Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. You can also target the most relevant authors by topic, bio, audience location, primary publication, outlet reputation, article sentiment and more.

Industry 195

Industry Media Reputation Report 195

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. I loved it.

Journalism 114

Journalism Automotive Interviews Writing 114

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.

Pitching 195

Pitching Data Technology Storytelling 195

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Since my beat is all about innovation, I am always looking for stories that explain why a specific technology or invention will make a difference. I was offered the opportunity to write a column.

Technology 56

Technology Meeting Automotive Media 56

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve been able to use my content skills for press releases and bylined article drafts. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. From my time in journalism, I know the term “byline” as the part of the article where it shows who wrote it. Find a home”.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Match your language to your audience.

Interviews 322

Interviews Media Media Training Meeting 322

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. Help / Customer Support We are constantly updating the ‘how to’ articles in the Burrelles Help Center (accessible through the platform).

Pitching 95

Pitching Print Measurement Report 95

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. So why even respond, and draw more attention to the article? Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. As I wrote this time last month , Notified, Muck Rack, and PRophet both offer gAI based on OpenAI technology.

Survey 146

Survey Software B2B Pitching 146

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. New technologies become embedded into workflow over time. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications.

Publicity 105

Publicity Tools Exercises Ethics 105

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Assisting content discovery.

Software 133

Software Pitching Analysis Community 133

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. CNBC was one of just a few possibilities for business or technology stories in broadcast news.

Media Relations 60

Media Relations Media Interviews Pitching 60

Landis PR

MAY 1, 2023

Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Once you have the draft release, PressPal.ai

Tools 52

Tools Marketing Writing Resources 52

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. In addition, I co-host TT’s biweekly RoadSigns podcast with my colleague, Michael Freeze.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. Tech PR teams keep key dates on our radar to see if we can newsjack technology announcements or breaking stories for our clients. In honor of Valentine’s Day, here are a few things you should know about the PR person you may be dating. .

Product Launch 296

Product Launch Training Interviews Software 296

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 73

Meeting Newspapers Agriculture Media 73

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

Tools 170

Tools Government Crisis Public Affairs 170

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more.

How To 279

How To Media Pitching Creativity 279

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

Learn the media process. PR people often don’t understand the journalist writing processes. The article workflow is intense. This will result in more karma points with media and will be an education in navigating soft story outreach overall. Know how to wield an ‘exclusive’. Tread lightly with product reviews.

Media 218

Media Pitching Report Education 218

Burrelles Fresh Ideas

JANUARY 30, 2024

When I am writing or editing others’ work, I personally use Grammarly Premium. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

Ethics 96

Ethics Crisis Transportation Airlines 96

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. To my knowledge, there are just three that offer some level of earned media attribution: Cision, Meltwater and Onclusive. In other words, what is it you want to achieve? At least in the interim.

Measurement 93

Measurement Communications Survey B2B 93

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. All the sessions were recorded, including the panel I participated on for media relations. Where does the time go?

Analytics 68

Analytics Report Technology Pitching 68

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

Flack's Revenge

MAY 14, 2019

He cited data from recent studies: “Is the process of media relations getting harder? An article in Bloomberg reported that PR workers now outnumber reporters by six to one, mostly due to vanishing newsroom jobs. PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession.

Survey 195

Survey Journalism Agency Data 195

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. Write simply.

Pitching 54

Pitching Media Media Relations Writing 54

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. If I have to spend time correcting typos on every post, I might as well write it myself.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

JULY 10, 2023

I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. I get a lot of “Write about this startup!” Probably just the above, or shotgun-email PR pitches that have nothing to do with me or the outlets I write for. (Do Do those even work?

Meeting 83

Meeting Report Automotive Media 83

Sword and the Script

DECEMBER 31, 2019

In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. 1) What do Public Relations Salary Ranges Look Like in 2019? 2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. This new technology enables 24/7 availability. LinkedIn has always been recognized as a place of high-quality educational articles. Personalization.

Social Media 156

Social Media Trends Media Instagram 156

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City.

Meeting 98

Meeting Report Transportation Media 98

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 89

Pitching Report Software Survey 89