ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Those “boring” categories require research, education, and commitment by buyers. PR gives brand advocates a voice.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Today’s tech categories are hotly competitive. This is particularly important for early-stage businesses that don’t have lengthy track records.For products, the implied third-party endorsement can work hard to elevate a solution within a sea of sameness. News creates a market presence. PR supports demand generation.

Technology 246

Technology Company Banking Education 246

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 91

Analysis SEO Guidelines Google 91

Cision

DECEMBER 14, 2017

Clear Content Categories. Gone are the multitude of content categories at the top of the blog page. And best of all, you’ll no longer find the same content filed under multiple categories. Cision® Product News — Keep up with everything Cision. Simple Newsletter Subscription Options. Recent Posts.

Blogging 169

Blogging Leadership Content Marketing Measurement 169

ImPRessions - Crenshaw Communications

JUNE 20, 2018

You have news. The most common trigger for hiring a PR agency is a hot new product or service. Media run on news, so the launch of a new product can kick-start a successful PR campaign. You have no news. A competitor was quoted in an article about your industry. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Product roundups by other content creators.

Media 97

Media Nonprofit Pitching Analytics 97

Flack's Revenge

DECEMBER 7, 2020

.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? So, adding the words “secret sauce” to your solution news should make it a natural media magnet, right? Not all technology products have a secret sauce. But what is Retsyn?

How To 194

How To Wikipedia Engineering Web 194

5W PR

AUGUST 9, 2022

While traditional software companies have to figure out how to sell products to individual customers, SaaS companies must convince companies of varying sizes that they should be using their software. Publish these articles through online magazines, news websites, and the brand website. Strategies That Work.

Company 78

Company Strategy Software Writing 78

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Today’s tech categories are hotly competitive. This is particularly important for early-stage businesses that don’t have lengthy track records.For products, the implied third-party endorsement can work hard to elevate a solution within a sea of sameness. News creates a market presence.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. What industry changes will drive the news cycle and create ad tech PR opportunities for companies in the category?

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. It’s not about you, your company or products. Put your audience first.

Government 138

Government Survey Ethics Media 138

Stephen Waddington

OCTOBER 18, 2018

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation. The news calendar includes significant external dates that might have an impact on an external announcement.

Tools 203

Tools Web Banking Wikipedia 203

Rock the Status Quo

AUGUST 11, 2014

Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest. But what about your online newsroom? If you don’t have these items in yours, it might be time to beef it up.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website.

Software 154

Software Tools Print Technology 154

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The company says it’s “refocusing our product efforts” on a premium journalist inquiry service that is akin to ProfNet or a premium version of HARO. And they’ve been consistent about pumping out new features.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic.

Software 146

Software Agency Pitching Analytics 146

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Breaking: Journalists want to report news. The bar for relevance in certain categories, like her beat of cybersecurity, is high. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article.

Twitter 197

Twitter Ethics Pitching Product Launch 197

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity.

Blogging 52

Blogging Marketing Pinterest SEO 52

NewsWhip

MAY 19, 2020

Obviously, one issue that this runs into is the fact that the big publishers with broad coverage tend to dominate, so we decided to break it down by various individual categories in our latest series. . These insights are gathered using the tech industry news filter in NewsWhip Analytics. . Top articles from top tech publishers.

Technology 97

Technology Analysis Privacy Facebook 97

Presspage

FEBRUARY 28, 2019

However, in today’s world the newsroom has expanded into a global hub of information and through channels such as social media, sharing news and stories is faster and reaches more people than ever before. With this increased consumption rate and larger potential audience reach abounds new questions, challenges, and opportunities.

How To 90

How To Local Analytics Social Media 90

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. A bylined article isn’t a one-time thing; it should be part of a content calendar included in a broader expert visibility program. Research current news and trends. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Product Launch. Following are six examples of company announcements that can be paired with an event.

Company 222

Company Trade Shows How To Product Launch 222

Shift Communications

AUGUST 29, 2023

To help AI startups inform their PR efforts, we decided to uncover how the meteoric rise in AI news coverage translated to people’s views and understanding of AI. AI became a PR push for many companies (with an AI tech product and not). So, we conducted a consumer survey. Today, the requirements for AI PR success are steep.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Any smart PR person knows that when launching a new product into a crowded category, for example, it’s important to know what differentiates this product from the rest of the field. And, it’s equally important to know the weaknesses of competitive products. Our advice? Our advice?

Local 159

Local Pitching Interviews B2B 159

NewsWhip

JUNE 4, 2020

Obviously, one issue that this runs into is the fact that the big publishers with broad coverage tend to dominate, so we decided to break it down by various individual categories in our latest series. . These insights are gathered using the tech industry news filter in NewsWhip Analytics. . Top articles from top tech publishers.

Technology 78

Technology Analysis Privacy Facebook 78

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

Not only do they help generate targeted media coverage, but they’re often influential for media who cover their sector for key business or general news outlets. Donna Kimura, Deputy Editor at Affordable Housing Finance falls into that category. This can translate into, how shareable might this story be?

Agency 120

Agency Real Estate Print Pitching 120

Sword and the Script

APRIL 12, 2022

That’s when he started building a product in-house. So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. Vetted founder Jon Amar said he’d serve the new owners in an advisory capacity.

Software 89

Software Pitching Measurement Enterprise 89

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Master all five, and your product will likely land in the spotlight. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests.

Pitching 93

Pitching Consumer Trends Viral 93

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Even the best PR campaign can’t make up for a bad product or faulty design. Or, might a paid media campaign support and amplify earned media like positive product reviews?

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The tool has been likened to Google Trends for news coverage. You don’t need an account to use it.

Technology 118

Technology System Tools Government 118

NewsWhip

AUGUST 19, 2021

There’s a lot of range of falsehoods and categories of falsehoods that can fall into this bucket of misinformation,” says Brandt. Dr. NewsGuard was formed by a team of journalists, with the main function of rating the reliability of news sources. Every time their articles get clicked on, they increase their revenue.

Trends 78

Trends Publicity Reputation Advertising 78

The Resolution Blog

APRIL 23, 2018

One of these providers reported on online reach in terms of ‘potential daily reach’ whereas the second provided monthly audience figures for the same high-profile news website. Excel allows you to chop up categories of data into rows and columns which can be cross referenced and dissected later using pivot tables.

Data 120

Data Measurement Examples Tools 120

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. Reports and long-form content would never see the light of day. List possible reviewers.

Marketing 86

Marketing Guidelines Social Media Conference 86

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. There are some publishers which, though they do have local coverage, see most of their engagement come from national news. Let’s dive in. .

Local 88

Local Comparison Trends Television 88

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85