Landis PR

FEBRUARY 5, 2024

AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis.

Publicity 59

Publicity Privacy YouTube Analysis 59

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. About Crenshaw Communications.

Study 170

Study Brand Branding B2C 170

Shift Communications

DECEMBER 12, 2016

We’ll use a selection of 15,000 links shared at least once, from both B2B and B2C content selected from around the web. The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy.

Mobile 100

Mobile SEO Reputation Web 100

NewsWhip

AUGUST 18, 2021

Either way, it has the capacity to drive huge amounts of public and media attention across the web and social, so in this analysis we’re going to look at some of the trends we’ve seen in 2021 so far, beginning with web coverage. Artificial intelligence on the web.

Company 148

Company Web Ethics Analysis 148

NewsWhip

NOVEMBER 15, 2023

Our digests enhanced with GPT technology will build on this pre-existing desire to receive insights off-platform, and offer even greater summarization and analysis at a glance. But the real game-changer is our GPT integration, which will pull out the top themes of your search for you.

Guidelines 97

Guidelines Ethics Analysis Trends 97

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Also, it allows professionals to employ the right PR strategies when it matters most.

Trends 89

Trends Brand Branding Analytics 89

Sword and the Script

FEBRUARY 14, 2023

PRophet aims to move the analysis further upstream and tell you the chances a PR person has of landing a placement with a given pitch. Predictive traffic analysis. “We AI is integrated into our product, providing sentiment analysis, language detection, article categorization, and data enrichment. Filtering out noise. “AI

Software 133

Software Pitching Analysis Community 133

Wadds Inc.

MARCH 8, 2023

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. Bain & Company has signed a services agreement with OpenAI.

Tools 98

Tools Writing Pitching Web 98

NewsWhip

FEBRUARY 15, 2024

Using our proprietary technology, we’re able to tell you how much a given article is expected to grow in the next 24 hours. The technology will then group those articles and offer a one- or two-sentence analysis of each topic or theme. This has two main functions.

How To 78

How To Reputation Analysis Technology 78

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. somewhere between the Technology Trigger and Peak of Inflated Expectations, as I noted in my post: Trend Surfing for Fun and Profit ).

Real Estate 156

Real Estate Case Study Technology Education 156

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 149

Media Relations Media Print Software 149

Onclusive

MAY 24, 2017

That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). From this analysis, we can see that AirPR is a proper noun and a nominal subject, both of which can be indicative of salience. Articles in their raw form aren’t measurable. Cool beans.

Measurement 150

Measurement Analytics Data Product Launch 150

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

OCTOBER 3, 2017

They just producing content and blasting it out on the web. d) Because businesses need experienced help marketing their technology. In retrospect, there are also other two other questions that will be important to content marketing in a B2B technology enterprise: What role does content marketing have on deals in the pipeline?

Content Marketing 64

Content Marketing B2B Survey Analysis 64

NewsWhip

NOVEMBER 22, 2022

In this discussion, they cover these modern challenges, how best to use social and web data to identify threats and opportunities related to your brand, and what it means to be a modern-day analyst in the comms world. One of the main struggles when it comes to real-time data and analysis is all of the noise that comes with it.

Data 78

Data Analytics Measurement Technology 78

Wadds Inc.

FEBRUARY 22, 2023

The CIPR has been at the forefront of exploring the impact of technology on public relations and society over the past 30 years through work on the internet, social media, and most recently AI, data, and machine learning. The Chiefmartec database, published each year since 2011, is an open-source project that invites public submissions.

Tools 52

Tools Publicity Analysis Technology 52

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? Years earlier, Cisco became a giant and established the web router category via its packet routing algorithms.

How To 194

How To Wikipedia Engineering Web 194

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres. Have an interesting announcement from a PR technology vendor?

Software 89

Software Print Tools SEO 89

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. Millennials leading the charge! And I, for one, couldn’t be happier!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Digital Self-Service.

Hotels 198

Hotels Mobile Travel Automotive 198

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Recode features independent tech news, reviews and analysis from the most informed and respected journalists in technology and media.

Blogging 136

Blogging B2B Technology Pitching 136

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. If one thing is certain, technology and the media will continue to change. To that end, the entire platform underwent a style makeover last summer.

Pitching 95

Pitching Print Measurement Report 95

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Here are some possible prospect conversations that might occur on the web: Awareness: “Anyone know of a high-quality, cruelty-free and organic makeup?”. Gain Actionable Competitive Intelligence. Lose mindshare?

Software 0

Software Comparison Media System 0

Agility PR Solutions

APRIL 7, 2019

Since the emergence of people orientation technology (web 2.0), businesses have changed radically. PR is an important unit in every business. It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. For your brand to grow, it is important to stay on top of the digital trends.

Trends 122

Trends Web Reputation Technology 122

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Sentiment analysis by natural language processing (NLP) is imperfect, says Public Relay.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

JANUARY 10, 2019

A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. Tools are limited to the publicly available data on the internet and relationships that the vendor has brokered with technology platforms.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Sword and the Script

DECEMBER 31, 2019

3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology. We asked PR pros to identify PR technology vendors they viewed as most familiar and favorable and here’s what they said: 80% said PR Newswire; (owned by Cision). Click To Tweet. 5) The Top 10 PR Tech Vendors by Familiarity and Favorability.

Blogging 80

Blogging Publicity Marketing Survey 80

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

PR Job Coach

FEBRUARY 9, 2011

There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. You could spend several days or weeks to do the analysis yourself to achieve a similar result.

How To 160

How To Analysis Web LinkedIn 160

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Only a small percentage of their stories get significant page views on the web. The team looked for winners according to a range of data such as web traffic growth, and social consumption and sharing.

Viral 120

Viral Data Web Trends 120

Mindful Marketing

JULY 30, 2022

Jason Kichline is founder and chief technology officer of OnSong , namesake of one of the world’s most widely used music performance apps. Although OnSong certainly considered income projections, it’s analysis was much more circumspect and other-oriented , which is evident as Kichline explains three main reasons for the move: 1.

Software 84

Software Consumer Analysis Examples 84

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.

Communications 122

Communications Crisis Internal International 122