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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. The post AirPR Interview Series: Jon Gelberg, Inc. Studio, which produces all content for Inc.’s s clients and advertisers.

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Meet the Media: Jeremy Wolfe, Editor for FleetOwner

Bianchi Biz Blog

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. I’m quite proud of my latest article series on heavy-duty EV charging station development. What story or stories are you most proud of?

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What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

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10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. The shelf-life of articles is shorter. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. The pace of news is faster.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Those hours, of course, include studying trade journals, reviews, and analyst reports. Real estate company buyers are more likely to be paging through these journals than Wired. Trade pubs are a community network.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic?

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What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

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