Stephen Waddington

SEPTEMBER 5, 2018

The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. A typical product offer includes social listening, audience analysis, an API service, and a visualisation dashboard. Services vary between basic queries to complex search strings.

Web 68

Web Social Media Tools Enterprise 68

Agility PR Solutions

FEBRUARY 21, 2019

The post How web design is changing digital marketing communications appeared first on Agility PR Solutions. With every company having, at the very least, a website, the importance of digital marketing is now arguably greater than that of physical marketing. It is […].

Web 87

Web Communications Marketing Industry 87

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Shift Communications

DECEMBER 12, 2016

We’ll use a selection of 15,000 links shared at least once, from both B2B and B2C content selected from around the web. The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318

Analysis Viral Trends Software 318

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Audience Analysis Knowing as much as you can about your audience has always been the key to success. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

JANUARY 16, 2024

Feature Highlight: The SERP overlay shows quick metrics for posts as you surf the web, making it a lot easier to uncover posts that are getting a lot of links and shares without needing to leave the SERP. Keyword Surfer – Free Chrome Extension for Keyword Analysis Ideal for quick, keyword insights, Keyword Surfer is a free Chrome extension.

SEO 83

SEO Web Tools Analysis 83

Axia PR

APRIL 20, 2021

With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results. Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification.

Measurement 118

Measurement Analysis Engineering Web 118

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

NewsWhip

AUGUST 18, 2021

Either way, it has the capacity to drive huge amounts of public and media attention across the web and social, so in this analysis we’re going to look at some of the trends we’ve seen in 2021 so far, beginning with web coverage. Artificial intelligence on the web.

Company 148

Company Web Ethics Analysis 148

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347

Analytics Engineering System Software 347

The Hoyt Organization

APRIL 17, 2024

Imagine having a tool that monitors the web and delivers free business news and information to you. It allows you to monitor the web for specific keywords or phrases. Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. This is exactly what Google Alerts does. What Is Google Alerts?

Google 52

Google Publicity Customer Service Web 52

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Remote PR Jobs

SEPTEMBER 25, 2023

Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Goodwill has value. Dorothy Crenshaw is CEO of Crenshaw Communications.

Mobile 100

Mobile SEO Reputation Web 100

NewsWhip

OCTOBER 24, 2023

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little.

Reddit 78

Reddit Brand Branding Film 78

Landis PR

FEBRUARY 5, 2024

Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis. Hootsuite Insights: For social listening and sentiment analysis. Grammarly: For content editing and optimization.

Publicity 59

Publicity Privacy YouTube Analysis 59

NewsWhip

JANUARY 20, 2023

Cross-platform analysis With NewsWhip, you have access to a wide range of platforms, including web coverage, Facebook, Twitter, Reddit, Instagram, and YouTube. Cross-platform analysis With NewsWhip, you have access to a wide range of platforms, including web coverage, Facebook, Twitter, Reddit, Instagram, and YouTube.

Reddit 88

Reddit Viral Web Trends 88

The Proactive Report

NOVEMBER 21, 2023

The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. Audience analysis and tracking can help you with this. Digital News According to the November Pew Research report, most adults in the United States get at least some news from digital devices.

Newspapers 130

Newspapers Social Media Data Consumer 130

Sword and the Script

OCTOBER 3, 2017

They just producing content and blasting it out on the web. The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. There’s a lot of head nodding in meetings – yeah, yeah, yeah, we do content marketing – but they really aren’t. That’s not the same thing as building an audience.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

NewsWhip

NOVEMBER 15, 2023

Our digests enhanced with GPT technology will build on this pre-existing desire to receive insights off-platform, and offer even greater summarization and analysis at a glance. But the real game-changer is our GPT integration, which will pull out the top themes of your search for you.

Guidelines 97

Guidelines Ethics Analysis Trends 97

ImPRessions - Crenshaw Communications

JULY 22, 2019

Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

NOVEMBER 22, 2023

Statistical analysis Use statistical methods to analyze the data and determine whether there’s a significant difference in performance between the two versions. Call-to-action buttons: Changing the color, size, or text of a call-to-action button can influence click-through rates on web pages.

Marketing 78

Marketing Comparison Data Groups 78

Landis PR

OCTOBER 18, 2021

In the year 2021, a website redesign is futile without an in-depth analysis of user behavior. Cursive fonts are also a big no-no for web redesign in 2021. Related articles: Why Web Design Has Gotten So Complicated , Forbes. 8 web design practices to follow in 2021 for an outstanding site , iTechPost.

Web 98

Web Mobile YouTube Analysis 98

Sword and the Script

FEBRUARY 14, 2023

PRophet aims to move the analysis further upstream and tell you the chances a PR person has of landing a placement with a given pitch. Predictive traffic analysis. “We AI is integrated into our product, providing sentiment analysis, language detection, article categorization, and data enrichment. Filtering out noise. “AI

Software 131

Software Pitching Analysis Community 131

NewsWhip

OCTOBER 23, 2019

We have a full analysis of Q3 hot off the presses in report form , if you want to dive deeper into the trends for the whole quarter, rather than simply the month of September. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

Facebook 106

Facebook Web Analysis Film 106

NewsWhip

FEBRUARY 8, 2022

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. None of the articles from the top three publishers saw more than a million engagements in January, but there were two pieces of web content that did. .

Facebook 145

Facebook Web Viral Sports 145

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

Axia PR

NOVEMBER 1, 2023

It's calculated based on an analysis of over 200 ranking factors, including the quantity and quality of links pointing to a domain. Tracking and building domain authority scores can amplify the SEO impact of earned media coverage. Domain authority is a metric developed by Moz that predicts how well a website will rank on search engines.

SEO 83

SEO Analysis Engineering Media 83

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Agility PR Solutions

FEBRUARY 18, 2022

Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an advertorial opportunity in a print and web […]. The post 4 ways to leverage paid media opportunities to position your brand appeared first on Agility PR Solutions.

Brand 172

Brand Branding Radio Print 172

Wadds Inc.

MARCH 8, 2023

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. These could be survey design, analysis of datasets, content production, or pitching. The opportunity of AI is that it will enable us to work more effectively and efficiently.

Tools 98

Tools Writing Pitching Web 98

NewsWhip

FEBRUARY 15, 2024

The technology will then group those articles and offer a one- or two-sentence analysis of each topic or theme. When an AI Digest is set up, we analyze the top 40 articles from your search, using the latest GPT models to identify and explain the most important themes of which you and your stakeholders need to be aware.

How To 78

How To Reputation Analysis Technology 78

ReimaginePR

JULY 25, 2018

Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. Open Site Explorer. Look no further.

SEO 211

SEO Tools Engineering Google 211

Cision

JUNE 2, 2017

To bring an unbiased and objective voice to this conversation , we contracted IR industry perception and analysis stalwart Rivel Research. However, before we continue, it’s clear that I may have a subjective and commercial prejudice on this topic… including a mortgage and a kid in college.

Financial 120

Financial Analysis Web Internal 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content. Earned coverage can’t be blocked. PR is about reputation.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Media Relations 147

Media Relations Media Print Software 147

Stephen Waddington

JULY 13, 2018

Personality Insights from open source data via IBM Watson Predictive news using NewsWhip Spike Stakeholder and influencer mapping using Traackr Media reporting a nd attributing using CoverageBook CIPR projects to characterise AI in PR practice CIPR #AIinPR tool classification CIPR crowdsourced project characterising public relations tools A Global (..)

Conference 60

Conference Analysis Web Journalism 60