The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. So a 1200-word article with real substance will get 23% more engagement and 11% more views. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Rock the Status Quo

AUGUST 11, 2014

The larger the company, the bigger the expectations journalists will have of their digital newsroom. This month’s issue of PRSA Tactics has an article by Business Wire’s Ibrey Woodall called “Delivering News That Media Can Use.” Digital PR' #88050167 / gettyimages.com What Do Journalists Want?

How To 242

How To Survey Resources Social Media 242

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. Always edit and put your own voice on a piece that’s created by AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. How to Find Journalists Interested in Your Story There are at least six main ways to find journalists. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Workload – Estimate how busy a person is before giving them more work.

Software 151

Software How To SEO System 151

Garrett Public Relations

FEBRUARY 20, 2022

With PR efforts, sometimes one small win can lead to more wins. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Let me give you an example. The Evolution of a […].

Leadership 102

Leadership How To Examples Publicity 102

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

The Proactive Report

JUNE 20, 2015

Social media provides journalists a way to actively publicize their work that hasn’t previously been seen. Source PR Newswire. How to Connect with Journalists on Twitter. How to Create a Twitter List. Get my Digital PR Tips Newsletter. If you are using MuckRack this would be a breeze. Go to Lists.

Twitter 100

Twitter Media Relations How To Media 100

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. TL:DR Summary Don’t have time for the full article? What Are the New Requirements and How to Comply?

Google 133

Google Guidelines SEO Reputation 133

The Proactive Report

JUNE 26, 2017

There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Rand Fishkin of Moz explains how to create content that will garner the attention of influencers in this episode of Whiteboard Friday. Watch the video for the full explanation of how and why it works.

Google 149

Google Guidelines SEO Digital PR 149

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

ZudePR

MAY 17, 2016

What to Do It’s never too late to learn new tricks and there’s plenty of useful advice for journalists and PRs. 1: Read this data-driven recent article on BuzzSumo. A version of this article first appeared as a guest post on MuckRack. The post Who Wants to Know How to Craft a Powerful Headline? But it’s a start.

How To 60

How To Tools Writing Viral 60

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

JUNE 18, 2021

The top of the funnel is filled by PR. How to make more sales, be more productive, cut costs and increase the ROI. This is a good article on the difference. Read this article about leveraging Facebook Groups. Share some ideas on how to keep the network alive, especially for small businesses.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

MAY 27, 2017

So you need to figure out how to beat the pack and get their attention. Upgrade your “press release graveyard ” to an online newsroom with all the features reporters and producers want – facts, articles, blog posts, RSS feeds for categories of content, experts, images, videos etc. MEDIA RELATION TIPS FOR 2017.

Media Relations 127

Media Relations Media Newspapers Radio 127

Rock the Status Quo

DECEMBER 18, 2014

As part of my normal content curation this week, I sifted through hundreds of articles but only read a small handful. This article gives you some great advice to help make that happen. Similar Posts You Might Like: How to Choose the Best Blog Syndication or Guest Post Opportunities Why Haven’t You Subscribed To My Blog?

Blogging 124

Blogging SEO Sports Digital PR 124

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. In this post, I’ll show you exactly how. Guest blogging is when you write a unique article to be published on an external website. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

The Proactive Report

APRIL 15, 2023

AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. However, the person who learns how to use AI effectively may certainly take your job. AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

Buzzstream

FEBRUARY 27, 2024

The idea is to ensure that the most pertinent information is communicated within the first paragraph, so even if a person only reads the beginning of an article, they have a clear grasp of the story. On some beats, staff journalists are expected to write 8-10 articles in an 8-hour shift. This is really important.

Pitching 83

Pitching Writing Film How To 83

The Proactive Report

OCTOBER 26, 2017

Hats off to investment research and rating firm Morningstar and their marketing and PR staff for doing just that today. The Wall Street Journal published an article this morning with the headline The Morningstar Mirage. The article takes issue with the Morningstar rating system of mutual funds that many investors rely on.

Brand 100

Brand Branding System Google 100

The Proactive Report

JUNE 17, 2018

How to Craft High-Quality Content . There is a ton of content about how bad palm oil production is. This article gives a different perspective and lays out facts not normally known. Get the Digital PR Tips Newsletter. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content.

B2C 157

B2C Study Exercises Sports 157

Landis PR

DECEMBER 18, 2023

Think about how you can make the most of a PR win. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. In time, amplifying your PR wins will become a natural part of your workflow – and your brand will benefit from the extra boost.

Conference 59

Conference Consumer Social Media Google 59

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. You can input the topic of the content you want to create (in the language and territory you want to target) and ask BuzzSumo to show you the most shared articles.”.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line value to your activities and isn’t just a vanity play.

SEO 71

SEO Film Reddit Video 71

Doctor Spin

MARCH 20, 2023

With so many articles being pumped out daily, I haven’t felt the need to add much hype unless I’ve got a perspective worth adding. Read also: The Reykjavik Press Release—ChatGPT How To Zag When Everyone is AI-Zigging Public relations is a zigzag. Thank you for reading this article.

Corporate 52

Corporate eBook Tools Data 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Rock the Status Quo

MARCH 9, 2015

I have learned how to be incredibly focused. I read a ton (I mean, a ton…close to 100 blog posts and articles per day, as well as two business books and six to eight fiction per month), I test different things, I take online courses. What intimidates you most about digital PR? My queen-dom for a video!!!

SEO 100

SEO Web Education Digital PR 100

Rock the Status Quo

OCTOBER 19, 2015

Untagged mentions are usually deliberate by someone who wants to complain without coming to the attention of the brand, and occasionally done by mistake by someone who doesn’t know how to link to the brand. At the simplest level, monitoring mentions includes social media and general web mentions ( blogs, articles, etc. )

Software 100

Software Google Reputation Social Media 100

Prohibition

FEBRUARY 2, 2023

Knowing what your audience is looking for there and then, allows you to plan online content that answers your customers needs and draws them in such as new service pages, bespoke whitepaper, or a digital PR campaign to build more links. That’s just a brief summary of how this update can help your organic performance.

Trends 62

Trends SEO Viral Social Media 62

The Proactive Report

SEPTEMBER 21, 2017

(Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) The event promised tips and tricks on how to manage clients and stakeholders who still demand those pesky AVEs. Why does anyone read your blog posts or articles?

Measurement 113

Measurement Analytics Course Advertising 113

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. Will ad-blocking bring more competition to PR? How to share your best coverage on LinkedIn. PR coverage to sales in 6 steps.

eBook 120

eBook Google Tools Analytics 120

Doctor Spin

DECEMBER 20, 2023

“PR professionals must talk using corporate platitudes.” “PR PR professionals must send out shitty press releases.” Working with influencers is marketing, not PR.” “PR PR will be okay once we figure out how to calculate ROI.” “The The PR function should be represented at the C‑level no matter what.”

Brand 52

Brand Branding eBook Resources 52

5W PR

APRIL 8, 2021

Since a press release can offer any business many benefits and be a powerful tool for marketing, it is important for public relations professionals to know how to use them strategically. A condensed article that highlights something newsworthy or interesting about a company or organization is what makes up a press release. Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128