5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021? Increase your Web Traffic.

Digital PR 88

Digital PR Brand Branding Engineering 88

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

The Proactive Report

DECEMBER 16, 2014

Content marketing isn’t a new idea for PR. Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. And suddenly Digital PR is in demand. Digital PR is now a vital part of the marketing mix. We’ve been doing this forever.

Digital PR 154

Digital PR Google SEO Content Marketing 154

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

FEBRUARY 22, 2016

So a 1200-word article with real substance will get 23% more engagement and 11% more views. PR lesson: Take the time to produce content of real depth and value. They respond to quality and depth. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

So a 1200-word article with real substance will get 23% more engagement and 11% more views. PR lesson: Take the time to produce content of real depth and value. They respond to quality and depth. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Use subheads and bullet points.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

AUGUST 12, 2020

For example: Guest post outreach: Share two of your recent articles that have been published in relevant and quality outlets. . As PR professionals in 2020, we end up wearing many hats – hey, no one said it was easy though. . The post Make These 4 Edits To Your Digital PR Outreach appeared first on BuzzStream.

Digital PR 62

Digital PR Pitching Interviews Writing 62

Rock the Status Quo

OCTOBER 6, 2015

Normally that means you tell them you like an article they just wrote, then send a pitch. If you identify one publication each week, identify the right contact at that publication, then send a custom pitch? How does that impact your success rate? You’d like to grow your media relationships.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Lauri Pehar Borsh

MAY 2, 2023

So… I had to share this post by NPDigital*, which offers deep insight for all marketing and PR professionals. A must read.

Marketing 78

Marketing Digital PR Reputation 78

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

5W PR

MARCH 29, 2024

Capitalizing on media exposure Savvy PR moves such as well-drafted press releases and clever media outreach can nab placements in high-traffic publications and websites. Articles spotlighting the products or brand story can act as a springboard, shooting organic traffic to an e-commerce store.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Agility PR Solutions

MAY 2, 2021

Digital PR pros know that click-through rates (CTR) are important because they help measure digital marketing results and the effectiveness of brand campaigns. Earlier articles explained the rise in popularity of video content during the pandemic, especially on connected TV (CTV).

Video 102

Video Digital PR Measurement Marketing 102

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

Reddit 174

Reddit Software B2B Technology 174

Agility PR Solutions

JANUARY 23, 2020

I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves writing everything from articles […]. The post PR careers: 6 lessons I’ve learned as a junior copywriter appeared first on Agility PR Solutions.

SEO 104

SEO Engineering B2B Digital PR 104

Garrett Public Relations

JUNE 19, 2022

A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. Further: Articles with images get 94% more views Readers connect with images […]. It turns out that it may even be worth better results from your public relations initiatives.

Study 142

Study Publicity Small Business Pitching 142

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. TL:DR Summary Don’t have time for the full article? How Will This Impact Link Builders and Digital PR Professionals?

Google 133

Google Guidelines SEO Reputation 133

Buzzstream

JANUARY 24, 2024

Link insertions are a common link building tactic of adding a link to an existing article. This tactic typically involves contacting a site (author, webmaster, content creator) and requesting that they add your link to an already published article. is an example of an article link insertion target.

SEO 62

SEO How To Resources Pitching 62

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing. I was not sure what to expect.

Social Media 174

Social Media Marketing Media Facebook 174

Rock the Status Quo

AUGUST 11, 2014

The larger the company, the bigger the expectations journalists will have of their digital newsroom. This month’s issue of PRSA Tactics has an article by Business Wire’s Ibrey Woodall called “Delivering News That Media Can Use.” Digital PR' #88050167 / gettyimages.com What Do Journalists Want?

How To 242

How To Survey Resources Social Media 242

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 66

SEO Strategy Software Digital PR 66

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

The Proactive Report

JUNE 26, 2017

Create original visual content that journalists, influencers, speakers and analysts can use in their articles, posts and presentations. Get the Digital PR Tips Newsletter. The post Content, Links & Influencers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Call 888 243 3470.

Google 149

Google Guidelines SEO Digital PR 149

Sword and the Script

FEBRUARY 23, 2021

For example, he demonstrates how his visit to Forbes to read an article was disrupted in multiple ways: banner ads, slide-in ads, browser notifications, an auto-play video that isn’t related to the article – and follows you around the page when you try to scroll way, among others.

SEO 129

SEO Engineering Google Study 129

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Speaking very generally, journalists simply don’t have time to do in-depth research for an article or conduct primary data on a topic — but we do. .

Data 115

Data Google Trends Survey 115

The Proactive Report

MAY 27, 2017

Upgrade your “press release graveyard ” to an online newsroom with all the features reporters and producers want – facts, articles, blog posts, RSS feeds for categories of content, experts, images, videos etc. Get the Digital PR Tips newsletter each week. Get the Visual Content Guidebook. Fo llow me on Twitter.

Media Relations 127

Media Relations Media Newspapers Radio 127

The Proactive Report

DECEMBER 31, 2017

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. This is very good news for PR practitioners. Get the Digital PR Tips Newsletter. 35% of people online have installed ad blockers. They trust reviews and editorial content. Forrester Research). Follow me on Twitter.

Media 0

Media Media Relations LinkedIn Digital PR 0

Rock the Status Quo

DECEMBER 18, 2014

As part of my normal content curation this week, I sifted through hundreds of articles but only read a small handful. This article gives you some great advice to help make that happen. Digital PR' I’m down with some sort of hideous stomach thing today, but I wanted to send out a quick post with links of value.

Blogging 124

Blogging SEO Sports Digital PR 124

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. You can input the topic of the content you want to create (in the language and territory you want to target) and ask BuzzSumo to show you the most shared articles.”. Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161

Stephen Waddington

SEPTEMBER 17, 2019

Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print. Their success is due to two factors: Clickbait headlines attract visitors and readers Articles are inundated with advertisements Headlines such as “Love Island’s Greg LEAVES the island”.

Print 60

Print Newspapers Media Advertising 60

Prohibition

DECEMBER 2, 2022

For more interesting articles from us check out these posts: Top five food and drink PR campaigns of 2022. The different types of digital PR campaigns and how they can build online authority . Step by step guide to create a corporate video for your marketing needs.

Film 62

Film Sports B2C Digital PR 62