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What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news.

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Meet the Media – Dan Rosenheim

Landis PR

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Wire service news is typically cut-and-dried, just the facts, please, and fast! Oh, where to start?

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What PR Success Looks Like In A Data-Driven World

PR Insiders

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. It could be that a trade publication or your local newspaper proves just as valuable to you as the New York Times. Or vice versa?

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Four Ways to Streamline the Pitching Process

Cision

broadcast, online, print, etc.). publication frequency, last 3 articles written, etc.). Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right? Make sure you’ve collected important details, like: Beat (what topics do they cover). Media type (e.g.,

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. The hospital system’s media team has also been busy arranging more than 30 interviews per week with local, regional and national media, and implementing virtual press conferences to share important messages.

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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Which students at your local college or university are already making the world a better place, and how are they doing it? If so, how?

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

We remember instances when words spoken off the cuff were quoted in an article, underscoring the importance of choosing words wisely and not going off script. Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online.

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