Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Need help with data and analytics?

Analytics 127

Analytics Data Exercises Social Media 127

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns. This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year.

Digital PR 160

Digital PR Film Instagram Writing 160

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Then click on ‘Create a Research List’.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Analytics to see what content works and where to invest your resources. Develop “How-to” content. These are all PR activities. Developing a brand story.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Analytics to see what content works and where to invest your resources. Develop “How-to” content. These are all PR activities. Developing a brand story.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Analytics to see what content works and where to invest your resources. Develop “How-to” content. These are all PR activities. Developing a brand story.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Tracking Success with Analytics.

Measurement 154

Measurement How To Guidelines Analytics 154

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Maintaining control of your narrative is not always easy.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Proactive Report

DECEMBER 13, 2016

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. Just import it into your Google Analytics. It’s free.

Measurement 100

Measurement How To Guidelines Analytics 100

The Proactive Report

FEBRUARY 7, 2018

Reporting and analytics. Google Analytics. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. It’s a free download in the Google Analytics Solutions Gallery. Get the Digital PR Tips Newsletter. Follow me on Twitter. Connect on LinkedIn.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. 71% are using Google Analytics – (that was a very nice surprise.). – measuring the qualitative value of PR.

Measurement 133

Measurement Analytics Survey Google 133

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Prohibition

NOVEMBER 7, 2023

What to Avoid: When reporting on social media performance using analytics, always make sure to check on the platform itself (in-app) too as sometimes it won’t give you the exact/correct stats. Get in touch today to find out how we could help you. It’s never easy! Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

MARCH 30, 2018

Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. One way they’re dealing with this issue is a hiring binge to bring in data- and analytics-savvy personnel.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

JULY 23, 2017

A content strategist needs to know many things – what the customer journey is for that brand or product, what information they look for along the journey, what they need to find at each stage of the journey, how to create and craft content that will get found in search and shared on social media and how to track results.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

APRIL 7, 2022

Traditional marketing and PR skills are still vital, but clients and employers want more. It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing.

Survey 147

Survey LinkedIn Engineering Web 147

The Proactive Report

NOVEMBER 14, 2016

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. In fact, data is vital from start to finish for PR today. PR & Analytics. Business analytics (BA) is not a new idea.

Data 100

Data Analytics Enterprise Tools 100

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. How do you get your content ranked in these coveted spots?

Digital PR 264

Digital PR Marketing Infographics Video 264

The Proactive Report

APRIL 15, 2023

Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns. AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

SEPTEMBER 21, 2017

(Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) The event promised tips and tricks on how to manage clients and stakeholders who still demand those pesky AVEs. But it’s past time we learned enough to figure out how to measure our work.

Measurement 113

Measurement Analytics Course Advertising 113

The Proactive Report

APRIL 13, 2018

Analytics comes into play once the content is out there. You need to know how it was received: Did it get seen, shared, clicked or commented upon? Google Analytics is an excellent tool for tracking conversions. Learn how to measure and improve your marketing and PR campaigns. How Content Makes Loyal Fans.

Measurement 138

Measurement Analytics Google Social Media 138

The Hoffman Agency

SEPTEMBER 7, 2020

With many audiences it’s worth running ads around the clock, but in our case we already knew from existing Google Analytics data that our target audience isn’t browsing the internet or visiting the Hoffman website in the middle of the night. Facebook’s analytics tools are useful when it comes to clicks, impressions, reach, etc.,

Advertising 36

Advertising Advertising B2B Facebook 36

5W PR

JANUARY 17, 2020

As you can see, by looking at a number of different statistics and metrics, it’s possible to track and measure your PR efforts. Through a combination of PR and digital marketing strategies, you can optimize your company’s visibility and the overall strength of your brand. How to Talk about your Measurement Data.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

DECEMBER 26, 2022

PR has gone digital because the world has done so, and it is easier than ever to uncover stories that will get traction. With audience analytics and tracking, and social listening, you can identify the conversations you need to participate in and stoke the fires of those conversations. Facebook Reels.

Video 162

Video Film Social Media Facebook 162

The Proactive Report

AUGUST 8, 2015

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. How much went in, what did you achieve and what did we get in return? It is a numbers game. See you on Tuesday.

Measurement 100

Measurement Tools Twitter Analytics 100

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. Pricing: Free 30 day trial, but more advanced features require a BuzzSumo Pro account (starting at $99/mo).

SEO 83

SEO Web Tools Analysis 83

Waxing UnLyrical

AUGUST 4, 2014

In today’s high tech environment, digital business practices are becoming steadily more commonplace. From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business.

Analytics 75

Analytics SEO Google Facebook 75

The Proactive Report

JULY 20, 2017

There’s Artificial Intelligence (AI) and predictive analytics tools too. And in case you think this is only for the big brands, in the Tampa Bay area one lawn care company has figured out how to use this technology to find and service customers. So what is it and why would we need it? By the third month it was 50%.

Analytics 145

Analytics Small Business Mobile System 145

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. PR coverage to sales in 6 steps.

eBook 120

eBook Google Tools Analytics 120

The Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. A talent pool that can craft relevant messages that resonate in real time and produce ROI.

Trends 124

Trends Data-Driven PR Data System 124

Burrelles Fresh Ideas

JUNE 13, 2023

Related: Why Combining Content Marketing and PR is a Smart Move — and how to do it successfully Tip 5: Engage in community involvement and partnerships Building a solid public relations strategy doesn’t always require deep pockets. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

MAY 31, 2015

“Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. “Creating content started paying off quickly, because I knew how to use that content when talking to prospects who were already in the sales funnel. . “I don’t really draw the (full disclosure) line as it is a bit like sport.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

FEBRUARY 24, 2017

One CEO who knows how to do this is Elon Musk. That means brands will have to figure out how to harness artificial intelligence and predictive analytics to improve their customer service communication performance times. Get Digital PR Tips in your inbox every Monday morning. (Source: Forbes.com). Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

NOVEMBER 9, 2021

The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. The email feature provides templates, drag-and-drop design, and analytics. “It These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”.

Software 92

Software Banking Technology Data 92

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Notified adds coverage books.

Software 118

Software Case Study Advertising Advertising 118