The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively.

Social Media 130

Social Media Measurement Tools Data 130

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

One way to do that is to look at press releases and compare them to news articles that follow the releases to get a sense of the difference. . This especially holds true for bylined articles , when we “assume the role” of a client executive and write a piece that promotes their point of view. In PR, we adopt the voice of our clients.

Writing 294

Writing Journalism Pitching Guidelines 294

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

Onclusive

AUGUST 22, 2017

communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . So, if you want a more personal approach to your ad tech news, this is the way to go.

Advertising 322

Advertising Advertising Privacy Television 322

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. But if they haven’t written a topic that fits your company neatly, you might need to dig a little to find relevant articles.

Writing 130

Writing How To Interviews Pitching 130

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Related Article: Building your social media marketing strategy for 2022 , Sprout Social. To see the original post, please see here.

Social Media 52

Social Media Consumer Brand Branding 52

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. Several years ago, Polansky and I coauthored an article titled, “How Serving Blind Consumers Creates Competitive Advantage.”

Company 98

Company Consumer Radio Employee 98

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. They are available for journalists and other news consumers to download in a hi-res format. What does it say?

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Go for it in brainstorms – Creative sessions can be challenging. Tweet at a journalist that you liked their recent story or tag a co-worker about an article you saw on LinkedIn.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 127

Film Marketing Sports Hotels 127

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. Mike Falkow is the Creative Director of Meritus Media Inc. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

5W PR

JULY 16, 2020

Style, creativity, and practicality are all essential components that consumers are looking for. Instagram is a huge platform for all home and housewares companies, and HomeGoods’s Instagram feed is a great example of how a home furnishing store can represent themselves as fun, accessible, and creative.

Brand 88

Brand Branding Instagram Creativity 88

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . MovieWeb’s article about them has received nearly 5k engagements, which was one of the most engaged articles. . The article received over 2.2k Comicbook’s article about the new varieties had 1.2k engagements.

Trends 78

Trends Instagram Viral Brand 78

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers. . Creative skills (26%). Where humans outperform AI: Creative thinking (70%).

Marketing 118

Marketing Data B2C Big Data 118

Landis PR

SEPTEMBER 7, 2021

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Related Articles: Forbes: When Should You Hire A Social Media Manager? Do you agree?

Social Media 104

Social Media Marketing Media Analysis 104

Prohibition

NOVEMBER 9, 2022

Too often, social media advertisers throw extensive budget towards a campaign objective before truly understanding what is the best audience to target, and what creative would work effectively to maximise engagement among the business’ target demographic. 4) ENHANCE YOUR CREATIVE. 6) REVISE YOUR AD COPY.

Facebook 110

Facebook Advertising Advertising Creativity 110

Prohibition

MAY 10, 2023

UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. With more than 24 million views on YouTube, obviously the creative had the right effect. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 252

Brand Branding YouTube Social Media 252

Prohibition

AUGUST 1, 2023

We cover: The impact of AI on marketing AI applications in PR and marketing Exploring AI tools and considerations AI’s impact on copyright and creativity Looking to the Future of AI in Marketing As AI continues to evolve, ethical considerations become increasingly important.

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

We cover: The impact of AI on marketing AI applications in PR and marketing Exploring AI tools and considerations AI’s impact on copyright and creativity Looking to the Future of AI in Marketing As AI continues to evolve, ethical considerations become increasingly important.

Marketing 62

Marketing Ethics Tools Creativity 62

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. This is especially true as we all gear up for a year marked by continued inflation, a recession and overall declining consumer confidence.

Communications 78

Communications Analysis Leadership SEO 78

Landis PR

JANUARY 31, 2023

64% of users have tried facial filters , making it a great way to reach new users in a fun and creative way. While TikTok is primarily consumer-oriented, don’t count out using the platform for B2B. Some key considerations: Time commitment Managing a TikTok account sounds easier than it is. So, can PR professionals use TikTok?

Video 59

Video Creativity B2C B2B 59

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. NewsWhip NewsWhip is a real-time media monitoring platform that gives users the ability to predict what stories will be important that day based on public interest in an article.

Tools 78

Tools Communications Pinterest Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

Prohibition

MAY 18, 2023

User-generated content Influencers are skilled content creators, which brands can leverage to their advantage to create compelling, creative and engaging content on their behalf. Conversions Influencers recommendations are widely known to have significant influence over consumer’s purchasing decisions.

Strategy 62

Strategy Marketing SEO B2C 62

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The creative must be linked to the brand, the spot must trigger an emotional response from the audience and finally, it has to spark engagement, both online and at the water cooler. According to Ms. Image credit: Unsplash.

Sports 113

Sports Advertising Advertising Survey 113

Beyond PR

OCTOBER 7, 2016

The article provides advice on everything from activities for your guests to décor and even defeating your budget. So why is an article about tailgating tips so valuable? According to a recent CNN article , 70% of respondents to a survey by H.H. Add your own twist and a little creativity, and you’re bound to host like a pro.

Sports 82

Sports Consumer How To Banking 82

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. It’s not a quick fix.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. This was a playful and creative way to position their products at the centre of the Dry January conversations – good work Lucky Saint!

B2C 62

B2C Creativity Sports YouTube 62

Prohibition

JANUARY 30, 2024

Long-term partnerships also enable influencers to become genuine ambassadors for a brand, creating a more consistent and cohesive brand image which resonates better with consumers. These influencers offer a unique avenue for brands to experiment with creativity and storytelling. Get in touch today to find out how we could help you.

Trends 62

Trends Marketing Comparison Retail 62

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. PR writing may not be what you think. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Prohibition

JANUARY 4, 2023

Not everyone reads news online publications, your target audience could consume the media through social media channels – so integrating your social media channels is another way to reach your audience. By using digital PR techniques, you promote content on a landing page, news article, or new partnership – as part of outreach.

Digital PR 62

Digital PR Strategy How To Marketing 62