Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. There is limited quantifiable analysis of the contribution of public relations to value creation whether that be financial, sustainability, or societal.

Publicity 149

Publicity Reputation Study Crisis 149

Wadds Inc.

SEPTEMBER 27, 2023

Part one provides contextual analysis and exploration of contemporary issues, as well as vital factual information designed by the authors to “make you think.” She’s on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Internal 122

Internal International Case Study Analysis 122

Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Set a clear, measurable goal. Determine how you will measure the goal – what defines success? The follow through analysis is essential to judging the efficacy of any plan. Calculate the cost per customer.

Creativity 97

Creativity Measurement Print Analysis 97

Stuart Bruce

JANUARY 26, 2016

Yet another interesting question from a potential client wanting help to measure the ROI of public relations. There are lots of financial numbers you can report on that aren’t ROI. For example you replace one tactic with another lower cost one that generates the same or better results and measure the financial saving.

Measurement 60

Measurement Financial Analysis Publicity 60

Beyond PR

JUNE 28, 2018

For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights. Beyond simple engagement metrics, social perception is a huge point of analysis that can’t be overlooked by PR and comms professionals.

Analysis 40

Analysis B2C Case Study Product Launch 40

Onclusive

JUNE 16, 2023

As a result, they may be less likely to trust influencers who promote products solely for financial gain. Social listening can help you find these niche influencers based on specific searches and account analysis. What does this mean for brands and PR professionals?

How To 195

How To Consumer Social Media Community 195

Bianchi Biz Blog

MARCH 4, 2021

Both non-financial information in the annual reports (85 integrated non-financial reports – I-NFR) and in official sustainability reports (100 separate non-financial reports – S-NFR) were considered. As part of the analysis, indicators were developed to provide a ranking of all reports in the sample. Santander (51 pts.)

Report 87

Report Company Financial Study 87

NewsWhip

JUNE 8, 2023

PR crises have the potential to not only affect a brand’s reputation but also its market share and financial success. In extreme cases, a company’s credibility can be seriously called into question, leading to a collapse in stock prices, and damage beyond merely financial.

Reputation 60

Reputation Crisis Brand Branding 60

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Wadds Inc.

SEPTEMBER 7, 2023

These include the business model of public relations functions, measurement and evaluation, and benchmarking public relations practices. My analysis is consistent with the report. These issues became less important between 2008 and 2022 because of the financial crash but are now among the top three strategic issues again.

Report 116

Report Publicity Study Analysis 116

Cision

APRIL 21, 2017

The conclusion of the company’s principal executive and financial officers regarding the effectiveness of the company’s disclosure controls and procedures (which are discussed in more detail below in the “Disclosure Controls and Procedures” part of this section and in the section of this handbook entitled “The Sarbanes-Oxley Act”).

Financial 120

Financial Handbook Analysis Internal 120

Shift Communications

OCTOBER 26, 2022

In this sense, the meetings with business leaders, spokespeople and marketing become the input for insights and analysis. It’s rooted in data and insights and is measurable. PR planning is one of the best and most important times to evolve your current PR program into a Performance Communications program.

Communications 78

Communications Analysis Leadership SEO 78

Stern + Associates

MARCH 29, 2023

Treasury, she teaches leaders how to measure and assess the gaps between their organization’s current and strategically needed culture. Her research has shown that organizations that emphasize adaptability first perform better on bottom-line financials, showing how essential culture is to success. Sony and the U.S.

Strategy 62

Strategy Corporate Financial Measurement 62

Stern + Associates

FEBRUARY 20, 2023

Our methodologies ­– which center and privilege culture, context and inclusion in machine learning and computer vision analysis – create non-biased and culturally nuanced algorithms to give tech companies a holistic perspective on various business and social issues.

Local 98

Local Community Ethics Education 98

Landis PR

APRIL 22, 2024

An analysis of over 1,300 reports has allowed the Global ESG Monitor to pinpoint the core elements that lend depth and authenticity to a company’s sustainability report. Quantifiable data should be prioritized over ambiguous assertions, providing a clear, measurable account of performance and impact.

Report 59

Report Comparison Data Corporate 59

Wadds Inc.

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. There is limited quantifiable analysis of the contribution of public relations to value creation whether that be financial, sustainability, or societal.

Publicity 59

Publicity Reputation Study Crisis 59

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. c) Financial transaction releases do not underperform.

Study 138

Study Media Relations Media Measurement 138

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 93

Policies Energy Government Crisis 93

Stephen Waddington

OCTOBER 20, 2020

To my mind, it resembles closely what we saw during the financial crash. Many of the companies in this analysis are the agency titans of the coming decade,” added Ingham. Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR. There’s also innovation in business models.

Agency 117

Agency SEO Groups Energy 117

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Yes, they can help you add a financial value to your reporting.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

APRIL 5, 2019

How do I measure its success? Real-time media monitoring and analysis tools assist your team in measuring your content marketing efforts by tracking how often your brand’s mentioned online and what your audience is saying. Research the types of content marketing that sell. Choose your content distribution channels.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Industry and competitor analysis are also benefits of following trends. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

MARCH 19, 2019

There she had a chance to present a marketing analysis to the senior team and wound up with a bite from the marketing data bug. Headquartered in Raleigh, NC, the company is a global, financial reporting and enterprise performance management solution provider. 8) How do you measure success? She never looked back.

Marketing 69

Marketing Measurement Analysis Data 69

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 30, 2022

Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Terms were not disclosed.”.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. The terms of the deal were not disclosed.

SEO 130

SEO Content Marketing Marketing Software 130

Mindful Marketing

JULY 30, 2022

Although OnSong certainly considered income projections, it’s analysis was much more circumspect and other-oriented , which is evident as Kichline explains three main reasons for the move: 1. Value-Added: “The defining measure for most consumers is what they receive compared to what they pay.

Software 84

Software Consumer Analysis Examples 84

Cision

JUNE 15, 2017

PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

NOVEMBER 20, 2015

Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Dan Kocchi, senior advisor of competitive intelligence at CVS Health, explained how he used social intelligence to measure against competitors.

Media 120

Media Social Media Community Measurement 120

ISEBOX

JANUARY 26, 2017

Boosting their investment in cybersecurity, an area where some experts would say the industry is underspending: Healthcare spends an average of less than six percent of their IT budget on security – compared to the federal government and financial institutions, at 16 percent and 12-15 percent respectively.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Beyond PR

APRIL 21, 2017

The conclusion of the company’s principal executive and financial officers regarding the effectiveness of the company’s disclosure controls and procedures (which are discussed in more detail below in the “Disclosure Controls and Procedures” part of this section and in the section of this handbook entitled “The Sarbanes-Oxley Act”).

Report 40

Report Financial Handbook Analysis 40

Ethical Voices

MAY 8, 2023

We’ve been helping companies measure their ethical culture since 2016. All of those things have an impact on the operations of my team, which then ripple out and have an impact on the financial success of my business. What we have seen every year we’ve been doing this analysis is our list of companies outperforms.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

APRIL 29, 2017

Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. Similarly, an often overlooked but simple way to start measuring content results is to systematically ask, “How did you hear about us?”.

Marketing 67

Marketing Measurement Content Marketing Survey 67

Reputation Us

JANUARY 3, 2020

The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. These elements are key to achieving increased profitability and long-term financial success. Of the world’s 100 most reputable companies for social responsibility in 2019 , Lego, Natura and Microsoft rose to the top.

Reputation 60

Reputation Corporate Survey Employee 60

Doctor Spin

NOVEMBER 16, 2023

If you have the financial mandate to invest in public relations counsel, you’re likely to be a person of substance. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Data and Analysis Perspectives Analytical vs synthetic. Quantitative —Involving numerical data collection and analysis.

eBook 52

eBook Analysis System Data 52

Sword and the Script

APRIL 2, 2019

His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant.

Agency 92

Agency Trends Marketing Survey 92