PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The software would learn which responses performed best over time, based on sentiment analysis and impact on sales. >PRSmith

Journalism 90

Journalism Software Sports Analysis 90

Sword and the Script

MAY 18, 2021

In a previous post , I briefly mentioned an analysis of 650,000 pitches , sent between March 2020 until March 2021, by the PR tech startup Propel. It found that Forbes , Business Insider and The Wall Street Journal are the most pitched publications in the U.S. The Wall Street Journal 80%. The Financial Times 79%.

Study 165

Study Communications Survey Pitching 165

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. Because that’s what journalism is. “We continue to benefit from responsible reporting by our local newspaper.”. Generally, we find this reporting is balanced.”.

Survey 136

Survey Media Report Journalism 136

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Financial Employee 78

Cision

NOVEMBER 17, 2016

Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. What drew you to the field of journalism? Specifically, investigative journalism? They all shaped my approach to journalism. Instead, she was pressing shirts in a Cape Cod laundry.

Journalism 120

Journalism Film Fashion Report 120

NewsWhip

OCTOBER 19, 2023

We thought it would be wise to widen our analysis and include a couple more publishers who also deserve a spot among the mix, as it may surprise you as to who is seeing success. In order to keep our time period consistent, we’ll take a look at each publisher and their top posts during the month of September.

Instagram 78

Instagram Report Video Financial 78

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The software would learn which responses performed best over time, based on sentiment analysis and impact on sales. >PRSmith

Journalism 54

Journalism Software Sports Analysis 54

Sword and the Script

JUNE 6, 2023

Video Analysis. In it’s Q1 2023 Financial Report, the company said total annual recurring revenue (ARR) “was $459.2m, up 7% year-over-year (YoY). Top challenges facing journalism. These include: Discovery AI-Based Insight Assistant. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.”

Survey 144

Survey Software B2B Pitching 144

Shift Communications

AUGUST 29, 2023

Within six months “Corporate & Product News” jumped from 3rd to 1st in our analysis of top AI news topics by volume. We’ve used them to secure high-impact coverage, from trade outlet features to articles like this in The Wall Street Journal. AI became a PR push for many companies (with an AI tech product and not).

Survey 60

Survey How To Storytelling Corporate 60

Lauri Pehar Borsh

FEBRUARY 18, 2019

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Brand Branding Media 60

NewsWhip

FEBRUARY 8, 2022

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. This continued success has been reflected in the company’s financials, according to reporting from Axios , with the company hitting $100 million in 12-month revenue.

Facebook 145

Facebook Web Viral Sports 145

Cision

JUNE 15, 2017

For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables. Also, working with Hispanic influencers mimics working with Hispanic media. If I was going to sing karaoke, I would sing ….

Automotive 245

Automotive Resources Strategy Consumer 245

Lauri Pehar Borsh

FEBRUARY 18, 2017

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Brand Branding Media 60

Business Wire

JANUARY 19, 2017

A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking. A newswire is a trusted method to meet Regulation Fair Disclosure, which ensures all interested parties have access to your news and financial data at the same time.

Financial 164

Financial Video Consumer Data 164

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Growth of independent journalism. “We There are financial costs that often cannot be sustained.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. c) Financial transaction releases do not underperform. Online newsrooms are highly visited.

Study 138

Study Media Relations Media Measurement 138

Flatiron Communications

FEBRUARY 1, 2021

The Markup editor Julia Angwin, a Wall Street Journal alumnus, tweeted out this thread: There’s been a lot of chatter on my feed about Facebook Oversight Board’s decision to release its ruling to some journalists and academics on embargo. “We We think that is journalism’s highest calling. “/end.

Journalism 36

Journalism Facebook Report Interviews 36

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant. likes to say. Then the economy changed.

Agency 92

Agency Trends Marketing Survey 92

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Brand Branding Media 60

Mindful Marketing

MAY 22, 2021

The example above from AutoOverload serves as a good case for analysis. ” The article summarized the findings of a study published in the Journal of Marketing Research (2) titled “Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End.”

Advertising 114

Advertising Advertising Agriculture Ethics 114

NewsWhip

JULY 21, 2020

When financial markets are volatile, there is often a “flight to quality” in investment allocations. To conduct the analysis, we identified a set of 30 mainstream news sources. People move their money into gold or other investments that they perceive to be less risky. During the early days of the COVID-19 lockdown in the U.S.,

System 78

System Facebook Twitter Software 78

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. has been exploring in her work on women in journalism. Purpose guides culture, provides a framework for consistent decision-making, and, ultimately, helps sustain long-term financial returns for the shareholders of your company.” I’ve explored these issues, and more, in this essay.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 31, 2018

Here’s an example from the FiscalNote blog on Medium : “In FiscalNote’s new paper, Party Matters: An Embedding Model of Roll Call Votes , we combine traditional analysis of bill text with information about the party of the bill sponsors to predict U.S. The PR Opportunity for Brands as Publishers Tinker with Journalism.

Publicity 60

Publicity Software Government Content Marketing 60

Sword and the Script

FEBRUARY 20, 2018

One of my responsibilities was using K-means clustering and factor analysis to segment stores. A marketer should be able to show his financial impact. PR, marketing, sales and journalism. In 1999 at Frito-Lay I was mining loyalty card data for grocery chains. b) I learned how ruthlessly competitive big brand marketing is.

Technology 61

Technology Marketing Retail Interviews 61

Communications Conversations

MARCH 6, 2018

Finally, I advise and assist with insights, analysis and social listening. 1 social media cheerleader – championing the cause of social media at Cargill and enabling the company to use it to drive toward our financial and communication goals. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. This initiates a bidding battle. 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

NewsWhip

JUNE 10, 2021

And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Risk management is a little different in that it’s kind of held together with more statistical analysis, more history. Is it isolated in one community or one space or one network?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

AUGUST 1, 2023

That phrase is often financial code suggesting a company is for sale. My back-of-the-napkin math (which is definitely not financial advice) suggests the deal is worth roughly $550 million. Stance is an “alternative to traditional sentiment analysis.” Source: State of PR and Journalism Salaries 2023 by Muck Rack.

Software 121

Software Pitching Ethics Privacy 121

Doctor Spin

NOVEMBER 22, 2023

Organization Development Journal. According to Marshall McLuhan and the Toronto School of Communication Theory , a better analysis would be to view societal development based on the prominence of emerging communications technologies. My line of work’s main analysis point is that society is unlikely to revert to the Gutenberg galaxy.

eBook 52

eBook Groups Biotechnology Resources 52

Presspage

JUNE 15, 2022

From new product announcements to financial reports, you’ll have to gather information and make decisions about how to present it. But without joined-up-thinking in your communications applications, it’s hard to gather the data that’s most useful in analysis, insight, and predictive ability. The American Journal of Sociology.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

From new product announcements to financial reports, you’ll have to gather information and make decisions about how to present it. But without joined-up-thinking in your communications applications, it’s hard to gather the data that’s most useful in analysis, insight, and predictive ability. The American Journal of Sociology.

Energy 78

Energy Data Meeting Course 78

Sword and the Script

DECEMBER 26, 2023

This financial squeeze will only increase pressures to embrace cost-effective AI solutions. Leveraging this analysis will help them make more informed decisions, optimize strategies in real-time, and demonstrate the tangible impact of PR efforts to stakeholders like never before.” ~ Eric Koefoot , President & CEO, PublicRelay 36.

Writing 190

Writing Communications Marketing B2B 190

Stephen Waddington

AUGUST 27, 2018

This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management. Table 2: An overview of the four levels of analysis proposed by the Excellence Theory (adapted from Excellence Theory in Public Relations: Past, Present, and Future; Lauri Grunig and James Grunig).

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

DECEMBER 20, 2022

Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. The last point is particularly important in marketing because people do not make rational decisions.

Creativity 76

Creativity Study Survey Advertising 76