Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. June: Plan Around Product Launches. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Waxing UnLyrical

OCTOBER 12, 2016

Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. How To: Measure Success For a Product Launch. Want to hear something that will truly make you measurement mavens cringe? First, we had to understand what we were measuring.

Product Launch 40

Product Launch Measurement How To Course 40

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

NewsWhip

AUGUST 17, 2023

Before you dismiss this as just another AI article, hear me out: I promise not to waste your time, because I’m well aware of our content consumption limits. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. In fact, that’s kind of my whole point. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

The Hoyt Organization

APRIL 17, 2024

This can include news articles, blogs, and videos. This can give you valuable insights into their strategies, product launches, and media coverage. This can help generate new ideas for blog posts, social media posts, or press releases. It allows you to monitor the web for specific keywords or phrases.

Google 96

Google Publicity Customer Service Web 96

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. A company blog post on a newsworthy topic will often help media and influencers link a subject-matter expert with a breaking story.

How To 334

How To Media Healthcare Survey 334

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Beauty PR can highlight these tech integrations through feature articles, interviews with tech leaders, and partnerships with beauty tech events.

Product Launch 78

Product Launch Community Consumer Interviews 78

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. When to do it PESTLE analysis is an ongoing process for monitoring changes in your business environment.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

MAY 24, 2017

Our in-house data scientist, Fletcher Stump Smith , spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. Articles in their raw form aren’t measurable. Let’s break it down. Cool beans. What does that mean for PR?

Measurement 150

Measurement Analytics Data Product Launch 150

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. And needless to say, a byline in a relevant industry publication is a great complement, and in some ways works harder than, your own blog post.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Prohibition

APRIL 13, 2023

You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking.

Video 62

Video Infographics Social Media Instagram 62

Engage PR

OCTOBER 28, 2020

LinkedIn content for company successes, contracts wins and new products launches. Expertise articles; used as press releases, blogs and as part of presentations. Significant media coverage for client’s new manufacturing facility in the Middle East. Marketing material produced for client’s new website.

Brand 60

Brand Branding Local Product Launch 60

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Or, what if your competitor has some great articles available online?

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

SEPTEMBER 17, 2019

When Popeyes launched its sandwich on Aug. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. Once Popeyes had launched its sandwich and interest began piling up, the company could have simply played it safe.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 13) Most plan their stories in the near term.

Survey 170

Survey Media Relations Pitching Media 170

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? By framing your news story in a captivating way, you’ll gain media attention and, hopefully, get journalists to post an article about it. This includes: Blogs. Notifying media members about an upcoming event.

Product Launch 91

Product Launch Social Media Newspapers Writing 91

Burrelles Fresh Ideas

MARCH 12, 2024

A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products. Research your article thoroughly to find reputable sources of information. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. company website, blogs). news articles). It appears as sponsored articles, videos, or social media posts. What is a Bylined Article ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

JANUARY 16, 2018

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. perhaps there is a PPC campaign supporting the white paper or product demos.

Content Marketing 93

Content Marketing Marketing B2B Engineering 93

Rock the Status Quo

AUGUST 15, 2014

” An article in Gawker took it a step further in their scathing indictment of the post. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

Pitching 272

Pitching Viral Interviews Education 272

Presspage

FEBRUARY 10, 2020

In this article on the Hustle, a journalist actually breaks it down for you. Read some of their past articles, and reach out to them explaining why your story is right for them. You can reference articles they have written in the past on this topic, and why your story is one that will be relevant to their readers.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

JUNE 13, 2023

Consider the following: 68% “said they wanted data” such as original research; 37% said they won’t consider covering a product unless the pitch includes “data showing trends and problems the product is solving for my readers.” Or just reply to this message if you are a subscriber and receiving blog posts by email.

Journalism 134

Journalism Media Relations Report Media 134

Cision

FEBRUARY 19, 2016

Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social. Curate articles that discuss a topic of relevance to your target audience, while adding your own insights. Good news: you don’t have to.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. In the article, associate business editor, Alexander C.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

Onclusive

JUNE 29, 2018

Filter: Utilize AI tools to filter out noise and identify the most influential authors, articles and publishers during a crisis. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis 186

Crisis How To Brand Branding 186

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.

Creativity 96

Creativity Product Launch Examples Energy 96

ISEBOX

SEPTEMBER 27, 2016

When you write the release, write it as if it’s a free standing article all of its own. Let’s look at THIS article. The very first paragraph contains what this article is about, entertains you (who doesn’t love some voodoo magic?), Are you just joining us in our 14 Part Blog Series for The Well Written Press Release?

Writing 70

Writing Product Launch Fashion SEO 70

PR Fuel

JANUARY 24, 2021

You can expect to see the article appear on online media publications like Business Week. You will want to publish your press release at the time of the product launch. If you need the news article produced in a day or two, their writers can meet this for you. It is not as simple as writing a blog post.

SEO 65

SEO Writing Engineering Product Launch 65

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Check out yesterday’s article on Cision’s blog for the 9 things you might not be doing (but should) with your media monitoring software.

Strategy 96

Strategy How To Software Media 96