Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . However, with IBM Watson Personality Insights, we were able to narrow down the most common traits of the top influencers in digital PR and link building. . How Do Digital PR Leaders Compare?

Digital PR 132

Digital PR Content Marketing Twitter Industry 132

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Here are five that, collectively, give brands a clear understanding of the impact of their digital marketing efforts.

Digital PR 88

Digital PR Measurement How To Tools 88

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. The post Remakes & Remixes: Replicating Successful Digital PR Campaigns appeared first on BuzzStream.

Digital PR 160

Digital PR Film Instagram Writing 160

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Analytics to see what content works and where to invest your resources. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Analytics to see what content works and where to invest your resources. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Analytics to see what content works and where to invest your resources. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

OCTOBER 30, 2023

TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

FEBRUARY 7, 2018

Reporting and analytics. Google Analytics. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. It’s a free download in the Google Analytics Solutions Gallery. Get the Digital PR Tips Newsletter. Follow me on Twitter. Connect on LinkedIn.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. 71% are using Google Analytics – (that was a very nice surprise.). – measuring the qualitative value of PR.

Measurement 133

Measurement Analytics Survey Google 133

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

The Proactive Report

MARCH 14, 2017

Learn to use Google Analytics and the analytics available on social media platforms. Get the Digital PR Tips newsletter in your inbox each week. The post PR Measurement Tips appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

The Proactive Report

NOVEMBER 21, 2023

Adapting your PR strategy for diverse news platforms In navigating the diverse landscape of news channels and platforms, you need to adapt your strategies to effectively engage with varied audiences and mediums. Data and analytics is the most effective method of doing this.

Newspapers 130

Newspapers Social Media Data Consumer 130

The Proactive Report

MARCH 30, 2018

Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. One way they’re dealing with this issue is a hiring binge to bring in data- and analytics-savvy personnel.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Landis PR

FEBRUARY 5, 2024

Embrace the power of AI to revolutionize your PR efforts! Unleashing the Power: The Advantages of AI in PR The advantages of using AI in PR are manifold: Enhanced Targeting: AI-driven analytics provide deep insights into audience behavior and preferences. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. In this digital age it is possible to track everything.

Digital PR 264

Digital PR Marketing Infographics Video 264

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Measurement templates. Reddit data.

Reddit 173

Reddit Software B2B Technology 173

The Proactive Report

APRIL 17, 2017

By applying advanced analytics and cognitive technologies to comprehend both structured and unstructured customer data from a variety of sources, companies can build detailed customer profiles that will help determine the right digital CX initiatives to invest in and the best approach for customer adoption. How PR Can Help.

Brand 133

Brand Branding Digital PR Consumer 133

5W PR

SEPTEMBER 13, 2023

By understanding the audience, selecting appropriate channels, and maintaining consistent messaging, businesses can create a seamless experience for consumers across their digital journey. Through integrated reporting and analytics, brands gain valuable insights to optimize strategies and achieve better results.

Brand 78

Brand Branding Media Resources 78

The Proactive Report

OCTOBER 22, 2017

Tracking Success with Analytics. Google Analytics can help you discover how well your content is performing. With digital analytics it’s possible to know exactly how effective your content is. The landing pages report can tell you how much traffic comes to each page or item of content.

Measurement 154

Measurement How To Guidelines Analytics 154

The Proactive Report

JULY 23, 2017

If you want to get ahead of the pack, learn how to use AI , machine learning and predictive analytics to drive your content strategy. Get the Digital PR Tips News letter. The post 5 Ways to Improve Your Content Strategy appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

NOVEMBER 14, 2016

Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it can be in the world of public relations. In fact, data is vital from start to finish for PR today. PR & Analytics. Follow me on Twitter.

Data 100

Data Analytics Enterprise Tools 100

The Proactive Report

APRIL 7, 2022

Social advertising is a skill PR and marketing pros need to master. Graphic design has become an integral part of PR and marketing skills and last, but certainly not least, there is a huge demand for metrics and analytics.

Survey 147

Survey LinkedIn Engineering Web 147

The Proactive Report

MAY 7, 2018

Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

The Proactive Report

APRIL 13, 2018

Analytics comes into play once the content is out there. Google Analytics is an excellent tool for tracking conversions. The Google Analytics PR Measurement Dashboard is an excellent tool for measuring effectiveness across the entire customer journey. Learn how to measure and improve your marketing and PR campaigns.

Measurement 138

Measurement Analytics Google Social Media 138

The Proactive Report

OCTOBER 27, 2017

Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. You have to set up your goals in Google Analytics based on the goals you set for the website. An e-commerce site will want purchases and payment. And finally, Conversion.

Tools 113

Tools Analytics Google Web 113

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It calls for a multi-layered campaign supported not only by traditional and digital PR tactics, but with special events for employees and stakeholders, paid and earned social media campaigns, executive visibility, and new creative concepts designed to move the brand forward.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

JANUARY 17, 2020

PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Nonetheless, there are miles to go, and many CFOs still view PR as a cost center and not a profit center. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

APRIL 15, 2023

Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. AI can help you stay ahead of potential crises by monitoring social media channels, news outlets, and other sources of information. This can help you identify potential crises before they escalate.

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

SEPTEMBER 21, 2017

Measurement and analytics are now a requirement in many PR jobs advertised. New PR Measurement Course. If this interests you, I’m launching a measurement course – along with the free Google Analytics PR Dashboard course as a bonus – on October 10, 2017.

Measurement 113

Measurement Analytics Course Advertising 113

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. Pricing: Free 30 day trial, but more advanced features require a BuzzSumo Pro account (starting at $99/mo).

SEO 83

SEO Web Tools Analysis 83

5W PR

FEBRUARY 20, 2020

The app analytics provider added that TikTok was ranked third in downloads and even beat Facebook and Instagram, which finished fourth and fifth to end the year. She added that she was surprised by all the analytics TikTok provided. As of November 2019, TikTok had already exceeded 1.5 billion downloads, as per Sensor-Tower.

Marketing 120

Marketing Instagram Analytics YouTube 120

The Proactive Report

MAY 16, 2017

It can also cover building in-house analytics capabilities and hiring specialized digital marketing agencies. Targeting and Personalizing: Using rich consumer data to tailor and target ads with greater precision, optimizing the return on investment of individual campaigns or of the digital elements in the media mix.

Marketing 150

Marketing Analytics Data Consumer 150

The Proactive Report

AUGUST 8, 2015

Along with me there are three other guests: Tinu Abayomi-Paul: Tinu and I have created a custom PR Measurement Dashboard in Google Analytics to help PR folk who don’t yet have mad measurement skills get started. Subscribe to the Digital PR Tips newsletter. Your host, as always, is the lovely Shonali Burke.

Measurement 100

Measurement Tools Twitter Analytics 100

5W PR

JUNE 28, 2021

When a company has issues with insights or measurements, it means that its website doesn’t have performance metrics such as Google Analytics, or other tools for general website tracking. There are plenty of tools available to help companies do this, with Google Analytics being one of the most popular ones.

Analytics 88

Analytics Tools Data Google 88

Waxing UnLyrical

AUGUST 4, 2014

In today’s high tech environment, digital business practices are becoming steadily more commonplace. From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business.

Analytics 75

Analytics SEO Google Facebook 75

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62