5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. article] appeared first on Crenshaw Communications. So, what does that entail? Time will tell which actors and methods prove effective in the battle to preserve journalistic integrity.

Government 149

Government YouTube Wikipedia Google 149

Ronn Torossian

SEPTEMBER 9, 2019

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. The post Thinking Like a Consumer Will Win the Marketing Game appeared first on.

Consumer 150

Consumer Marketing SEO Analytics 150

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

NewsWhip

JULY 7, 2021

We conducted a search on how designer brands have been targeting new consumers by partnering with more affordable fashion stores, and how those partnerships have been covered in the media. . interactions, with their article about the first piece of Yeezy clothing released being a $200 jacket. Let’s dive into the data. . engagements.

Consumer 78

Consumer Brand Branding Fashion 78

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Master all five, and your product will likely land in the spotlight.

Pitching 94

Pitching Consumer Trends Viral 94

Awario

FEBRUARY 15, 2021

In this article our guest writer, Kristen Matthews, covers 10 most efficient social media strategies that would help social meada customers to bring more customers,

Social Media 175

Social Media Consumer Media Strategy 175

Communications Conversations

JANUARY 24, 2019

.” This new AI-driven tool recommends article topics for Forbes massive contributor network based on their previous articles. What’s more, Forbes is also testing a process where “Bertie” writes rough drafts of articles that the contributors can then simply edit and publish. There are other concerns, too.

Tools 103

Tools Pitching Video Writing 103

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Agility PR Solutions

JUNE 12, 2023

Demographics Unmasked: How Male Consumers Shape Bud Light’s Narrative In the realm of marketing and advertising, data-driven insights are paramount to success. When it comes to maximizing sales, brands, advertisers, and media, brands need to tap into the power of consumer conversations.

Advertising 172

Advertising Advertising Data Consumer 172

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. What do you guys think? Money can’t buy you happiness….well

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. Short, pithy, and digestible articles and videos, as well as images that pop on a smaller device are now table stakes. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

SEPTEMBER 16, 2021

For example, one feature article in a target publication is worth much more than ten articles with passing brand mentions in non-relevant publications. Reader Engagement finally answers the question whether your earned media is actually being consumed, and if so, by who and for how long. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Ronn Torossian

JUNE 4, 2020

Marketers learned a lot from consumers during COVID-19 that should be employed going forward. One valuable lesson is that many consumers expressed strong feelings that brands needed to support their employees during COVID-19.

Employee 195

Employee Consumer Report Brand 195

Agility PR Solutions

AUGUST 2, 2023

As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail rankers overall TotalSocial, offline and online lists.

Retail 148

Retail Consumer Marketing Brand 148

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Consumers are more prone to trust this kind of information, viewing it as unbiased compared to in-your-face advertising. This emotional bond can heavily influence buying choices, as consumers nowadays are drawn to brands that reflect their own values.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Reputation Us

APRIL 15, 2024

consumers are choosing less expensive options, delaying purchases, and focusing on saving rather than spending, according to McKinsey reports. Not only do consumers engage more with brands whose reputations they trust; research shows brands with a great reputation are often perceived as providing more value.

Reputation 78

Reputation Financial Consumer Survey 78

Agility PR Solutions

SEPTEMBER 24, 2023

The demand for eco-conscious practices is growing among consumers and stakeholders. This article delves into five vital sustainable practices that not only contribute to a greener future but also […] The post 5 sustainable practices every business should implement today appeared first on Agility PR Solutions.

Reputation 113

Reputation Consumer Brand Branding 113

Cision

JULY 29, 2015

Post engaging content, such as videos or links to relevant articles, and include strong calls to action to keep your audience coming back for more. It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. Expect competition in the future.

Consumer 120

Consumer Brand Branding Facebook 120

OnePitch

NOVEMBER 9, 2023

During every holiday season, headlines proclaiming, “The perfect gift for your mom,” “Ideal gifts for him,” or “Top picks for animal lovers” are a helpful shopping tool and one of the most widely-read articles for publications. This holiday season, consumer spending is expected to go up by 14% from 2022, reaching $1,652.

Pitching 92

Pitching Consumer Tools Publicity 92

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Reviews have transformed the way consumers make purchase decisions. Cons: Short lifespan. Expensive process.

Advertising 334

Advertising Advertising B2B SEO 334

NewsWhip

AUGUST 17, 2023

Before you dismiss this as just another AI article, hear me out: I promise not to waste your time, because I’m well aware of our content consumption limits. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. In fact, that’s kind of my whole point. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. This article originally appeared in Forbes.

Crisis 464

Crisis Publicity Exercises Trends 464

Remote PR Jobs

NOVEMBER 8, 2022

Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves. You might have a stellar product or service on your hands, but add in a media article that talks favorably about the company?

Case Study 230

Case Study Engineering SEO Reputation 230

Agility PR Solutions

MARCH 16, 2022

The aim is to increase awareness of a product or service among potential consumers and thereby encourage them to purchase it. In this article, you’ll learn some of the top components that may be missing […]. Modern public relations firms are not limited to just one function.

Publicity 157

Publicity Consumer Marketing 157

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. Below are the most popular brands, ranked by engagements to articles about them. The article from NPR received over 289k engagements. .

Facebook 138

Facebook Brand Branding Measurement 138

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

5W PR

MARCH 5, 2023

They can also stand out from their competitors and reach consumers. Healthy beverage brands should be educating consumers about sugars as well as the benefits of their drinks. Health drink brands can help consumers make informed decisions and build trust in the product that way.

Marketing 88

Marketing Consumer Education System 88

5W PR

JULY 13, 2023

De Laurentiis also announced the debut of Giadzy’s private-label pasta, an initiative aimed at making hard-to-find pasta shapes more accessible to consumers. This shift in consumer behavior, which was already underway but accelerated by the pandemic, allowed Giadzy to thrive and cater to the evolving needs of consumers.

Trends 78

Trends Travel Consumer Local 78

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. PS: you can recommend yourself too.

Pitching 64

Pitching Consumer How To Meeting 64

Shift Communications

SEPTEMBER 29, 2017

Yet, relationships can be challenging and time consuming, and we often fall into the damaging cycle of reaching out only when we want or need something. Comment on non-client related articles : I hate kudos emails…said no one ever. The post Consumer Corner: No Client News? Paige Kenny. Account Executive.

Report 87

Report Consumer Pitching Social Media 87

Agility PR Solutions

APRIL 28, 2021

Fourteen percent of marketers believe it’s “overhyped” while 92 percent of consumers trust influencers. In this article, we’ll find […]. Influencer marketing is fast replacing traditional marketing with 61 percent of marketers working with influencers on their marketing campaigns. People trust other people, that’s why.

Internal 161

Internal International Industry Marketing 161

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. Set up alerts for mentions of your CEO so you can monitor the coverage and analyze the sentiment of the article or broadcast.

Reputation 195

Reputation Corporate Brand Branding 195

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices.

Instagram 148

Instagram Comparison Web Product Launch 148

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Institute for Public Relations

DECEMBER 12, 2023

A survey of 4,281 marketers and 4,508 consumers was conducted in August 2023, along with an analysis of 1 million anonymized social posts and 15,557 articles from major social media reporting organizations. Hootsuite analyzed how social media and artificial intelligence (AI) will play a role in ROI for organizations in 2024.

Social Media 64

Social Media Media Analysis Survey 64