Blog

JUNE 6, 2022

Sure, there are short terms issues like strained supply chains and parts shortages that we talk about today, but the on-going conversation continues to focus on truck equipment, technology and services that bolster sustainability efforts. You can follow Fleet Equipment & Babcox Media on Twitter. Too many fun stories to mention.

Meeting 79

Meeting Media Interviews B2B 79

Flack's Revenge

MAY 14, 2019

He cited data from recent studies: “Is the process of media relations getting harder? An article in Bloomberg reported that PR workers now outnumber reporters by six to one, mostly due to vanishing newsroom jobs. PR should interview the execs to dig for story gold. That’s up 17% from the same survey last year.”.

Survey 195

Survey Journalism Agency Data 195

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Of course, the band wants the article to portray them as musical geniuses – great PR! Crimson Tide (1995) — Crisis Planning.

Tools 170

Tools Government Crisis Public Affairs 170

PRSay

APRIL 18, 2022

The events feature writers for the newspaper and delve deeper into the topics behind their articles. Strong media-relations skills aren’t enough anymore. Since January 2019 , Stokes has written the “ Hire and Seek ” column for Strategies & Tactics. You still need a great resume, she said.

Newspapers 60

Newspapers Strategy LinkedIn Interviews 60

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

Meeting 78

Meeting Automotive Media Newspapers 78

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Wants: research, graphics and invites to interview experts. social media posts. social media posts. images, 44.6%

Report 52

Report Trends Media Infographics 52

ImPRessions - Crenshaw Communications

MAY 18, 2021

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. Articles are categorized under interesting topics, such as “Actionable Analysis,” “Analyzing Customer Data,” and “Digital Leaders,” to name a few.

Advertising 322

Advertising Advertising Privacy Television 322

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

MARCH 23, 2016

Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients. My personal media relations motto is “no means maybe.” What do you like least?

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. Muck Rack released a free online course called “ The Fundamentals of Media Relations.”

Pitching 84

Pitching Survey System Technology 84

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise. I’m also a contributing writer for EVannex – I write a weekly blog post.

Meeting 81

Meeting Media Travel Interviews 81

The Hoffman Agency

AUGUST 21, 2023

During my first internship with the Women’s Collegiate Softball League as their media relations representative, I was able to garner several pieces of coverage for the league. The feelings of pride and happiness that I experienced after seeing the articles only further confirmed that I wanted to pursue public relations as a career.

Internal 36

Internal International LinkedIn System 36

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. Describe the craziest or most fun story you have written.

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market?

Automotive 86

Automotive Journalism Interviews Engineering 86

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Radio Interviews 100

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Wants: research, graphics and invites to interview experts. social media posts. social media posts. images, 44.6%

Report 40

Report Trends Media Infographics 40

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121