Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Wadds Inc.

AUGUST 15, 2023

We are inviting practitioners to submit articles which describe their favourite AI tool. An outline of each article is set out below. The new #PRstack guide will be edited by Stephen Waddington and published via Amazon in Kindle and print formats. A digital version of each article will be published on the #FuturePRoof blog.

Tools 98

Tools Community Energy Print 98

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

NewsWhip

AUGUST 17, 2023

Before you dismiss this as just another AI article, hear me out: I promise not to waste your time, because I’m well aware of our content consumption limits. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. In fact, that’s kind of my whole point. And everyone is doing that.

Product Launch 78

Product Launch Print Measurement Consumer 78

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website).

Strategy 96

Strategy Publicity Media Video 96

Onclusive

JANUARY 5, 2021

Then, you can further evaluate the true impact of these articles on reader engagement. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Waxing UnLyrical

MARCH 26, 2014

Below I’ve collected a list of tools to help you put the “art” in your article. Note, this is different than images for print, which are CMYK (cyan, magenta, yellow, black). While printed photos need a high dpi, this isn’t the case for the web. Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall.

Web 77

Web Pinterest Creativity Print 77

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Journalists produce 10+ articles per week.

Survey 178

Survey Marketing B2B Study 178

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. Don’t expect to get any control over the final content in articles.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Seeing your byline next to an article in VentureBeat or AdAge is a great feeling. The PR team should be constantly generating ideas for articles to pitch to journalists. An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME.

Leadership 149

Leadership B2B Tools Conference 149

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Through compelling video content, PR professionals leverage social media, traditional media, and industry blogs to expand brand awareness.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs.

Tools 232

Tools Radio Trends Pitching 232

Flack's Revenge

NOVEMBER 10, 2014

Farhad Manjoo wrote an article in the NY Times about the state and decline of banner ads. In his story Journalism, Independent and Not , he wrote about his disappointment in finding info that at first seemed newsworthy – but was actually underwritten by a vendor, according to some very fine print. Well, how, you may ask.

Advertising 235

Advertising Advertising Brand Branding 235

Sword and the Script

SEPTEMBER 7, 2021

The article obviously favorable to Prowly – but the list does look like a reasonable benchmark for starting prices. Print circulation drops again. History of blogging. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *. Estimating PR software pricing. Beyond Bylines ).

Software 89

Software Print Tools SEO 89

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Media Travel Interviews 81

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Then, I may see them subscribe to my blog and interact as a member of my community. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Sword and the Script

OCTOBER 5, 2021

It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR.

Software 159

Software Tools Print Technology 159

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. How many articles about the branding were published? Social media profiles and content. business cards. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

OCTOBER 15, 2020

So, I drafted them up and Legaltech News saw it fit to print: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech The key point? If you click a link that’s shared on social by the publication’s handle, you’ll be able to read the entire article for a short period – I think it’s 30 days or so. And the six tips?

Content Marketing 96

Content Marketing Marketing Print Software 96

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

APRIL 26, 2016

For more on that subject, revisit this post from our Impressions blog. An exec I worked with once told me he didn’t exist until he saw his name in print. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts.

Print 120

Print Advertising Advertising Survey 120

NewsWhip

MARCH 22, 2021

In this article we’re going to look back at 2021 for three different publishers, and see how they fared on the web, Instagram, and Facebook. . The media outlets we’re going to look at are all traditionally famous print ones, as opposed to cable news which produces native videos on social media with a very different strategy in mind.

Web 97

Web Instagram Facebook Media 97

Deirdre Breakenridge

APRIL 25, 2016

The following article originally appeared on the AirPR blog. . Raise your hand if you’ve ever pawed your partner’s phone down in bed only to start a mini-argument about them having lost their place in the article they found via their iPhone’s News app. A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR.

Print 150

Print Video Technology Software 150

ImPRessions - Crenshaw Communications

APRIL 8, 2016

Extract the single greatest insight from the talk and offer it to a key media outlet as an interview, bylined article or white paper. Then, adapt it into a series of blog posts. Blog to promote expertise. These techniques help to build momentum while reinforcing relevant messages. Niche or long-tail topics usually work best.

Media 120

Media Interviews Print SEO 120

ReimaginePR

JULY 11, 2016

Content marketing includes everything you say in person, print, online and in video. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

NewsWhip

NOVEMBER 21, 2023

Accompany global fashion and beauty ambassador, JISOO, at the #LadyDior Celebration in Seoul, exuding elegance in a froissé fabric dress with leopard print patterns by Maria Grazia Chiuri and her #DiorAW23 Lady Dior bag. Moreover, a recent article by Koreaboo has generated substantial online buzz. Follow [link] for more updates.

Brand 78

Brand Branding Fashion Instagram 78

Stephen Waddington

JULY 10, 2018

It’s typically available on blogs and news websites. Article headlines, summaries or full articles appear in an RSS Reader organised by publisher or date. In contrast, an RSS Reader allows you to subscribe to a blog or publication and decide which articles you want to read. format=rss. format=rss.

Web 68

Web Google Mobile Print 68

Burrelles Fresh Ideas

APRIL 16, 2024

Whether through guest blogging, social media promotion, or co-created content, influencers can help B2B brands reach new markets and engage with niche audiences that may have otherwise been inaccessible. Content Authenticity Statement: 95% of this blog article was human-generated. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

MAY 15, 2015

Here are some of the media industry stories we’re following this week: The Big News: Verizon acquires AOL for 4.4 Photo credit: @neilmoralee via flickr.

Media 120

Media Print Travel Training 120

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”. How have you seen it evolve? AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This feature is not available for recurring automated briefings.

Pitching 96

Pitching Print Measurement Report 96

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). Content Authenticity Statement: 90% of this blog article was written by me, a human. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95