PRSay

FEBRUARY 21, 2023

The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” Melton writes stories about the Johns Hopkins physics laboratory “not only for people outside the lab, but also for people internally to the lab, so we can share successes, share ideas and collaborate.”

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 149

Writing Storytelling Data Analysis 149

PR Fuel

OCTOBER 19, 2021

The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders.

Writing 52

Writing Product Launch Storytelling Pitching 52

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Presspage

JULY 11, 2017

This doesn’t have to be a happy ending, obviously you can write an unhappy ending also. Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. But it does need to be an ending to the story which creates the catharsis.

Storytelling 137

Storytelling Film Blogging Video 137

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

PRSay

APRIL 14, 2023

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

How To 138

How To Writing Study Training 138

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Writing/Editing of Miscellaneous PR Assets. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. Brain Pickings — A digest of the week’s most interesting and inspiring articles across art, science, philosophy and creativity.

Communications 109

Communications Storytelling Analytics Web 109

Onclusive

FEBRUARY 2, 2022

This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. As it is each week, I’ve highlighted three carefully vetted articles related to a theme that I recommend for your perusal. She writes: “Want to know the real reason brands publish content with no value?

Storytelling 60

Storytelling Creativity B2B Film 60

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

The Hoyt Organization

DECEMBER 12, 2023

That’s why we’ve put together this article on how to build confidence in your PR pitch. Then, begin writing your pitch with the most important points first. Craft A Clear And Compelling Story Storytelling helps you connect with your audience. Call the pitch meeting organizer if possible and ask how much time you’ll have.

Pitching 96

Pitching Publicity Meeting Storytelling 96

Maxim Behar

FEBRUARY 4, 2024

I focus on short articles or posts daily, both early in the morning and late at night. As for books, I primarily write; in the last three years, I've published five. In the latest edition of this book, he likely exceeds all expectations, simplifying the storytelling process to seven essential elements the story must contain.

Storytelling 40

Storytelling Writing Social Media Brand 40

Stern + Associates

MARCH 17, 2023

We pride ourselves on an ability to digest complex information, often academic in nature, and help partners communicate it in a clear, concise and compelling way, whether on a spokesperson’s social media page or in a full-length article. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 106

Media Relations Media Storytelling Report 106

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

Solo PR Pro

NOVEMBER 13, 2014

Storytelling” is all the rage, but I prefer posts and articles that get to the point. Free ebook: “Get It in Writing!”. Chats public speaking storytelling' On November 12, 2014, we weighed in with opinions and insight on the following topics of interest: How many *new* clients can you take on at one time?

Storytelling 59

Storytelling Publicity eBook Leadership 59

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Read their articles. Results : Better counsel and marketing integration, and more impactful storytelling. One of the most obvious POVs to consider is the gatekeeper, or journalist.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. What is the problem? Why should your audience care?

How To 40

How To Guidelines Pitching Writing 40

PRSay

FEBRUARY 26, 2019

This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Start with a positive emotion, such as “I was really excited when you asked that.” Approach improvised remarks with a three-part structure: State the problem, describe the solution and then summarize its benefits.

Publicity 135

Publicity Journalism Storytelling Survey 135

Bianchi Biz Blog

SEPTEMBER 11, 2023

I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What story or stories are you most proud of?

Meeting 104

Meeting Media Travel Journalism 104

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”. I read your article about bitcoin.

Pitching 215

Pitching Journalism Construction Writing 215

The Awards Blog

AUGUST 30, 2019

Spotlight article in magazines or digital media. Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener.

Writing 52

Writing How To Local Examples 52

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. Developing story ideas and knowing the best ways to amplify those stories can frequently be a challenge.

Software 207

Software Analysis Comparison Trends 207

The Hoyt Organization

MARCH 25, 2024

Write And Distribute Quality Content Creating and sharing valuable, informative content is essential in building a strong healthcare PR strategy. This content can take various forms, such as press releases , blog posts, social media posts, and articles.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

The Hoyt Organization

SEPTEMBER 8, 2023

The Issue Of Human-Machine Writing Convergence A concern that has arisen with the advent of AI in public relations is not just the fear of machines replicating human writing. It’s the reality that humans are gradually adapting their writing to match that of machines. Retaining this balance is essential.

Publicity 93

Publicity Ethics Analysis Data 93

Landis PR

SEPTEMBER 7, 2021

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Related Articles: Forbes: When Should You Hire A Social Media Manager? Do you agree?

Social Media 104

Social Media Marketing Media Analysis 104

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Making Content Your Competitive Advantage: How to Ensure Every Article Delivers ROI. Formulaic content (think press releases) can be a massive drain on your time; luckily, in some cases, you can tap into machine-assisted writing for a solution. 11:00 a.m.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Communications Conversations

NOVEMBER 16, 2022

You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Storytelling is the underlining theme for social media pros. Strong copywriting skills. Strong copywriting helps avoid this, so it’s: “Let’s eat, grandma!”

Social Media 174

Social Media Media Analytics Data 174

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. 21 at 1 p.m. ” Sign up for this free PRSA member resource here.

Enterprise 186

Enterprise Tools Technology Privacy 186

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

That compendium of millennial listicles and goofy articles like this one on dads and babies? Better Writing Blogs. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. There was a time when most PR-driven content was in the form of written material like press releases or contributed articles. But any AI tool requires human oversight, and the cost of a mistake is very high. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

Survey 60

Survey How To Storytelling Corporate 60